Pricemate

Fundamentals of Renewable Energy

This book is to provide in-depth information on fundamentals of different renewable energy resources. The primary emphasis is on fundamentals of thermodynamics and heat transfer aspects of renewable energy gadgets and their actual applications. Various renewable energy systems are described and their fundamental analyses are described. Note: T&F does not sell or distribute the hardback in India Pakistan Nepal Bhutan Bangladesh and Sri Lanka. This title is co-published with NIPA. | Fundamentals of Renewable Energy

GBP 99.99

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Flexible and Stretchable Electronics Materials Design and Devices

With the recently well developed areas of Internet of Thing consumer wearable gadgets and artificial intelligence flexible and stretchable electronic devices have spurred great amount of interest from both the global scientific and industrial communities. As an emerging technology flexible and stretchable electronics requires the scale-span fabrication of devices involving nano-features microstructures and macroscopic large area manufacturing. The key factor behind covers the organic inorganic and nano materials that exhibit completely different mechanical and electrical properties as well as the accurate interfacial control between these components. Based on the fusion of chemistry physics biology materials science and information technology this review volume will try to offer a timely and comprehensive overview on the flexible and stretchable electronic materials and devices. The book will cover the working principle materials selection device fabrication and applications of electronic components of transistors solar cells memories sensors supercapacitors circuits and etc. | Flexible and Stretchable Electronics Materials Design and Devices

GBP 116.00

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Embedded Linux System Design and Development

Based upon the authors' experience in designing and deploying an embedded Linux system with a variety of applications Embedded Linux System Design and Development contains a full embedded Linux system development roadmap for systems architects and software programmers. Explaining the issues that arise out of the use of Linux in embedded systems the book facilitates movement to embedded Linux from traditional real-time operating systems and describes the system design model containing embedded Linux. This book delivers practical solutions for writing debugging and profiling applications and drivers in embedded Linux and for understanding Linux BSP architecture. It enables you to understand: various drivers such as serial I2C and USB gadgets; uClinux architecture and its programming model; and the embedded Linux graphics subsystem. The text also promotes learning of methods to reduce system boot time optimize memory and storage and find memory leaks and corruption in applications. This volume benefits IT managers in planning to choose an embedded Linux distribution and in creating a roadmap for OS transition. It also describes the application of the Linux licensing model in commercial products.

GBP 56.99

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Mobile Marketing

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory now owned by a large portion of the population of the world. The integration of the Internet mobility and communications at the device service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

GBP 130.00

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Artificial Intelligence and Machine Learning An Intelligent Perspective of Emerging Technologies

This book focuses on artificial intelligence (AI) and machine learning (ML) technologies and how they are progressively being incorporated into a wide range of products including consumer gadgets smart personal assistants cutting-edge medical diagnostic systems and quantum computing systems. This concise reference book offers a broad overview of the most important trends and discusses how these trends and technologies are being created and employed in the applications in which they are being used. Artificial Intelligence and Machine Learning: An Intelligent Perspective of Emerging Technologies offers a broad package involving the incubation of AI and ML with various emerging technologies such as Internet of Things (IoT) healthcare smart cities robotics and more. The book discusses various data collection and data transformation techniques and also maps the legal and ethical issues of data-driven e-healthcare systems while covering possible ways to resolve them. The book explores different techniques on how AI can be used to create better virtual reality experiences and deals with the techniques and possible ways to merge the power of AI and IoT to create smart home appliances. With contributions from experts in the field this reference book is useful to healthcare professionals researchers and students of industrial engineering systems engineering biomedical computer science electronics and communications engineering. | Artificial Intelligence and Machine Learning An Intelligent Perspective of Emerging Technologies

GBP 89.99

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The Politics of Ephemeral Digital Media Permanence and Obsolescence in Paratexts

In the age of complex Tv of social networking and massive consumption of transmedia narratives a myriad short-lived phenomena surround films and TV programs raising questions about the endurance of a fictional world and other mediatized discourse over a long arc of time. The life of media products can change direction depending on the variability of paratextual materials and activities such as online commentaries and forums promos and trailers disposable merchandise and gadgets grassroots video production archives and gaming. This book examines the tension between permanence and obsolescence in the production and experience of media byproducts analysing the affections and meanings they convey and uncovering the machineries of their persistence or disposal. Paratexts which have long been considered only ancillary to a central text interfere instead with textual politics by influencing the viewers’ fidelity (or infidelity) to a product and affecting a fictional world’s life expectancy. Scholars in the fields of film studies media studies memory and cultural studies are here called to observe these byproducts' temporalities (their short form and/or long temporal extention their nostalgic politics or future projections) and assess their increasing influence on our use of the past and present on our temporal experience and consequently on our social and political self-positioning through the media. | The Politics of Ephemeral Digital Media Permanence and Obsolescence in Paratexts

GBP 42.99

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The Live-Streaming Handbook How to create live video for social media on your phone and desktop

The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps you will be able to run your own TV station for your home or work. Peter Stewart an experienced TV and radio presenter producer and author now shares the training he’s given to professional broadcasters with you! From structuring and developing a show to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies articles research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs professionals and students working in journalism public relations marketing and digital media as well as general readers interested in live-streaming at home. | The Live-Streaming Handbook How to create live video for social media on your phone and desktop

GBP 44.99

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The Skeptic's Guide to Sports Science Confronting Myths of the Health and Fitness Industry

The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate lax regulations on the products we are sold (supplements fad-diets training programs gadgets and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover our critical faculties are ill-suited to a culture characterized by fake news social media misinformation and bad science. We have become walking talking prey to 21st-Century Snake Oil salesmen. In The Skeptic’s Guide to Sports Science Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch the glossy magazine advert and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix the fallacious arguments that are a mainstay of product advertising and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of and evidence for the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and by the book’s end they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers athletes students and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control. | The Skeptic's Guide to Sports Science Confronting Myths of the Health and Fitness Industry

GBP 22.99

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