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Mixing with Impact Learning to Make Musical Choices

Mixing with Impact Learning to Make Musical Choices

In Mixing with Impact: Learning to Make Musical Choices Wessel Oltheten discusses the creative and technical concepts behind making a mix. Whether you’re a dance producer in your home studio a live mixer in a club or an engineer in a big studio the mindset is largely the same. The same goes for the questions you run into: where do you start? How do you deal with a context in which all the different parts affect each other? How do you avoid getting lost in technique? How do you direct your audience’s attention? Why doesn’t your mix sound as good as someone else’s? How do you maintain your objectivity when you hear the same song a hundred times? How do your speakers affect your perception? What’s the difference between one compressor and another? Following a clear structure this book covers these and many other questions bringing you closer and closer to answering the most important question of all: how do you tell a story with sound? | Mixing with Impact Learning to Make Musical Choices

GBP 48.99
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Graphic Design Learn It Do It

Graphic Design Learn It Do It

Graphic Design: Learn It Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences those interested in the what why and how of graphic design. The what is effective graphic design a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory typography and page layout. Focus on the why of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The how of design addresses the stages of production and use of Adobe Photoshop CC Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade’s worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications Photoshop CC Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book’s companion website Discussion questions and activities included at the end of chapters to expand the presented topics | Graphic Design Learn It Do It

GBP 49.99
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Introduction to Facility Management

Introduction to Facility Management

Introduction to Facility Management is a comprehensive introduction to the dynamic and diverse field of facility management (FM). It answers questions such as: What is facility management? What does a facility management professional do? How can we classify facility management products and services? How do you set up a facility management organisation? How do you manage service processes using a master dashboard? Reflecting on current events the book defines new and exciting roles for facility management professionals. This first international edition of the bestselling Dutch Basisboek Facility Management describes global trends and developments and international FM-standards and practices. With contributions of thought leaders such as Diane Levine Jens Schlüter Michiel Bakker Elizabeth Nelson Nicolas White and Susanne Balslev Nielson Introduction to Facility Management is the first international book on facility management which is supplemented and commented on by facility management teachers and practitioners; intriguingly and enthusiastically describes the full scope of the FM-profession; provides a theoretical framework and insight into FM-practice.

GBP 59.99
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The Routledge Companion to the Practice of Christian Theology

The Routledge Companion to the Practice of Christian Theology

This Companion introduces readers to the practice of Christian theology covering what theologians do why they do it and what steps readers can take in order to become theological practitioners themselves. The volume aims to capture the variety of practices involved in doing theology highlighting the virtues that guide them and the responsibilities that shape them. It also shows that the description of these practices virtues and responsibilities is itself theological: what Christian theologians do is shaped by the wider practices and beliefs of Christianity. Written by a team of leading theologians the Companion provides a unique resource for students and scholars of theology alike. | The Routledge Companion to the Practice of Christian Theology

GBP 44.99
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The Nonprofit Human Resource Management Handbook From Theory to Practice

The Nonprofit Human Resource Management Handbook From Theory to Practice

As an increasing number of individuals go to work in the nonprofit sector nonprofit managers need support on how best to build their human resource management capacity. They need to know what systems to examine what questions to ask and how to ensure they are managing people in a legal manner and as effectively as possible given their particular resource constraints. Important questions include: Do we have a clear philosophy one that aligns with our nonprofit mission and values and allows us to treat our employees as the professionals they are? How do we select develop and retain the best people who will produce high value high performance work and how do we do so with limited resources? How do we effectively manage our mix of volunteers and paid staff? What do we need to consider to ensure diverse people work together in a harmonious fashion? With all-new chapters written by the top scholars in the field of nonprofit HRM these are but a few of the many questions that are addressed in this timely volume. These scholars delve into their particular areas of expertise offering a comprehensive look at theories and trends; legal and ethical issues; how to build HRM from recruitment management labor relations to training and appraisal; as well as topics in diversity technology and paid versus volunteer workforce management. This essential handbook offers all core topic coverage as well as countless insider insights additional resource lists and tool sets for practical application. With chapters grounded in existing research but also connecting research to practice for those in the field The Nonprofit Human Resource Management Handbook will be required reading for a generation of scholars students and practitioners of nonprofit human resource management. | The Nonprofit Human Resource Management Handbook From Theory to Practice

