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UX Writing Designing User-Centered Content

UX Writing Designing User-Centered Content

This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX. The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design content strategy artificial intelligence (AI) and digital marketing communication methodologies along with UX-related practices. By combining writing-as-design and design-as-writing the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes. Outlining the key principles and theories for writing user-centered content design this core textbook is fundamental reading for students and early career practitioners in UX technical communication digital marketing and other areas of professional writing. | UX Writing Designing User-Centered Content

GBP 34.99
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UX Research Methods for Media and Communication Studies An Introduction to Contemporary Qualitative Methods

UX Research Methods for Media and Communication Studies An Introduction to Contemporary Qualitative Methods

A comprehensive guide to qualitative research methods in user experience (UX) the interaction between humans and digital products designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process with an outline for preparing a study (including a planning template) a discussion of recruitment techniques an exploration of ethics considerations and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys screenshot diaries walkthroughs contextual inquiry card sorting and usability testing with the chapter for each method including a step-by-step breakdown discussions of in-person versus virtual procedures and a What You Need section. Throughout the book useful parallels are drawn between traditional academic research methods and UX methods and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods a rapidly growing field that will open numerous exciting career paths for graduates. | UX Research Methods for Media and Communication Studies An Introduction to Contemporary Qualitative Methods

GBP 34.99
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Winning Together A UX Researcher's Guide to Building Strong Cross-Functional Relationships

Winning Together A UX Researcher's Guide to Building Strong Cross-Functional Relationships

UX research the key to comprehending users' behaviors motivations and preferences for developing delightful experiences thrives on effective teamwork and collaboration. This comprehensive guide brings together the expertise and insights from seasoned researchers cross-functional partners and product leaders in order to transform how you collaborate and unlock the true potential of UX research. Key Features Includes a comprehensive selection of ready-to-use templates Incorporates insights and advice from cross-functional stakeholders Offers a wide range of strategies tailored to various expertise levels catering to both novice and advanced practitioners Presents universally applicable methodologies and insights equipping a diverse range of researchers including consultants vendors and in-house professionals From experienced professionals to those just starting out and freelancers to in-house researchers this comprehensive guide offers practical strategies to navigate the pitfalls of UX research enhancing collaboration and ultimately driving success. | Winning Together A UX Researcher's Guide to Building Strong Cross-Functional Relationships

GBP 42.99
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Communication Yearbook 8

Communication Yearbook 8

The Communication Yearbook annuals publish diverse state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems processes and impacts across the discipline. Sponsored by the International Communication Association each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1984. | Communication Yearbook 8

GBP 42.99
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Jacob's Ladder Reading Comprehension Program Grades 7-8

Jacob's Ladder Reading Comprehension Program Grades 7-8

The Jacob's Ladder Reading Comprehension Program targets reading comprehension skills in high-ability learners by moving students through an inquiry process from basic understanding to critical analyses of texts using a field-tested method developed by the Center for Gifted Education at William & Mary. Students in grades 7-8 will learn to comprehend and analyze any reading passage after completing the activities in Jacob's Ladder Grades 7-8 (2nd ed. previously published as Level 5). Using skill ladders connected to short stories poetry essays and nonfiction students move from lower order concrete thinking skills to higher order critical thinking skills. The ladders include multiple skills necessary for academic success covering language arts standards such as sequencing determining cause and effect classifying making inferences and recognizing main ideas themes and concepts. The second edition of the book builds off the previous Level 5 edition including new readings and ladders for student use. This book provides teachers with an explanation of the nature of supplementary tasks that scaffold reading comprehension. Also included is an overview of the goals and objectives of the Jacob's Ladder tasks and suggestions for implementation giving every teacher the tools needed to promote successful reading comprehension. Optional Student Workbook PacksIn addition to this teacher's guide companion student workbooks are available for Poetry Short Stories and Biographies. The student workbooks feature ample room for student responses and notes make reviewing and providing feedback on student work easier than ever provide students with an easy-to-use reference to use during discussions and save time as there is no need to reproduce student handouts. Grades 7-8 | Jacob's Ladder Reading Comprehension Program Grades 7-8

GBP 34.99
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10 Performance-Based STEM Projects for Grades 6-8

10 Performance-Based STEM Projects for Grades 6-8

10 Performance-Based STEM Projects for Grades 6-8 provides 10 ready-made projects designed to help students achieve higher levels of thinking and develop 21st-century skills while learning about science technology engineering and math. Projects are aligned to national standards and feature crosscurricular connections allowing students to explore and be creative as well as gain an enduring understanding. Each project is linked to national STEM education goals and represents one of a variety of performance assessments including oral presentations research papers and exhibitions. Included for each project are a suggested calendar to allow teachers to easily plan a schedule mini-lessons that allow students to build capacity and gain an understanding of what they are doing as well as multiple rubrics that can be used to objectively assess the performance of students. The lessons are laid out in an easy-to-follow format that will allow teachers to implement the projects immediately. Grades 6-8

