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Selling Architectural Ideas

Selling Architectural Ideas

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication i. e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and therefore more successful design tool.

GBP 145.00
1

Management Ideas

Management Ideas

Management Ideas is a unique guide to the dominant theories influencing management practice in the late 20th century. Kermally explains how some organizations have taken these ideas on board and incorporated them in their strategies in order to survive in today's intensively competitive climate. Management Ideas looks at: Total quality management Benchmarking Customer service Business process re-engineering Performance measurement Empowerment Learning and knowledge-focused organizations The . in brief books provide a critical 'snapshot' of the major management fashions and fads influencing business strategy. They cut through the consultants' jargon and steer a practical common sense course through the theory and hype. They provide managers with a balanced view based on evidence rather than missionary zeal so that they can be better informed. Sultan Kermally is the senior Vice President and the Director of the Economist Conferences. Formerly he was a Senior Group Director at Management Centre Europe Brussels. He designs conferences on leading edge management issues such as Benchmarking Empowerment Process Re-engineering. He is also a part-time lecturer at Durham University Business School. An expanded hardback edition of this book Total Management Thinking is also available - ISBN 0750626143

GBP 175.00
1

Madness Ideas About Insanity

Madness Ideas About Insanity

This book is an introduction to the uncertainties and incongruities about madness. It is aimed at all of those who are curious about this subject whether out of general inquisitiveness or because it is part of a formal course of study. Using case studies of real people in order to explain humanise and bring to life the subject Peter Morrall critically analyses how madness has been and is understood or perhaps misunderstood. By contrasting past and present people who have been perceived as mad and/or perceive themselves as mad Morrall presents core ideas about madness and critiques their would-be robustness in explaining the specific madness of the person in question as well as their general relevance to madness overall. Unlike many of its contemporaries the book does not adhere to a perspective but rather remains skeptical about the ideas of all who profess to understandmadness whether these emanate from sociology psychology psychotherapy anthropology ‘anti’ psychiatry or the biological sciences of contemporary‘scientific-psychiatry’. This book will inform and stimulate the thinking of the reader and challenge those with preconceived ideas about madness. | Madness Ideas About Insanity

GBP 36.99
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The History of Economic Ideas Economic Thought in Contemporary Context

The History of Economic Ideas Economic Thought in Contemporary Context

The global financial crisis has drawn attention to the importance of understanding historical ideas and learning lessons from the past. However it can sometimes be difficult to trace the connections between old ideas and modern day issues. This textbook traces the evolution of economic ideas from the ancient to the modern world by examining the contributions of the most important scholars to some of the most important ideas in economics. The History of Economic Ideas surveys topics that are important for the understanding of contemporary economic issues including the ethical foundations of modern economics; ideas regarding property rights; price theory; money and interest; public finance; the theories of business cycles and economic growth; international trade; and issues related to population and resource use. The book’s originality lies in its overall organization which allows readers to explore the development of ideas on a specific topic in detail. Yet it is brief enough to use alongside the original writings on which it is based. Filled with student-friendly features including a series of Did You Know facts and end-of-chapter questions this book is engaging and provides invaluable reading for all students of the history of economic thought and economic issues. | The History of Economic Ideas Economic Thought in Contemporary Context

GBP 52.99
1

Teaching & Learning Illuminated The Big Ideas Illustrated

Teaching & Learning Illuminated The Big Ideas Illustrated

This exciting new book from the bestselling authors of The Science of Learning takes complex ideas around teaching and learning and makes them easy to understand and apply through beautifully illustrated graphics. Each concept is covered over a double-page spread with a full-page graphic on one page and supportive text on the other. This unique combination of accessible images and clear explanations helps teachers navigate the key principles and understand how to best implement them in the classroom. Distilling key findings and ideas for great evidence-based teaching from a broad range of contemporary studies the book covers the research findings ideas and applications from the most important and fundamental areas of teaching and learning including: Retrieval Practice Spacing Interleaving Cognitive Load Theory Rosenshine’s Principles Feedback Resilience Metacognition Written to support inspire and inform teaching staff and those involved in leadership and CPD Teaching & Learning Illuminated will transform readers' understanding of teaching and learning research. | Teaching & Learning Illuminated The Big Ideas Illustrated

GBP 22.99
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The Diffusion of Western Economic Ideas in East Asia

The Diffusion of Western Economic Ideas in East Asia

This book examines the diffusion of economic ideas in East Asia assessing the impact of external ideas on internal theory and practice. It considers economists from Adam Smith onwards including Marx Keynes Hayek and contemporary economists and covers the subject both historically and also includes present day and likely future developments. The book covers all the major countries of East Asia and pays particular attention to specific economists who have had a strong impact in specific countries and to important developments in economic theory in East Asia exploring how far these have been driven by Western economic ideas. This book will be welcomed by students and scholars of East Asia and South-east Asia as well as those interested in economics economic history and management. | The Diffusion of Western Economic Ideas in East Asia

GBP 42.99
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