GBP 69.99
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Introduction to Geomorphology

Introduction to Geomorphology

The study of landforms is becoming increasingly scientific. This book first published in 1971 attempts to do justice to the work done in the last few decades but strives to avoid a too uncritical acceptance of contemporary trends. The author first examines the fundamental characteristics and basic postulates of geomorphology. He then seeks to define the systematic stages through which the study of the landforms of a given area might proceed. Examples are drawn from a wide geographical range with emphasis on presenting examples of actual observations and measurements. The final section presents concise descriptions of simple and inexpensive methods of acquiring field data in landform study. | Introduction to Geomorphology

GBP 44.99
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How Do Families Cope With Chronic Illness?

How Do Families Cope With Chronic Illness?

Because chronic disorder is becoming an ordinary feature of family life and development understanding its impact has become critical. This volume and the conference proceedings it reports represents a major effort to examine the family's response to chronic physical or psychopathological illness in one or more of its members. Recent data are revising our notions of chronic illness. Evidence is mounting that chronic psychiatric disorders reflect in part abnormalities of brain structure and function. In this sense they are in part medical disorders. On the other hand a number of traditionally labeled medical disorders produce a broad range of psychological symptoms and are exquisitely sensitive to psychosocial influences. Families undergo a complex process of adaptation during which their response to stress and their fundamental beliefs about learning and parenting change. These beliefs endure and are difficult to alter. By examining the processes in a wide range of chronic conditions this volume helps to identify the common underlying processes of adaptation. The first three chapters concern the families' responses to disorders that are distinctly medical; the next three focus on families' responses to grey zone disorders or anomalies that appear early in life minor physical anomalies and communication handicaps; and one chapter focuses exclusively on schizophrenia. The last chapter reflects an effort to develop a model based on the experience of researchers with both psychiatric and medical illness. | How Do Families Cope With Chronic Illness?

GBP 46.99
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Physiology of Marine Mammals Adaptations to the Ocean

Physiology of Marine Mammals Adaptations to the Ocean

Suppose you were designing a marine mammal. What would they need to live in the ocean? How would you keep them warm? What design features would allow them to dive for very long periods to extreme depths? Do they need water to drink? How would they minimize the cost of swimming and how would they find their prey in the deep and dark? These questions and more are examined in detail throughout Marine Mammal Physiology which explores how marine mammals live in the sea from a physiological point of view. This undergraduate textbook considers the essential aspects of what makes a marine mammal different from terrestrial mammals beyond just their environment. It focuses on the physiological and biochemical traits that have allowed this group of mammals to effectively exploit the marine environment that is so hostile to humans. The content of this book is organised around common student questions taking the undergraduate's point of view as the starting point. Each chapter provides a set of PowerPoint slides for instructors to use in teaching and students to use as study guides. New Study Questions and Critical Thinking Points conclude each chapter which are each motivated by a Driving Question such as How do mammals stay warm in a cold ocean? or How do mammals survive the crushing pressures of the deep sea? Full-colour images and comprehensive accessible content make this the definitive textbook for marine mammal physiology. | Physiology of Marine Mammals Adaptations to the Ocean

GBP 49.99
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The Complete Family Guide to Addiction Everything You Need to Know Now to Help Your Loved One and Yourself

The Complete Family Guide to Addiction Everything You Need to Know Now to Help Your Loved One and Yourself

If you are struggling to help a loved one recover from addiction-and to cope with the devastating impact on the whole family-you are not alone. But until now there has been no single book that gives the millions of families like yours the comprehensive unbiased information you need. This expertly written guide addresses the painful questions that spouses parents and grown children face every day. Why do addicts make such bad choices? How can you find (and afford) treatment that works-and convince your loved one to try it? Can relapse be prevented? When does being supportive cross the line to enabling? Providing science-based answers and resources the authors cover crucial emotional financial and legal issues that simply aren't discussed in other books. The more your family knows about the myths and realities of addiction the better equipped you will be to overcome it. | The Complete Family Guide to Addiction Everything You Need to Know Now to Help Your Loved One and Yourself

