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UX Writing Designing User-Centered Content

Game Usability Advice from the Experts for Advancing UX Strategy and Practice in Videogames

Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research analyze data persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers Designers Project Managers Scrum Masters Business Analysts and Marketing Managers will find tools inspiration and ideas to rejuvenate their thinking inspire their team and improve their craft. In this newly revised Second Edition the authors have added six new essays that look at how UX research methods have changed in the last few years why remote methods should not be the only tools you use what to do about difficult test participants how to improve your survey questions how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization. | Think Like a UX Researcher How to Observe Users Influence Design and Shape Business Strategy

GBP 48.99
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UX Research Methods for Media and Communication Studies An Introduction to Contemporary Qualitative Methods

What UX is Really About Introducing a Mindset for Great Experiences

What UX is Really About Introducing a Mindset for Great Experiences

In this not-too-long and easy-to-read book author Celia Hodent presents a clear overview of the challenges demands and rewards of becoming a user experience professional. If this field interests you there’s no better place to start than with the volume you now hold in your hand. Alan Cooper Ancestry Thinker Software Alchemist Regenerative Rancher Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students professionals or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques guidelines and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems offering them a pleasurable experience and building a win-win long-lasting relationship between them and the company developing the product. Above all it is about improving people’s lives with technology. What UX is Really About is informative concise and provides readers with a high-level overview of the science design and methodologies of UX. KEY FEATURES: • The most approachable and concise introduction book about UX. • Easy to read and aims to popularize the UX mindset while debunking its main misconceptions. • Small format size makes it easy to carry around. • Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style. • Tackles the psychology design research process strategy and ethics behind offering the best experience with products systems or services. • Includes a glossary. Celia Hodent holds a PhD in psychology and is a leading expert in the application of cognitive science and psychology to product development with over 13 years of experience in the development of UX strategy in video game studios such as Ubisoft LucasArts and Epic Games (Fortnite). She currently leads an independent UX consultancy working with a wide range of international media and enterprise companies to help ensure their products are engaging successful and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX playful learning (gamification) ethics implicit biases and inclusion in tech. Celia is the author of The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games. | What UX is Really About Introducing a Mindset for Great Experiences

GBP 16.99
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The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That’s why makers of successful video games like Fortnite and Assassin’s Creed invest both time and money perfecting their UX strategy. These top video game creators know that a bad user experience can ruin the prospects for any game regardless of its budget scope or ambition. The game UX accounts for the whole experience players have with a video game from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the optimal experience they want to deliver including shipping higher quality games (whether indie triple-A or serious games) and meeting business goals - all while staying true to design vision and artistic intent. At its core UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived the emotions it will elicit how players will interact with it and how engaging the experience will be. This book is designed to equip readers of all levels from student to professional with cognitive science knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games empowering them to develop their own unique game recipe more efficiently while providing a better experience for their audience. The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design Is written by Celia Hodent - a UX expert with a PhD in psychology who has been working in the entertainment industry for over 10 years including at prominent companies such as Epic Games (Fortnite) Ubisoft and LucasArts. Major themes explored in this book: Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: neuromyths perception memory attention motivation emotion and learning. Includes numerous examples from released games of how scientific knowledge translates into game design and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge implementing human-computer interaction principles and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good engage-ability (the ability of the game to be fun and engaging) translated into a practical checklist. Covers design thinking game user research game analytics and UX strategy at both a project and studio level. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today. | The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

GBP 48.99
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Winning Together A UX Researcher's Guide to Building Strong Cross-Functional Relationships

