Public Relations as Public Diplomacy - The Royal Bank of Canada's Monthly Letter, 1943-2003 - Bok av Sandra L. (Mount Royal University Braun - Häftad
This is a study of the Royal Bank of Canadäs Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.