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Crime Scene Investigation Case Studies Step by Step from the Crime Scene to the Courtroom

Crime Scene Investigation Case Studies Step by Step from the Crime Scene to the Courtroom

This text offers an innovative approach to learning about crime scene investigation taking the reader from the first response on the crime scene to documenting crime scene evidence and preparing evidence for courtroom presentation. It includes topics not normally covered in other texts such as forensic anthropology and pathology arson and explosives and the electronic crime scene. Numerous photographs and illustrations complement text material. A chapter-by-chapter fictional narrative also provides the reader with a qualitative dimension of the crime scene experience. Crime Scene Investigation is further enhanced by the contributions of such recognized forensic scholars as William Bass and Arthur Bohannon. | Crime Scene Investigation Case Studies Step by Step from the Crime Scene to the Courtroom

GBP 180.00
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The Design Studio Method Creative Problem Solving with UX Sketching

The Design Studio Method Creative Problem Solving with UX Sketching

The struggle with balancing creative products that are innovative technically feasible and financially sound is one designers and web professionals go through every day. The Design Studio Method is a creative problem solving process that allows you to quickly generate ideas evaluate them and reach consensus achieving that balancing act. Brian Sullivan's The Design Studio Method gives answers that you have been looking for showing you how to be innovative and efficient without sacrificing quality and collaboration. This book simplifies the complicated method explaining each step each participant's involvement and how to adapt the method to your needs. The Design Studio Method provides step-by-step procedures to ensure your success. From illumination to generation to presentation all the way to iteration this book provides the road map you'll need to start generating innovate products. Shows you how to involve all members of the creative process—from clients to directors—so that everyone participates critiques and innovates. Features real-world examples of Design Studio projects that highlight the successes of this method and ways to adapt it to your needs. Includes a website that showcases videos covering each step of the method and other procedures that crop up along the way. | The Design Studio Method Creative Problem Solving with UX Sketching

GBP 180.00
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A Practical Approach to Motor Vehicle Engineering and Maintenance 3rd ed

A Practical Approach to Motor Vehicle Engineering and Maintenance 3rd ed

Fully updated and in line with latest specifications this textbook integrates vehicle maintenance procedures making it the indispensable first classroom and workshop text for all students of motor vehicle engineering apprentices and keen amateurs. Its clear logical approach excellent illustrations and step-by-step development of theory and practice make this an accessible text for students of all abilities. With this book students have information that they can trust because it is written by an experienced practitioner and lecturer in this area. This book will provide not only the information required to understand automotive engines but also background information that allows readers to put this information into context. The book contains flowcharts diagnostic case studies detailed diagrams of how systems operate and overview descriptions of how systems work. All this on top of step-by-step instructions and quick reference tables. Readers won't get bored when working through this book with questions and answers that aid learning and revision included. | A Practical Approach to Motor Vehicle Engineering and Maintenance 3rd ed

GBP 180.00
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Scenic Art for the Theatre

Scenic Art for the Theatre

Now in its Third Edition Scenic Art for the Theatre: History Tools and Techniques continues to be the most trusted source for both student and professional scenic artists. With new information on scenic design using Photoshop Paint Shop Pro and other digital imaging softwares this test expands to offer the developing artist more step-by-step instuction and more practical techniques for work in the field. It goes beyond detailing job functions and discussing techniques to serve as a trouble-shooting guide for the scenic artist providing practical advice for everyday solutions.

GBP 180.00
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Filming the Fantastic A Guide to Visual Effects Cinematography

Filming the Fantastic A Guide to Visual Effects Cinematography

Don't waste valuable time and budget fixing your footage in post! Shoot the effects you want effectively and creatively the first time. This full-color step-by step guide to visual effects cinematography empowers you to plan out and execute visual effects shots on a budget without falling into the common pitfall of using high-end computer graphics to fix it in post which can be an expensive drawn out process. Instead learn how to put your shots together before you start shooting-whether you're working in digital or film. Learn how to effectively photograph and create miniatures matte paintings green screen set ups crowd replication digital rear projection and so much more to create elements that will composite together flawlessly. The main purpose of effects is to promote the story not just to wow an audience with amazing tricks created digitally. This book describes methods for creating seamless effects that don't call attention to themselves but enhance the scene as a whole. The technical foundations of film and digital capture are given in the introductory chapters of the book and you are presented with real world scenarios that illustrate these basic concepts in a practical sense. Step-by-step illustrations of photographic element creation empower you to learn how to effectively pre-plan and execute your own visual effects challenges. | Filming the Fantastic A Guide to Visual Effects Cinematography