GBP 29.99
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What Do We Owe Other Animals? A Debate

What Do We Owe Other Animals? A Debate

Philosophers Bob Fischer and Anja Jauernig agree that human society often treats animals in indefensible ways and that all animals morally matter; they disagree on whether humans and animals morally matter equally. In What Do We Owe Other Animals?: A Debate Fischer and Jauernig square off over this central question in animal ethics. Jauernig defends the view that all living beings morally matter equally and are owed compassion on account of which we are also obligated to adopt a vegan diet. Fischer denies that we have an obligation to become vegans and argues for the position that humans morally matter more than all other living creatures. The two authors each offer a clear well-developed opening statement a direct response to the other’s statement and then a response to the other’s response. Along the way they explore central questions like: What kind of beings matter morally? What kind of obligations do we have towards other animals? How demanding can we reasonably expect these obligations to be? Do our individual consumer choices such as the choice to purchase factory-farmed animal products make a difference to the wellbeing of animals? The debate is helpfully framed by introductions and conclusions to each of the major parts and by smaller introductions to each of the sub-sections. A Foreword by Dustin Crummett sets the context for the debate within a larger discussion of sentience moral standing reason-guided compassion and the larger field of animal ethics. Key Features Showcases the presentation and defense of two points of view on the moral worth of non-human animals Provides frequent summaries of previously covered material Includes a topically-organized list of Further Readings and a Glossary of all specialized vocabulary | What Do We Owe Other Animals? A Debate

GBP 26.99
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Comprehensive Reading Intervention in Grades 3-8 Fostering Word Learning Comprehension and Motivation

Comprehensive Reading Intervention in Grades 3-8 Fostering Word Learning Comprehension and Motivation

This book provides innovative tools and strategies to support reading intervention for students in grades 3–8 who do not yet read with grade-level accuracy. Uniquely comprehensive the Interactive Strategies Approach-Extended (ISA-X) has been shown to enhance intermediate and middle grade students' reading accuracy and comprehension as well as content vocabulary knowledge. Preservice and inservice teachers learn how to conduct assessments that help to identify instructional goals; monitor progress toward these goals; promote students' strategic thinking and motivation; and implement small-group instruction using thematic text sets on science and social studies topics. Numerous lesson examples and a thematic text set are included. Purchasers get access to a companion website where they can download and print reproducible materials from the book as well as additional Web-only lesson templates and assessments in a convenient 8 1/2 x 11 size. See also Early Intervention for Reading Difficulties Second Edition: The Interactive Strategies Approach by Donna M. Scanlon Kimberly L. Anderson and Joan M. Sweeney which focuses on supporting the literacy growth of beginning and struggling readers in grades K-2. | Comprehensive Reading Intervention in Grades 3-8 Fostering Word Learning Comprehension and Motivation

GBP 32.99
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Science Fiction Science Fact Ages 8-12 Learning Science through Well-Loved Stories

Science Fiction Science Fact Ages 8-12 Learning Science through Well-Loved Stories

Science Fiction Science Fact! Ages 8–12 is a book for story-loving primary teachers who want to find a creative way to teach science. Contextualising science in a story that pupils know and love the book contains a wide range of activities and investigations to help Key Stage 2 pupils engage in science learning while also extending aspects of the English national curriculum. The book offers valuable support to busy teachers and by ensuring science lessons are enjoyable and accessible for pupils helps children get involved in investigations in a way that is memorable for them. Using coloured illustrations and diagrams throughout the book contains: the relevant scientific context alongside a link to one of nine exciting children’s stories clever and unique suggestions to ‘storify the science’ instructions for teachers to give to their pupils tips on how to deliver the lesson in an immersive way guidance on assessing pupils’ level of understanding Science Fiction Science Fact! Ages 8–12 is packed full of ideas for weaving science into cross-curricular lessons and is an invigorating and essential resource for Key Stage 2 teachers and science co-ordinators seeking to inject some creativity into their science lessons. | Science Fiction Science Fact Ages 8-12 Learning Science through Well-Loved Stories

GBP 28.99
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How to Teach Poetry Writing: Workshops for Ages 8-13 Developing Creative Literacy

How to Teach Poetry Writing: Workshops for Ages 8-13 Developing Creative Literacy