Freedom Responsibility and Value Essays in Honor of John Martin Fischer

Advances in Fischer-Tropsch Synthesis Catalysts and Catalysis

Advances in Fischer-Tropsch Synthesis Catalysts and Catalysis

Rising oil costs have stimulated significant interest in the Fischer-Tropsch synthesis (FTS) as a method for producing a synthetic petroleum substitute. Drawn from the proceedings at a symposium held during the 236th meeting of the American Chemical Society in Philadelphia in August 2008 Advances in Fischer-Tropsch Synthesis Catalysts and Catalysis explores the recent developments in Fischer-Tropsch technology which holds great promise in the area of renewable resources. Expert contributors explore a range of issuesThe book focuses on three main themes: catalyst preparation and activation reaction mechanism and process-related topics. A panel of expert contributors discusses synthesis of catalysts carbon nanomaterials nitric oxide calcinations the influence of carbon catalytic performance issues chelating agents and Cu and alkali promoters. They also explore Co/silica catalysts thermodynamic control the Two Alpha model co-feeding experiments internal diffusion limitations Fe-LTFT selectivity and the effect of co-fed water. Lastly the book examines cross-flow filtration kinetic studies reduction of CO2 emissions syncrude and low-temperature water-gas shift. Attaining the maximum catalytic activity and catalyst lifeThe themes explored in the book demonstrate that while the Fischer-Tropsch synthesis (FTS) has advanced in maturity many issues remain concerning the preparation of increasingly active catalysts and the method of activation to attain the maximum catalytic activity and catalyst life. The book includes coverage of the structural features their changes and the application of increasingly sophisticated characterization techniques shedding light on the reaction mechanism and providing a glimpse into the processes and reaction rates under realistic commercial process conditions.

GBP 44.99
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Handbook of Usability and User-Experience (UX) 2-Volume Set

The Design Studio Method Creative Problem Solving with UX Sketching

Handbook of Usability and User-Experience Methods and Techniques

Handbook of Usability and User-Experience Methods and Techniques

Handbook of Usability and User Experience: Methods and Techniques is concerned with emerging usability and user experience in design concepts theories and applications of human factors knowledge focusing on the discovery design and understanding of human interaction and usability issues with products and systems for their improvement. This volume presents methods and techniques to design products systems and environments with good usability accessibility and user satisfaction. It introduces the concepts of usability and its association with user experience and discusses methods and models for usability and UX. It also introduces relevant cognitive cultural social and experiential individual differences which are essential for understanding measuring and utilizing these differences in the study of usability and interaction design. In addition the book discusses the use of usability assessment to improve healthcare the relationship between usability and user experience in the built environment the state-of-the-art review of usability and UX in the digital world usability and UX in the current context and emerging technologies. We hope that this first of two volumes will be helpful to a large number of professionals students and practitioners who strive to incorporate usability and user experience principles and knowledge in a variety of applications. We trust that the knowledge presented in this volume will ultimately lead to an increased appreciation of the benefits of usability and incorporate the principles of usability and user experience knowledge to improve the quality effectiveness and efficiency of consumer products systems and environments in which we live. | Handbook of Usability and User-Experience Methods and Techniques

GBP 150.00
1

Vegas Pro 8 Editing Workshop

Communication Yearbook 8

Jacob's Ladder Reading Comprehension Program Grades 7-8

Jacob's Ladder Reading Comprehension Program Grades 7-8

The Jacob's Ladder Reading Comprehension Program targets reading comprehension skills in high-ability learners by moving students through an inquiry process from basic understanding to critical analyses of texts using a field-tested method developed by the Center for Gifted Education at William & Mary. Students in grades 7-8 will learn to comprehend and analyze any reading passage after completing the activities in Jacob's Ladder Grades 7-8 (2nd ed. previously published as Level 5). Using skill ladders connected to short stories poetry essays and nonfiction students move from lower order concrete thinking skills to higher order critical thinking skills. The ladders include multiple skills necessary for academic success covering language arts standards such as sequencing determining cause and effect classifying making inferences and recognizing main ideas themes and concepts. The second edition of the book builds off the previous Level 5 edition including new readings and ladders for student use. This book provides teachers with an explanation of the nature of supplementary tasks that scaffold reading comprehension. Also included is an overview of the goals and objectives of the Jacob's Ladder tasks and suggestions for implementation giving every teacher the tools needed to promote successful reading comprehension. Optional Student Workbook PacksIn addition to this teacher's guide companion student workbooks are available for Poetry Short Stories and Biographies. The student workbooks feature ample room for student responses and notes make reviewing and providing feedback on student work easier than ever provide students with an easy-to-use reference to use during discussions and save time as there is no need to reproduce student handouts. Grades 7-8 | Jacob's Ladder Reading Comprehension Program Grades 7-8