GBP 180.00
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PaintShop Pro X6 for Photographers

PaintShop Pro X6 for Photographers

Written for photographers of all levels PaintShop Pro X6 for Photographers is packed with inspirational full-color images and easy-to-follow step-by-step projects that will have you producing great images in PaintShop Pro in no time! Everything you need to enhance and improve your digital photography is right here in this Corel endorsed guide. In this new edition Ken McMahon looks at the pros and cons of the new faster 64-bit version of the software and covers new features including working with the Instant Effects palette using the Smart selection brush mapping photos automatically tagging people and uploading to Facebook Flickr and Google plus. Other program features‘selections masking layers adjustments and effects HDR and scripting are explained through practical examples that are just as relevant for older versions of the software. This book has everything a photographer needs to take their photos to the next level with PaintShop Pro. Learn from PaintShop Pro expert Ken McMahon with the most authoritative book on PaintShop Pro endorsed by Corel. Completely revised and updated with all of the new features in X6 get up to speed with 64-bit processing power new selection tools workspace enhancements and much more. A complete learning package with full-color screen shots and examples and step-by-step projects at the end of each chapter.

GBP 180.00
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Stays and Corsets Historical Patterns Translated for the Modern Body

Stays and Corsets Historical Patterns Translated for the Modern Body

Stays and Corsets: Historical Patterns Translated for the Modern Body goes a step beyond traditional historical costuming texts by not only providing you with historical pattern diagrams and information but by showing you how to adapt these patterns to the contemporary body shape. Using her original pattern-drafting system author Mandy Barrington will show you how to draft a historical pattern for a modern body shape while still retaining an accurate historical silhouette. Each pattern has been generated from an original stay corset or pattern taken from a historical garment. The instructions to follow these new patterns are designed to accommodate any size of female figure allowing you to avoid extremely difficult time consuming and inaccurate historical pattern re-sizing Requiring only basic prior knowledge of pattern drafting all calculations have been worked out for the costume maker and are provided in simple tables accompanied by easy-to-read step-by-step diagrams that clearly show how the historical pattern is plotted onto the female basic block coupled with photographs of the constructed stays and corsets. | Stays and Corsets Historical Patterns Translated for the Modern Body

GBP 180.00
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3D Art Essentials The Fundamentals of 3D Modeling Texturing and Animation

3D Art Essentials The Fundamentals of 3D Modeling Texturing and Animation

Create high-quality 3D animations and models by using the basic concepts and principles of 3D art presented by GeekAtPlay. com's Ami Chopine. This handy studio reference breaks down the core concepts into easy-to-understand segments and teaches you the 'why' in addition to the 'how. ' Using application agnostic step-by-step tutorials this book teaches you how to model pose and texture your creations as well as scenery creation animation and rendering. Learn which applications are best for your needs and how you can get started making money in the 3D field. The companion website includes video tutorials models project files and other resources. This book is endorsed by Daz3d. com and includes exclusive Daz3d models. | 3D Art Essentials The Fundamentals of 3D Modeling Texturing and Animation

GBP 180.00
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Elemental Magic Volume II The Technique of Special Effects Animation

Elemental Magic Volume II The Technique of Special Effects Animation

Design beautiful professional-level animated effects with these detailed step-by-step tutorials from former Disney animator and animated effects expert Joseph Gilland. Filled with beautiful full-color artwork Elemental Magic Volume II breaks down the animated effect process from beginning to end-including booming explosions gusting winds magical incantations and raging fires. He also breaks down the process of effects clean-up as well as timing and frame rates. The companion website includes real-time footage of the author lecturing as he animates the drawings from the book. In these videos he elucidates the entire process from blank page to final animation. See it all come to life like never before. Throughout the book Joseph refers to and includes examples from his own professional work from feature films such as Lilo and Stitch and Tarzan. | Elemental Magic Volume II The Technique of Special Effects Animation