GBP 47.99
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Music in the Human Experience An Introduction to Music Psychology

Music in the Human Experience An Introduction to Music Psychology

Music in the Human Experience: An Introduction to Music Psychology Second Edition is geared toward music students yet incorporates other disciplines to provide an explanation for why and how we make sense of music and respond to it—cognitively physically and emotionally. All human societies in every corner of the globe engage in music. Taken collectively these musical experiences are widely varied and hugely complex affairs. How did human beings come to be musical creatures? How and why do our bodies respond to music? Why do people have emotional responses to music? Music in the Human Experience seeks to understand and explain these phenomena at the core of what it means to be a human being. New to this edition: Expanded references and examples of non-Western musical styles Updated literature on philosophical and spiritual issues Brief sections on tuning systems and the acoustics of musical instruments A section on creativity and improvisation in the discussion of musical performance New studies in musical genetics Greatly increased usage of explanatory figures | Music in the Human Experience An Introduction to Music Psychology

GBP 52.99
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Workflow A Practical Guide to the Creative Process

Workflow A Practical Guide to the Creative Process

A pro isn’t just a person who can do it well. It’s a person who can do it well every time on demand and on deadline; which is why the key to being a professional creative is having a great creative process. Whether it’s writing a book animating a shot designing a game level or composing a soundtrack—ultimately we’re all facing similar challenges. Since we share challenges we can also share solutions. This book is a practical guide featuring a universal creative process that can streamline any serious creative work on any scale. Key Features Universal approach: applies to any process that starts with an idea and ends with a refined product. Profound and light: combines conceptual ideas with practical tips and fun anecdotes. Caricatures and samples: helps visually clarify ideas and processes. Variety of creative fields: draws on examples from writing animation game design 3D modeling music sculpting and more Printable summaries: provides visual outlines that can be used as cheat-sheets. | Workflow A Practical Guide to the Creative Process

GBP 46.99
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Introduction to Python for Humanists

Introduction to Python for Humanists

This book will introduce digital humanists at all levels of education to Python. It provides background and guidance on learning the Python computer programming language and as it presumes no knowledge on the part of the reader about computers or coding concepts allows the reader to gradually learn the more complex tasks that are currently popular in the field of digital humanities. This book will be aimed at undergraduates graduates and faculty who are interested in learning how to use Python as a tool within their workflow. An Introduction to Python for Digital Humanists will act as a primer for students who wish to use Python allowing them to engage with more advanced textbooks. This book fills a real need as it is first Python introduction to be aimed squarely at humanities students as other books currently available do not approach Python from a humanities perspective. It will be designed so that those experienced in Python can teach from it in addition to allowing those who are interested in being self-taught can use it for that purpose. Key Features: Data analysis Data science Computational humanities Digital humanities Python Natural language processing Social network analysis App development | Introduction to Python for Humanists

GBP 44.99
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Introduction to Senior Transportation Enhancing Community Mobility and Transportation Services

Introduction to Senior Transportation Enhancing Community Mobility and Transportation Services

Introduction to Senior Transportation focuses on an issue that is a growing concern—the community mobility needs of older adults. Surpassing the coverage available in existing gerontology textbooks it enables the reader to understand and appreciate the challenges faced by older adults as they make the transition from driving to using transportation options (many of which were not designed to meet their particular needs). It considers the physical and cognitive limitations of older adult passengers the family of transportation services the challenges providers face in meeting the assistance and support needs of senior passengers and the transportation methods that do and do not currently meet the needs and wants of senior passengers. This textbook addresses the educational and professional development needs of faculty students and practitioners working in the fields of aging aging services and transportation. The book has been class-tested and features innovative practical learning tools that appeal to students and practitioners. It complements any introductory course in gerontology human development and aging or human factors and will enhance the curriculum of programs in the social behavioral sciences as well as traffic safety transit engineering and community planning. | Introduction to Senior Transportation Enhancing Community Mobility and Transportation Services