This fully revised and extended third edition of How to Teach Poetry Writing: Workshops for Ages 8–13 is a practical and activity-based resource of writing workshops to help you teach poetry. Designed to build writing reading speaking and listening skills this new edition contains a widened selection of workshops exemplifying a variety of poetry styles both classic and contemporary. Highlighting how the unique features of poetry can be used to teach literary skills this book: includes new workshops which introduce or consolidate spelling punctuation and grammar skills; encourages debate discussion performance and empathy; offers a new focus on confidence building and creativity using performance rhythm rhyme and rap; explores the use of poetry for vocabulary enhancement; encourages reading for pleasure; provides an A to Z guide to poetry and poetry terminology plus a very extensive bibliography enabling you to keep up to date with poetry and poetry resources; represents diverse cultures; highlights cross-curricular links. Promoting creativity achievement mastery and enjoyment How to Teach Poetry Writing: Workshops for Ages 8–13 provides teachers with a wealth of material and the inspiration to create a class of enthusiastic and skilled readers writers listeners and performers. | How to Teach Poetry Writing: Workshops for Ages 8-13 Developing Creative Literacy

GBP 26.99
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Literacy Intervention in the Middle Grades Word Learning Comprehension and Strategy Instruction Grades 4-8

Literacy Intervention in the Middle Grades Word Learning Comprehension and Strategy Instruction Grades 4-8

No two students in grades 4–8 are identical and many struggle with literacy for different reasons. Using a teacher-friendly hands-on approach this eminently practical book walks educators through the nuts and bolts of literacy intervention in the middle grades. Highlights include “North Star” principles to orient instruction an assessment flowchart and extended case studies of three middle-grades learners. The book offers evidence-based intervention practices for targeting specific literacy components including word recognition fluency vocabulary and comprehension. Teachers are guided to plan structured but flexible interventions that promote literacy growth and engagement. Sample lesson plans and clear engaging figures illustrate how to make literacy intervention work for all students. | Literacy Intervention in the Middle Grades Word Learning Comprehension and Strategy Instruction Grades 4-8

GBP 29.99
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Supporting Early Speech-Language Development Strategies for Ages 0-8

Supporting Early Speech-Language Development Strategies for Ages 0-8

Learn how to support developmentally rich language learning environments during a child’s first eight years of life! This book demonstrates how to build foundations for a strong communication system distinguish typical and disordered speech and language and develop a deep understanding of the brain and language development connection. Featuring clear guidance on how to work with parents and speech-language pathologists educators will find easy to implement strategies for supporting healthy communication and navigating any stumbling blocks in the early childhood classroom. | Supporting Early Speech-Language Development Strategies for Ages 0-8

GBP 29.99
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Social and Emotional Learning for Advanced Children in Early Childhood Birth to 8

Social and Emotional Learning for Advanced Children in Early Childhood Birth to 8

This book illuminates the complexities of social and emotional learning (SEL) during early childhood and provides readers with supportive tools to enhance and advance social and emotional skills among young children within their homes and classrooms. Affective development is critical to childhood development – this guide gives parents and educators concrete strategies to support students’ social skills relationship development and positive mental health. Expertly blending theory with practice Social and Emotional Learning for Advanced Children in Early Childhood: Birth to 8 presents vital background information real-life examples diverse case studies discussion questions and action steps for implementing SEL into any early childhood environment. By including both what is understood about social and emotional development in early childhood as well as the proven methods and approaches for working with young children this comprehensive guide is a must read for all adults striving to make a positive impact in early childhood development. | Social and Emotional Learning for Advanced Children in Early Childhood Birth to 8

GBP 18.99
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Authentic Project-Based Learning in Grades 4–8 Standards-Based Strategies and Scaffolding for Success

Authentic Project-Based Learning in Grades 4–8 Standards-Based Strategies and Scaffolding for Success

Authentic Project-Based Learning in Grades 4–8 provides a clear guide to design develop and implement real-world challenges for any middle school subject. The author lays out five clear standards-based stages of assessment to help you and your learners process the what how and why of authentic project-based experiences. You’ll learn how to create projects that: Align with your content standards Integrate technology effectively Support reading and writing development Utilize formative assessment Allow for multiple complex pathways to emerge Facilitate the development of essential skills beyond school Each chapter includes a variety of practical examples to assist with scaffolding and implementation. The templates and tools in the appendix are also provided on our website as free eResources for ease of use. | Authentic Project-Based Learning in Grades 4–8 Standards-Based Strategies and Scaffolding for Success

GBP 28.99
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Implementing Effective Behavior Intervention Plans 8 Steps to Success