GBP 180.00
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Character Animation Fundamentals Developing Skills for 2D and 3D Character Animation

Character Animation Fundamentals Developing Skills for 2D and 3D Character Animation

Expand your animation toolkit and remain competitive in the industry with this leading resource for 2D and 3D character animation techniques. Apply the industry's best practices to your own workflows and develop 2D 3D and hybrid characters with ease. With side by side comparisons of 2D and 3D character design improve your character animation and master traditional principles and processes including weight and balance timing and walks. Develop characters inspired by humans birds fish snakes and four legged animals. Breathe life into your character and develop a characters personality with chapters on acting voice-synching and facial expressions. Expertly integrate core animation techniques with your software of choice featuring step-by-step tutorials highlighting 3ds Max Maya and Blender workflows. Adapt the tips tricks and techniques for unique projects like character design for rotoscoping and motion capture. Advance beyond the fundamentals of 2D and 3D character animation with the companion website which includes short demonstration movies 2D and 3D exercises and fully rigged character models. | Character Animation Fundamentals Developing Skills for 2D and 3D Character Animation

GBP 180.00
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Sex-Offender Therapy A How-To Workbook for Therapists Treating Sexually Aggressive Adults Adolescents and Children

Sex-Offender Therapy A How-To Workbook for Therapists Treating Sexually Aggressive Adults Adolescents and Children

Groundbreaking information for treating sex offenders Sexual abuse sexual addiction and sexual offending have become a significant clinical problem. Successfully treating these disorders is the first step toward preventing future victims. Sex-Offender Therapy is a practical workbook for clinicians who deal with sexually aggressive adults adolescents and children. This invaluable professional resource focuses on how to treat patients male and female impaired by sexual addiction sexual disorders sex offending and other sexual misconduct behaviors. Designed as an accessible step-by-step guide Sex-Offender Therapy features case studies work exercises and clinical suggestions that help to walk the reader through a sexual disorders program. With a wealth of therapeutic interventions as well as information on polygraph testing and the FDA-approved plethysmograph this unique text breaks new ground. Additionally this detailed volume not only presents clinical definitions of all the sexual disorders but goes beyond patient features and evaluation to look at useable concrete methods for lasting treatment. Topics discussed in Sex-Offender Therapy include: problems stress and boundary setting transference and countertransference sexual recovery therapy and its techniques acknowledgement and responsibility the stand-up presentation and victim empathy cycles of offending using the four phases as a relapse prevention format working with the difficult offender trauma in adult adolescent and child offenders the cost of offending antisocial disordered patients triggers clinical interviewing and report writing adult and juvenile psychosexual evaluations polygraph testing treatment of sexually aggressive youths defense behaviors group therapy and many more! Informative practical and user-fr | Sex-Offender Therapy A How-To Workbook for Therapists Treating Sexually Aggressive Adults Adolescents and Children

GBP 180.00
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Manual of Purpose-Made Woodworking Joinery

Manual of Purpose-Made Woodworking Joinery

A practical introduction to woodworking and purpose-made joinery this book starts with the basics of interpreting drawings and works right the way through to designing and making stairs. Les Goring introduces each chapter with a brief historical overview of the topic then goes on to explain how to carry out each task in a step-by-step manner. Including several hundred images this book covers everything a student or keen hobbyist needs to know in order to carry out their own work. The breadth of coverage and easily accessible approach makes this book an ideal resource for apprentices taking NVQs and those following Construction Awards within Wood Occupations from City and Guilds/Construction Skills. The technical detail and practical focus ensures that this book will be a vital purchase for all students and an essential reference for any experienced carpenter or joiner. In-depth practical and accessible approach � ideal for new apprentices and experienced tradespeople alike. Fully up to date with the current Building Regulations and developments in the trade. Clear layout makes it easy to follow instructions. Also by this author: Manual of First and Second Fixing Carpentry Third Edition 9781856177689 | Manual of Purpose-Made Woodworking Joinery

GBP 180.00
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Strategic Marketing Management

Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be? - Strategic direction and strategy formulation How might we get there? - Strategic choice Which way is best? - Strategic evaluation How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix' and extensive new material covering: The changing role of marketing Approaches to analysing marketing capability E-marketing Branding Customer relationship management Relationship management myopia The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation up to date mini cases and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative successful and influential text in the sector the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing and students of the CIM Diploma.

