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Branding Amsterdam - Bok av Lothar Ebbers - Häftad

Branding Amsterdam - Bok av Lothar Ebbers - Häftad

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and qualified newcomers to improve their economy and ascertain their subsistence. Branding a region is a complex and challenging task which requires a sophisticated strategy. It goes beyond traditional marketing approaches as networking and Web 2.0 are essential elements for a competitive destination marketing concept. Therefore this book shows how the city of Amsterdam..

SEK 740.00
1

Amsterdam Response for Emerging Indian Outbound Travel Market - Bok av Varoon Nasa - Häftad

Amsterdam Response for Emerging Indian Outbound Travel Market - Bok av Varoon Nasa - Häftad

Over the past few years, the Asian wave of tourism has been evident in the industry. India and China are leading the way for a change in Host-Guest relations where the first world city is playing host to the tourist from a developing country. This book focuses on the response of the Amsterdam supply side for Indian tourist as how ready is the city to cater to the need of a new source market, India. A collective response was conceptualized with the help of an Extended Resistance Continuum which has..

SEK 740.00
1

Fashion Tourism Amsterdam, a rising fashion city? - Bok av Sharon Duister - Häftad

Fashion Tourism Amsterdam, a rising fashion city? - Bok av Sharon Duister - Häftad

Fashion tourism is a growing phenomenon worldwide. The link between fashion and tourism might not be so obvious and easy at first glance. However, the fact that the relation between these two phenomena is becoming tighter is recognized by both industries. More destinations recognize the positive influence fashion can have on tourism development. This is particularly noticeable in the fact that an increasing amount of destinations are choosing fashion as one of the core tourism products in their city..

SEK 740.00
1