GBP 51.99
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Multiple Sclerosis Rehabilitation From Impairment to Participation

Multiple Sclerosis Rehabilitation From Impairment to Participation

MS is always in the back of your mind. If there is something you want to do you always wonder if the MS will allow you do to it. —Darlene living with MS for 22 years Living with multiple sclerosis (MS) is challenging and multidimensional. MS pervades all aspects of life: one’s body becomes unpredictable and unreliable one’s identity and sense of self are tested and relationships with others often change. MS symptoms emerge and remit; limitations evolve and progress. MS rehabilitation is an active person-centered and goal-oriented process embedded within a respectful and collaborative partnership between the person with MS and the members of his or her rehabilitation treatment team. Using the International Classification of Functioning Disability and Health (ICF) as a guiding framework Multiple Sclerosis Rehabilitation: From Impairment to Participation provides a comprehensive and evidence-based resource to inform and guide clinical reasoning and decision making during each phase of the MS rehabilitation process from initial referral to post-discharge follow-up. With an emphasis on the application of evidence throughout the entire MS rehabilitation process the specific objectives of the book are to increase the understanding of: The nature and impact of specific impairments activity limitations and participation restrictions experienced by people with MS How to select and use valid reliable and relevant assessment tools to inform the development of rehabilitation goals and intervention plans and to evaluate outcomes This book provides information about the nature and impact of MS on the daily lives of people living with the disease describes evidence-based assessment processes and instruments and summarizes current knowledge that can inform goal setting and intervention planning. Thoughtful application of the knowledge contained in this book will inform and guide rehabilitation providers to work collaboratively with people with MS and enable them to achieve their goals for participation in everyday life. | Multiple Sclerosis Rehabilitation From Impairment to Participation

GBP 74.99
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Languages and Identities in a Transitional Japan From Internationalization to Globalization

Languages and Identities in a Transitional Japan From Internationalization to Globalization

This book explores the transition from the era of internationalization into the era of globalization of Japan by focusing on language and identity as its central themes. By taking an interdisciplinary approach covering education cultural studies linguistics and policy-making the chapters in this book raise certain questions of what constitutes contemporary Japanese culture Japanese identity and multilingualism and what they mean to local people including those who do not reside in Japan but are engaged with Japan in some way within the global community. Topics include the role of technology in the spread of Japanese language and culture hybrid language use in an urban context the Japanese language as a lingua franca in China and the identity construction of heritage Japanese language speakers in Australia. The authors do not limit themselves to examining only the Japanese language or the Japanese national/cultural identity but also explore multilingual practices and multiple/fluid identities in a transitional Japan. Overall the book responds to the basic need for better accounts of language and identity of Japan particularly in the context of increased migration and mobility. | Languages and Identities in a Transitional Japan From Internationalization to Globalization

GBP 44.99
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Introduction to Recursive Programming

Introduction to Recursive Programming

Recursion is one of the most fundamental concepts in computer science and a key programming technique that allows computations to be carried out repeatedly. Despite the importance of recursion for algorithm design most programming books do not cover the topic in detail despite the fact that numerous computer programming professors and researchers in the field of computer science education agree that recursion is difficult for novice students. Introduction to Recursive Programming provides a detailed and comprehensive introduction to recursion. This text will serve as a useful guide for anyone who wants to learn how to think and program recursively by analyzing a wide variety of computational problems of diverse difficulty. It contains specific chapters on the most common types of recursion (linear tail and multiple) as well as on algorithm design paradigms in which recursion is prevalent (divide and conquer and backtracking). Therefore it can be used in introductory programming courses and in more advanced classes on algorithm design. The book also covers lower-level topics related to iteration and program execution and includes a rich chapter on the theoretical analysis of the computational cost of recursive programs offering readers the possibility to learn some basic mathematics along the way. It also incorporates several elements aimed at helping students master the material. First it contains a larger collection of simple problems in order to provide a solid foundation of the core concepts before diving into more complex material. In addition one of the book's main assets is the use of a step-by-step methodology together with specially designed diagrams for guiding and illustrating the process of developing recursive algorithms. Furthermore the book covers combinatorial problems and mutual recursion. These topics can broaden students' understanding of recursion by forcing them to apply the learned concepts differently or in a more sophisticated manner. The code examples have been written in Python 3 but should be straightforward to understand for students with experience in other programming languages. Finally worked out solutions to over 120 end-of-chapter exercises are available for instructors.