GBP 34.99
1

Soil Biochemistry Volume 8

Soil Biochemistry Volume 8

Stressing the potential application of biochemical processes in soil to environmental biotechnology this state-of-the-art reference considers the vital role that such biochemical processes have in the environment - emphasizing the activity of micro-organisms in soil. ;An up-to-date analysis of biological reactions in soil Volume 8 of Soil Biochemistry highlights: traditional as well as molecular and immunlogical techniques for detecting specific micro-organisms in soil; the fate of introduced genetically-modified organisms; the problem of competition by the indigenous microbial populations with the introduced organisms; the use of a white rot fungus Phanerochaete chrysosporium for bioremediative purposes in soil; the interaction of xenobiotics such as pesticides with soil organisms; generic microbial metabolism and degradation pathways; the inhibition of the nitrification process by allelochemicals released by plants; the microbial mineralization of various compounds under anaerobic conditions explaining its importance in the global carbon cycle; the formation of soil organic matter particularly in forest soils; and CPMAS 13C-NMR spectroscopy a major analytical technique to determine the chemicals or chemical groups involved in the humification process. ;Presenting a multidisciplinary approach to the field by internationally acclaimed scientists Soil Biochemistry Volume 8 is intended for professionals and students in the fields of soil science; microbiology; biochemistry; environmental science engineering and technology; biogeochemistry; biotechnology; agronomy; plant pathology; and microbial ecology.

GBP 59.99
1

10 Performance-Based STEM Projects for Grades 6-8

The Soviet System Models of a Political Society

The Soviet System Models of a Political Society

Many things make up a modern society: its history culture natural setting wealth classes and peoples. For some the power structure the political system lies at the heart of the social order. Russia has long been a political society and its future may also be decided in large part by the power structure. A good way to understand Russia and other modern societies is to examine the ties between the Soviet system and the rest of the country's life. George Fischer argues that it is these ties that explain much about the consequences of a communist state. The Soviet System originally published in 1968 presents a provocative challenge to prevailing theories of modernization throughout the world. In this book Fischer takes issue with current assumptions that societies developing an advanced fully modern economy and culture must inevitably adopt Western-type social and political institutions. The author holds that our understanding of contemporary nations is impeded by assessing them in terms of the prevailing American theory of pluralism. The notion that a pluralist division of labor pervades all of modern society is challenged and tested in the context of the former Soviet Union as a modern society. The emergence of the dual executive a leader with a special mixture of political and economic know-how is emphasized as a trend toward a monist model of society. Fischer demonstrates how this model in which all power is public and both industry and culture remain part of a non-capitalist non-liberal state structure can prove useful in studying social change today. The result is a book of value to all scholars and students dealing with the social and political systems of both developing and advanced societies long after the Soviet system of rule dissolved. | The Soviet System Models of a Political Society

GBP 130.00
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What Do We Owe Other Animals? A Debate

What Do We Owe Other Animals? A Debate

Philosophers Bob Fischer and Anja Jauernig agree that human society often treats animals in indefensible ways and that all animals morally matter; they disagree on whether humans and animals morally matter equally. In What Do We Owe Other Animals?: A Debate Fischer and Jauernig square off over this central question in animal ethics. Jauernig defends the view that all living beings morally matter equally and are owed compassion on account of which we are also obligated to adopt a vegan diet. Fischer denies that we have an obligation to become vegans and argues for the position that humans morally matter more than all other living creatures. The two authors each offer a clear well-developed opening statement a direct response to the other’s statement and then a response to the other’s response. Along the way they explore central questions like: What kind of beings matter morally? What kind of obligations do we have towards other animals? How demanding can we reasonably expect these obligations to be? Do our individual consumer choices such as the choice to purchase factory-farmed animal products make a difference to the wellbeing of animals? The debate is helpfully framed by introductions and conclusions to each of the major parts and by smaller introductions to each of the sub-sections. A Foreword by Dustin Crummett sets the context for the debate within a larger discussion of sentience moral standing reason-guided compassion and the larger field of animal ethics. Key Features Showcases the presentation and defense of two points of view on the moral worth of non-human animals Provides frequent summaries of previously covered material Includes a topically-organized list of Further Readings and a Glossary of all specialized vocabulary | What Do We Owe Other Animals? A Debate

GBP 26.99
1

Comprehensive Reading Intervention in Grades 3-8 Fostering Word Learning Comprehension and Motivation

Science Fiction Science Fact Ages 8-12 Learning Science through Well-Loved Stories

How to Teach Poetry Writing: Workshops for Ages 8-13 Developing Creative Literacy

Stress-Free Science A Visual Guide to Acing Science in Grades 4-8