Implementing Effective Behavior Intervention Plans 8 Steps to Success

Whether written by a school psychologist BCBA or skilled practitioner of any variety all behavior intervention plans face the same difficulty—the writer and implementer are not the same person. Too frequently successful BIPs are discounted and discarded by those responsible for implementation. Many BIPs are simply filed rather than followed. Without additional burden to time-constrained professionals this book addresses how to effectively and efficiently increase implementation fidelity. Using a systems analysis approach to school climate interwoven with ample case studies school psychologists will be guided through eleven chapters of a step-by-step process to effectively create and implement behavior intervention plans. | Implementing Effective Behavior Intervention Plans 8 Steps to Success

GBP 38.99
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Using Mentor Texts to Teach 6 + 1 Writing Traits Mini Lessons for K-8 Teachers

Using Mentor Texts to Teach 6 + 1 Writing Traits Mini Lessons for K-8 Teachers

In this book you’ll find a wealth of mini lessons designed to improve the quality of students’ writing. Each lesson uses a key mentor text and spotlights one of the 6 + 1 Writing Traits to allow students to focus on the essential aspects of good writing – content organization word choice voice sentence fluency conventions and presentation. Inviting and practical the lessons are concise and follow a consistent model for easy implementation. With seven lessons per chapter each includes step-by-step guidance open-ended prompts and suggestions for additional suitable mentor texts. The chapters are organized by genre – including fiction informational texts and poetry – and feature graphic novels and graphic informational mentor texts to inspire and engage students. Aligned with the Common Core State Standards this resource is essential for any K-8 or pre-service teacher who wants to instill in their students the skills to become independent confident writers. | Using Mentor Texts to Teach 6 + 1 Writing Traits Mini Lessons for K-8 Teachers

GBP 26.99
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Piracy in the Levant 1827-8

Piracy in the Levant 1827-8

A selection from the papers of the commander in chief of the Mediterranean station Sir Edward Codrington which shows the British government’s determined policy following on from the bombardment of Algiers to try to end attacks on trade in that sea. The target on this occasion was ‘privateers’ operating out of the impoverished Aegean islands whose inhabitants had long used these methods to sustain their economies and who were exploiting the opportunities created by the Greek war of independence from the Turks to do so. Codrington tackled the problem in two ways – by bringing pressure on the Greek provisional government and on local authorities to control their own subjects and by direct action where they failed to act. This volume reproduces the reports of the frigate and sloop captains who carried out this task culminating in the destruction of the pirate fleet and military occupation of their stronghold at Grabusa Crete where the frigate Cambrian was wrecked on a rock at the harbour entrance. These operations are a striking example of the enforcement of the Pax Britannica on an unwilling population. | Piracy in the Levant 1827-8

GBP 39.99
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Reading Between the Lines Set Two Inference skills for children aged 8 – 12

Reading Between the Lines Set Two Inference skills for children aged 8 – 12

Reading Between the Lines Set Two is a sequel to the popular Reading Between the Lines. It is a resource book for teachers teaching assistants SENCOs and Speech and Language Therapists who need to support the development of inference skills in children aged 8–12. These unique guides offer accessible and easy-to-use material specifically targeted to improve inference which is a crucial element in understanding spoken and written language. The book provides 370 engaging texts themed around different areas such as place and occupation and includes short stories about everyday events magic and adventure. Each short text is accompanied by guiding questions and is carefully graded to allow students to gradually progress from more simple texts with highlighted clues onto more challenging scenarios which will require higher level inferencing skills. Containing handy photocopiable material this guide can be used with whole classes small groups or individual children. It will be particularly valuable to professionals working with children who have Autism Spectrum Disorders or Speech Language and Communication Needs who need particular support with inference as they develop their broader social communication skills. | Reading Between the Lines Set Two Inference skills for children aged 8 – 12

GBP 36.99
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Socratic Methods in the Classroom Encouraging Critical Thinking and Problem Solving Through Dialogue (Grades 8-12)

Socratic Methods in the Classroom Encouraging Critical Thinking and Problem Solving Through Dialogue (Grades 8-12)

Since the Renaissance the Socratic Method has been adapted to teach diverse subjects including medicine law and mathematics. Each discipline selects elements and emphases from the Socratic Method that are appropriate for teaching individuals or groups how to reason judiciously within that subject. By looking at some of the great practitioners of Socratic questioning in the past Socratic Methods in the Classroom explains how teachers may use questioning reasoning and dialogue to encourage critical thinking problem solving and independent learning in the secondary classroom. Through a variety of problems cases and simulations teachers will guide students through different variations of the Socratic Method from question prompts to the case method. Students will learn to reason judiciously gain an understanding of important issues and develop the necessary skills to discuss these issues in their communities. Grades 8-12 | Socratic Methods in the Classroom Encouraging Critical Thinking and Problem Solving Through Dialogue (Grades 8-12)