GBP 68.99
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Introduction to Econophysics Contemporary Approaches with Python Simulations

Introduction to Econophysics Contemporary Approaches with Python Simulations

Econophysics explores the parallels between physics and economics and is an exciting topic that is attracting increasing attention. However there is a lack of literature that explains the topic from a broad perspective. This book introduces advanced undergraduates and graduate students in physics and engineering to the topic from this outlook and is accompanied by rigorous mathematics which ensures that this will also be a good guide for established researchers in the field as well as researchers from other fields such as mathematics and statistics who are interested in the topic. Key features: Presents a multidisciplinary approach that will be of interest to students and researchers from physics engineering mathematics statistics and other physical sciences Accompanied by Python code with further learning opportunities available for readers to download from the CRC Press website. Accessible to both students and researchers Carlo R. da Cunha is an associate professor of physics and engineering physics at the Universidade Federal do Rio Grande do Sul (Brazil) and has been since 2011. Dr. da Cunha received his M. Sc. Degree from the West Virginia University in 2001 and his Ph. D. degree from Arizona State University in 2005. He was a postdoctoral researcher at McGill University in Canada in 2006 and an assistant professor of engineering at the University Federal de Santa Catarina between 2007 and 2011. He has been a guest professor at the Technische Universität Wien (Austria) Chiba University (Japan) and Arizona State University (US). His research revolves around the physics of complex systems where he has been drawing parallels between physical and economic systems from quantum to social levels. To access additional resources such as python code please take a look here. | Introduction to Econophysics Contemporary Approaches with Python Simulations

GBP 82.99
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Self-build How to design and build your own home

Self-build How to design and build your own home

If you’ve ever dreamt of designing and building your own home this book is for you. Becoming a ‘self-builder’ doesn’t necessarily mean learning to build a house physically from scratch. Anyone can be a self-builder – you can do so without ever having to lay a brick yourself. Self-built homes can also be more individual better designed and more economical than buying from a developer. This book is designed for homeowners and self-builders whether aspiring or on the brink of starting a project. It provides a jargon-free step-by-step guide to the process of designing and building your own home distilling all of the practical information needed to make your dream house a reality. Carefully crafted to offer friendly easy-to-understand practical guidance and packed with watch points hints and tips it also highlights the potential pitfalls and suggests ways of avoiding them. Including indications of costs and timescales Self-build demystifies the process of budgeting finding a site gaining planning permission designing your home and all of the surrounding issues to do with sustainability planning regulations procurement and the use of building contracts. Beautifully illustrated with over 230-colour photos diagrams and plans it provides all the inspiration and ideas you need to bring your own project to life. Featured houses include: Amphibious House by Baca Architects Corten Courtyard House by Barefoot Architects Haringey Brick House by Satish Jassal Architects Shawm House by Mawson Kerr Architects Sussex House by Wilkinson King Architects The Pocket House by Tikari Works Architects. | Self-build How to design and build your own home

GBP 45.00
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Animation Masterclasses: From Pencils to Pixels A Complete Course in Animation & Production

Animation Masterclasses: From Pencils to Pixels A Complete Course in Animation & Production