GBP 180.00
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The Routledge Handbook of Corpus Linguistics

The Routledge Handbook of Corpus Linguistics

The Routledge Handbook of Corpus Linguistics 2e provides an updated overview of a dynamic and rapidly growing area with a widely applied methodology. Over a decade on from the first edition of the Handbook this collection of 47 chapters from experts in key areas offers a comprehensive introduction to both the development and use of corpora as well as their ever-evolving applications to other areas such as digital humanities sociolinguistics stylistics translation studies materials design language teaching and teacher development media discourse discourse analysis forensic linguistics second language acquisition and testing. The new edition updates all core chapters and includes new chapters on corpus linguistics and statistics digital humanities translation phonetics and phonology second language acquisition social media and theoretical perspectives. Chapters provide annotated further reading lists and step-by-step guides as well as detailed overviews across a wide range of themes. The Handbook also includes a wealth of case studies that draw on some of the many new corpora and corpus tools that have emerged in the last decade. Organised across four themes moving from the basic start-up topics such as corpus building and design to analysis application and reflection this second edition remains a crucial point of reference for advanced undergraduates postgraduates and scholars in applied linguistics.

GBP 205.00
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Applied Principles of Horticultural Science

Applied Principles of Horticultural Science

Applied Principles of Horticultural Science is that critical thing for all students of horticulture - a book that teaches the theory of horticultural science through the practice of horticulture itelf. The book is divided into three sections - Plant science Soil science Pest and disease. Each section contains a number of chapters relating to a major principle of applied horticulture. Each chapter starts with a key point summary and introduces the underpinning knowledge which is then reinforced by exercises. The book contains over 70 practical exercises presented in a way that makes students think for themselves. Answers to the exercises are given at the end of chapters. Clear step-by-step instructions make practical work accessible to students of all abilities. This new third edition provides an even wider sweep of case studies to make this book an essential practical workbook for horticulture students and gardners alike. Updated material fits with the latest RHS City and Guilds and Edexcel syllabus. It is particularly suitable for the RHS Certificate Advanced Certificate and Edexcel Diplomas as well as for those undertaking NPTC National Advanced National courses and Horticulture NVQs at levels 2 and 3 together with the new Diploma in Environmental and Land-based studies. Laurie Brown is a horticultural scientist and educator. He is Director of Academex a consultancy company aspiring to excellence in teaching and learning. Laurie previously worked with the Standards Unit on the design of exemplary teaching resources in the land-based sector.

GBP 180.00
1

3D Technology in Fine Art and Craft Exploring 3D Printing Scanning Sculpting and Milling

3D Technology in Fine Art and Craft Exploring 3D Printing Scanning Sculpting and Milling

The possibilities for creation are endless with 3D printing sculpting scanning and milling and new opportunities are popping up faster than artists can keep up with them. 3D Technology in Fine Art and Craft takes the mystery out of these exciting new processes by demonstrating how to navigate their digital components and showing their real world applications. Artists will learn to incorporate these new technologies into their studio work and see their creations come to life in a physical form never before possible. Featuring a primer on 3D basics for beginners interviews tutorials and artwork from over 80 artists intellectual property rights information and a comprehensive companion website this book is your field guide to exploring the exhilarating new world of 3D. Follow step-by-step photos and tutorials outlining the techniques methodologies and finished products of master artists who have employed 3D technology in new and inventive ways Learn how to enlarge reduce and repurpose existing artwork and create virtual pieces in physical forms through a variety of mediums Research your options with an accessible list of pros and cons of the various software 3D printers scanners milling machines and vendors that provide services in 3D technology Listen to podcasts with the artists and learn more tips and tricks through the book's website at www. digitalsculpting. net | 3D Technology in Fine Art and Craft Exploring 3D Printing Scanning Sculpting and Milling

GBP 180.00
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The Reflective Practitioner How Professionals Think in Action