GBP 22.99
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Marvelous Minilessons for Teaching Intermediate Writing Grades 3-8

Marvelous Minilessons for Teaching Intermediate Writing Grades 3-8

This timely book shows teachers how to bring students on board with the “writingest” generation in history. The minilessons in this practical book go beyond grammar spelling and conventions to focus on comprehensive written communication as one of the essential skills for success. These fresh minilessons explore how to help students go beyond fuzzy thinking and generic voice and help them organize their thinking solve problems identify key ideas and reflect on different perspectives. The book argues that writing is important to help students communicate ideas to others as well as document their own thoughts. This buffet of minilessons gives you ideas to add to your teaching repertoire so you can help your students’ work shine a little brighter. | Marvelous Minilessons for Teaching Intermediate Writing Grades 3-8

GBP 29.99
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Successful Online Learning with Gifted Students Designing Online and Blended Lessons for Gifted and Advanced Learners in Grades 5–8

Successful Online Learning with Gifted Students Designing Online and Blended Lessons for Gifted and Advanced Learners in Grades 5–8

This innovative technology-based resource provides those who teach gifted and advanced learners in grades 5–8 with quality research-based online lessons tools and insights. Throughout you’ll find ready-to-implement virtual lessons simulations and learning modules. You’ll also learn how to create differentiate and modify existing lessons through an online platform. In addition the book offers helpful strategies addressing online student accountability etiquette and collaboration and shares useful tips for communicating with parents. Whether you are looking to enrich learning within the classroom provide students with extensions outside the classroom or engage students in distance learning this book will be invaluable in meeting the needs of your gifted and advanced learners. | Successful Online Learning with Gifted Students Designing Online and Blended Lessons for Gifted and Advanced Learners in Grades 5–8

GBP 24.99
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No More How Long Does it Have to Be? Fostering Independent Writers in Grades 3-8

No More How Long Does it Have to Be? Fostering Independent Writers in Grades 3-8

In No More How Long Does it Have to Be?: Fostering Independent Writers in Grades 3-8 author Jennifer Jacobson provides the inspiration and tools to shift from a teacher-directed writing program to a student-propelled workshop model. Drawing on a wealth of Writer's Workshop experience in upper elementary and middle school classrooms Jacobson provides strategies to help you engage and support writers as they discover their voices and take charge of their own learning. Jacobson shares tips on how to establish the spaces routines and tone to run a highly productive writing time: Building classroom spaces conducive to practicing thoughtful engaging writing Rolling out a streamlined sequence of varied writing activities Leading creative explorations of mentor texts Integrating the riches of mini-lessons conferring sharing and publishing Building a workshop curriculum that aligns with your goals and rubrics As she clarifies misconceptions about writing and workshops she serves up an immensely readable blend of activities anecdotes and advice that will energize and inspire your students. | No More How Long Does it Have to Be? Fostering Independent Writers in Grades 3-8

GBP 24.99
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Current Topics in Management Volume 8

Current Topics in Management Volume 8

This annual series presents research on the theory and practice of management. Its goal is to be truly comparative-in terms of the broad scope of management perspectives in the broad-ranging locations of its research as well as its application and in its comparisons of findings methodologies and operational definitions. Part I Organization Theory Change and Effectiveness presents a model of organizational congruency discusses managing interdependence to enhance organizational effectiveness outlines a theoretical framework that clarifies the means by which IT can affect organizations' economic activities and suggests how organization development approach can help find more satisfying equilibria of forces and stakeholders in today's organizational cultures. Part II Behavior and Attitudes in Organizations considers values and leadership roles discusses the role played by trust in interfirm collaboration and explores the relationship between organizational climate and ethical decisions. Part III International and Cross-cultural Management looks at various issues of management including power bases of supervisors and subordinates' conflict management strategies and commitment organizational commitment of the U. S. and Korean workers; superior-subordinate communication in a multicultural workforce in Macao and cynicism toward change in the public sector in Australia. Part IV Human Resource Management deals with consequences of removing performance appraisal and merit pay; the entrepreneurial role to bring disconnected parties together for economic social and/or political benefits; and relationships of downsizing to career perceptions and psychological contract. Part V Inference and Data in Management Research urges greater use of strong inference and discusses the strength of data and the interaction between data and inference in a procedure called strong inference. | Current Topics in Management Volume 8

GBP 42.99
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