Today it is commonly believed that if you learn software you can become an animator. Yet nothing could be further from the truth. Master animators are trained and not born. Software as is the humble pencil is merely yet another tool through which an animator can apply their knowledge. However neither software nor pencils give you that knowledge nor do they do the work for you. If you place a fully trained master animator on a computer or give them a pencil they’ll astound you with their mastery. However if you put a nontrained animator on a computer all you will have is a technician creating moving objects ・ as you’ll see all over YouTube and other video platforms. This book teaches you exactly how to become a Master Animator ・ whether you ultimately plan to use pencils computers drawing tablets or rigged characters. It’s a complete course in its own right being a collection of 48 masterclasses gleaned from the author’s 50 years of experience of top-level animating teaching and filmmaking. It will also train you in the value and application of observational gesture drawing. This book of masterclasses by a master of the art Tony White is entirely designed to be THE definitive reference book for students learning how to make things move really well ・ as well as how to create films once you know how to do so. A book for everyone: For home-based self-study students: It is a perfect manual to take you from raw beginner to proven animated filmmaker. For full-time students: It is an ideal companion to supplement your full-time educational studies which no doubt is overly based on software technology. For current animation professionals: It is a comprehensive archive of animation tips and techniques that will enable you to take your work to the next level. For current animation educators and instructors: It is a book that can be the ultimate curriculum and study program enabling your own students to become the master animators of today and tomorrow. | Animation Masterclasses: From Pencils to Pixels A Complete Course in Animation & Production

GBP 44.99
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Doing Survey Research A Guide to Quantitative Methods

Doing Survey Research A Guide to Quantitative Methods

Each day we are faced with continuing claims made by media pundits politicians teachers and friends often quoting research. Consider also the numerous comments and posts on Internet blogs Twitter and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read to distinguish opinions from scientific facts and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations? Understanding the components that go into scientific research and learning how to do research make decisions about which statistics to use and analyze statistical findings are goals for everyone in today's research-oriented world. Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives. Doing Survey Research is intended for people who want to learn how to conduct quantitative studies for a project in an undergraduate course a graduate-level thesis or a survey that an employer may want completed. This brief practical textbook prepares beginners to conduct their own survey research and write up the results as well as read and interpret other people's research. It combines survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals reports distributed in the workplace and social scientific findings presented online in the media on a blog or in social media postings. Essential new updates to this edition include coverage of Big Data Meta-Analysis and A/B testing methodology—methods used by scholars as well as businesses like Netflix and Amazon. New to this Fourth Edition Each chapter and its exercises feature updated data and illustrations from current academic and popular articles relevant to today’s web-oriented students including studies focused on topics related to social media. Update web site http://doingsurveyresearch. wordpress. com/ New Coverage of Big Data (used by popular web sites like Amazon and Netflix) and the ethical issues which emerge not only about privacy but also how it relates to the methods discussed in this book about sampling probability and research design. New coverage of meta-data and the increasingly popular method in many professional and other settings. | Doing Survey Research A Guide to Quantitative Methods

GBP 66.99
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A Criminologist's Guide to R Crime by the Numbers

A Criminologist's Guide to R Crime by the Numbers

A Criminologist's Guide to R: Crime by the Numbers introduces the programming language R and covers the necessary skills to conduct quantitative research in criminology. By the end of this book a person without any prior programming experience can take raw crime data be able to clean it visualize the data present it using R Markdown and change it to a format ready for analysis. A Criminologist's Guide to R focuses on skills specifically for criminology such as spatial joins mapping and scraping data from PDFs however any social scientist looking for an introduction to R for data analysis will find this useful. Key Features: Introduction to RStudio including how to change user preference settings. Basic data exploration and cleaning – subsetting loading data regular expressions aggregating data. Graphing with ggplot2. How to make maps (hotspot maps choropleth maps interactive maps). Webscraping and PDF scraping. Project management – how to prepare for a project how to decide which projects to do best ways to collaborate with people how to store your code (using git) and how to test your code. | A Criminologist's Guide to R Crime by the Numbers

GBP 74.99
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The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