The Reflective Practitioner How Professionals Think in Action

A leading M. I. T. social scientist and consultant examines five professions - engineering architecture management psychotherapy and town planning - to show how professionals really go about solving problems. The best professionals Donald Schön maintains know more than they can put into words. To meet the challenges of their work they rely less on formulas learned in graduate school than on the kind of improvisation learned in practice. This unarticulated largely unexamined process is the subject of Schön's provocatively original book an effort to show precisely how 'reflection-in-action' works and how this vital creativity might be fostered in future professionals. | The Reflective Practitioner How Professionals Think in Action

GBP 180.00
1

3ds Max Modeling for Games: Volume II Insider’s Guide to Stylized Modeling

3ds Max Modeling for Games: Volume II Insider’s Guide to Stylized Modeling

Learn how to model comic-stylea Pixar with the expert techniques found in 3ds Max Modeling for Games Volume 2: Insider‘s Guide to Stylized Modeling. This new volume will show you the ins-and-outs of stylized modeling including characters vehicles environments and much more. Follow the story of cover characters Robert and Robot as their adventure takes you through the world of modeling vegetation alpha-maps and much more! This book is also packed with highly detailed tutorials feared toward enhancing your modeling skills and expanding your portfolio. The companion website (www. 3d-for-games. com) is unique - an online forum where readers can post and answer questions about their work. In terms of developing a portfolio online peer critiques are invaluable and current readers have made use of this feature in fact some have happily become the forum responders (along with Andy) to coach and develop new artists at work. Also included: step-by-step project files for each chapter; all the relevant texture files and source photos; panoramic skies small scene objects bonus texture maps and models so that artists can create whole scenes very quickly without starting from scratch each time; countless examples of what's hot and what's not in 3D modeling and also enough support images and photos to keep the budding artist busy for months. Unrivalled support in over 10 000 current posts - backing up the book with a lively forum and community of readers from all over the world ready to help your work. | 3ds Max Modeling for Games: Volume II Insider’s Guide to Stylized Modeling

GBP 180.00
1

The Art of Writing Fiction

The Art of Writing Fiction

The Art of Writing Fiction guides the reader through the processes of creative writing from journal-keeping to editing offering techniques for stimulating creativity and making language vivid. Readers will master key aspects of fiction such as structure character voice and setting. Andrew Cowan provides an insightful introduction that brings his own well-crafted prose style to bear on the processes and pleasures of writing fiction offering practical and personal advice culled from his own experience and that of other published writers. He lays open to the reader his own notes his writing and the experiences from his own life that he has drawn on in his fiction allowing the reader to develop their own writing project alongside the author as they go through the book.

GBP 180.00
1

Newnes Industrial Control Wiring Guide

Newnes Industrial Control Wiring Guide

This Newnes manual provides a practical introduction to the standard methods and techniques of assembly and wiring of electrical and electromechanical control panels and equipment. Electricians and technicians will find this a useful reference during training and a helpful memory aid at work. This is a highly illustrated guide designed for ready use. The contents are presented in pictures and checklists. Each page has a series of 'how-to' instructions and illustrations. In this way the subject is covered in a manner which is easy to follow. Each step adds up to a comprehensive course in control panel wiring. This new edition includes extra underlying theory to help the technician plus application notes and limitations of use. Simple programmable logic controllers (PLCs) are covered as well as new information about EMC/EMI regulations and their impact. | Newnes Industrial Control Wiring Guide

GBP 180.00
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The Routledge Companion to Freedom of Expression and Censorship

The Routledge Companion to Freedom of Expression and Censorship

The Routledge Companion to Freedom of Expression and Censorship offers a thorough exploration of the debates surrounding this contentious topic considering the importance placed upon it in democratic societies and the reasons frequently proposed for limiting and constraining it. This volume addresses the various historical philosophical political and cultural parameters of censorship and freedom of expression as well as current debates involving technology journalism and media regulation. Geographically temporally and culturally diverse accounts of censorship and freedom of expression are discussed through a broad range of perspectives and case studies. This Companion covers core principles and concerns in addition to more specialist and controversial debates including those surrounding hate speech holocaust denial pornography and so-called “cancel culture”. The collection pays particular attention to the role of the media in both facilitating and suppressing freedom of expression. Comprehensive original and timely The Routledge Companion to Freedom of Expression and Censorship is a go-to resource for scholars and advanced students of media communication and journalism studies.

GBP 205.00
1

Beyond Photoshop Advanced techniques integrating Photoshop with Illustrator Poser Painter Cinema 4D and ZBrush

Beyond Photoshop Advanced techniques integrating Photoshop with Illustrator Poser Painter Cinema 4D and ZBrush

In his best-selling book Creative Photoshop award-winning artist Derek Lea previously revealed to the digital art world his secrets for creating stunning sophisticated works of art using Photoshop. Now he goes one step further in this all-new book to demonstrate his unique methods for using Photoshop in conjunction with other software packages. Derek's compelling images will inspire you to think creatively about the ways in which you can use Photoshop alongside other popular programs such as Illustrator Poser Painter Cinema4D and ZBrush to take your own art to the next level. Whether you are a digital artist illustrator cartoonist graphic artist designer 3D enthusiast or serious hobbyist working for print or the web this fantastic new book will open your eyes to a whole new world of digital art that's never before been uncovered. Challenge yourself and discover the more artistic aspects of these programs with one of the world's best teachers by your side. | Beyond Photoshop Advanced techniques integrating Photoshop with Illustrator Poser Painter Cinema 4D and ZBrush

GBP 180.00
1

Creating Motion Graphics with After Effects Essential and Advanced Techniques

Creating Motion Graphics with After Effects Essential and Advanced Techniques

After Effects CS5. 5 Update: /tv. adobe. com/show/after-effects-cs55-new-creative-techniques/Chris and Trish Meyer have created a series of videos demonstrating how to use their favorite new and enhanced features in After Effects CS5. 5. Virtually all of these videos use exercise files from Creating Motion Graphics with After Effects (5th Edition for CS5) as their starting point extending the usefulness of this book for its owners. These videos may be viewed for free on AdobeTV. * 5th Edition of best-selling After Effects book by renowned authors Trish and Chris Meyer covers the important updates in After Effects CS4 and CS5* Covers both essential and advanced techniques from basic layer manipulation and animation through keying motion tracking and color management* The downloadable resources are packed with project files for version CS5 source materials and nearly 200 pages of bonus chaptersTrish and Chris Meyer share over 17 years of hard-earned real-world film and video production experience inside this critically acclaimed text. More than a step-by-step review of the features in AE readers will learn how the program thinks so that they can realize their own visions more quickly and efficiently. This full-color book is packed with tips gotchas and sage advice that will help users thrive no matter what projects they might encounter. Creating Motion Graphics 5th Edition has been thoroughly revised to reflect the new features introduced in both After Effects CS4 and CS5. New chapters cover the revolutionary new Roto Brush feature as well as mocha and mocha shape. The 3D section has been expanded to include working with 3D effects such as Digieffects FreeForm plus workflows including Adobe Repoussé Vanishing Point Exchange and 3D model import using Adobe Photoshop Extended. The print version is also accompanied by downloadable resources that contain project files and source materials for all the techniques demonstrated in the book as well as nearly 200 pages of bonus chapters on subjects such as expressions scripting and effects. Subjects include: Animation Techniques; Layer Management; Modes Masks and Mattes; Mastering 3D Space; Text Animation; Effects & Presets; Painting and Rotoscoping; Parenting Nesting and Collapsing; Color Management and Video Essentials; Motion Tracking and Keying; Working with Audio; Integrating with 3D Applications; Puppet Tools; Expressions; Exporting and Rendering; and much more. | Creating Motion Graphics with After Effects Essential and Advanced Techniques

GBP 180.00
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The Routledge Companion to Advertising and Promotional Culture

The Routledge Companion to Advertising and Promotional Culture

This comprehensive second edition provides an updated essential guide to the key issues methodologies concepts debates and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media as well as with significant social and cultural shifts including the COVID-19 pandemic the rise of the Black Lives Matter movement the destabilization of democracies and rise of authoritarianism around the world and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising Promotion and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies this book is a go-to source for scholars and students in communication media studies and advertising and marketing looking to understand the ways advertising has shaped consumer culture in the past and present. | The Routledge Companion to Advertising and Promotional Culture

GBP 200.00
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