This title includes a number of Open Access chapters. Child obesity is a serious condition that affects children around the world in growing numbers. With obesity comes an increased risk of other chronic diseases as well making it even more important to understand and treat this condition from a variety of angles. This current volume seeks to understand the phenomenon of child obesity and presents a range of viewpoints on its prevalence causes and treatments. The different sections contained within explore the following topics: • The worldwide prevalence of childhood obesity and its growing effect on children• The causes of childhood obesity and the complex interactions of genetic environmental social and medical factors that contribute to its development• Proposed treatments some intervention-based and others that aim to change how food is marketed and sold to youthThis reference volume offers a comprehensive and thorough guide to a field that is rapidly expanding and points to new directions in research and public policy. Edited by a doctor with extensive experience as a researcher writer and medical practitioner The Childhood Obesity Epidemic is an authoritative and easy-to-use reference that provides resources for researchers in the field students and anyone who wishes to gain an overview to this important field of study. | The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

GBP 82.99
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Positioning Theory and Strategic Communication A new approach to public relations research and practice

Positioning Theory and Strategic Communication A new approach to public relations research and practice

In public relations people talk about positioning an idea a persona a political ideal an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences while others fail? Whilst positioning is not something new in public relations this book is the first to explicate what it involves how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area moving the discussion away from the traditional communication plans of previous decades which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework providing readers with a tool to analyse the organizational implications of public relations decisions guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such will be vital reading for researchers and educators advanced communication and public relations students and for senior public relations practitioners. | Positioning Theory and Strategic Communication A new approach to public relations research and practice

GBP 44.99
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A Guide to Fire and Gas Detection Design in Hazardous Industries

A Guide to Fire and Gas Detection Design in Hazardous Industries

In the last 15 years the field of fire and gas mapping has grown extensively yet very little is published on the subject. The text includes deeper discussions on important engineering factors associated with fire and gas detection along with anecdotes and examples. It will guide the readers on what to consider when you do not have access to proprietary guides and how to interpret the design process even when one does not have access to a guidance document. The text covers important topics including visual flame detection flame detection mapping infrared point gas detector (IRPGD) infrared open path gas detector (OPGD) ultrasonic/acoustic design and gas detection mapping. The book plays the following roles: Explores practical aspects of designing a detection layout Enables users in interpreting a detector data sheet and coverage analysis Teaches readers working on a project to cut through the marketing of detection and design an effective system Inclusion of real-life experiences on projects will provide engineers with clear examples of where things can and often do go wrong It is an ideal text for professionals and graduate students working in the fields of occupational health and safety fire protection engineering and environmental safety. The text discusses fundamental aspects of fire and gas mapping which has been applied with great success in many parts of the world and is commonly adopted by the major operators in the process industries. | A Guide to Fire and Gas Detection Design in Hazardous Industries

GBP 66.99
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Practitioner’s Guide to Data Science

Practitioner’s Guide to Data Science

This book aims to increase the visibility of data science in real-world which differs from what you learn from a typical textbook. Many aspects of day-to-day data science work are almost absent from conventional statistics machine learning and data science curriculum. Yet these activities account for a considerable share of the time and effort for data professionals in the industry. Based on industry experience this book outlines real-world scenarios and discusses pitfalls that data science practitioners should avoid. It also covers the big data cloud platform and the art of data science such as soft skills. The authors use R as the primary tool and provide code for both R and Python. This book is for readers who want to explore possible career paths and eventually become data scientists. This book comprehensively introduces various data science fields soft and programming skills in data science projects and potential career paths. Traditional data-related practitioners such as statisticians business analysts and data analysts will find this book helpful in expanding their skills for future data science careers. Undergraduate and graduate students from analytics-related areas will find this book beneficial to learn real-world data science applications. Non-mathematical readers will appreciate the reproducibility of the companion R and python codes. Key Features: • It covers both technical and soft skills. • It has a chapter dedicated to the big data cloud environment. For industry applications the practice of data science is often in such an environment. • It is hands-on. We provide the data and repeatable R and Python code in notebooks. Readers can repeat the analysis in the book using the data and code provided. We also suggest that readers modify the notebook to perform analyses with their data and problems if possible. The best way to learn data science is to do it! | Practitioner’s Guide to Data Science

GBP 52.99
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