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Sensory Theatre How to Make Interactive Inclusive Immersive Theatre for Diverse Audiences by a Founder of Oily Cart

Sensory Theatre How to Make Interactive Inclusive Immersive Theatre for Diverse Audiences by a Founder of Oily Cart

Sensory Theatre: How to Make Interactive Inclusive Immersive Theatre for Diverse Audiences by a Founder of Oily Cart is an accessible step-by-step guide to creating theatre for inclusive audiences such as young people on the autism spectrum or affected by other neuro-divergent conditions and children under two. Conventional theatre relies on seeing and hearing to involve its audience; sensory theatre harnesses the power of five or more senses to address its participants who have different ways of relating to the world around them. This book is an insightful history of Oily Cart and its pioneering development of work for the very young including Baby Theatre and for neuro-divergent audiences including those on the autism spectrum. It gives a clear introduction to the fundamental concepts of this theatre suggests a host of practical techniques drawn from over forty years of experience and describes some of Oily Cart’s most radical innovations including theatre on trampolines in hydrotherapy pools and with flying audiences in the company of aerial artists. The book also includes copious photos from the Oily Cart’s archives and links to videos examples of the company’s work. Readers will learn how to: Research the intended audience while not being led astray by labels. Create a welcoming immersive sensory space in classrooms nurseries school halls and playgrounds. Devise sensory stories that can be adapted to suit different audiences. Recruit audition cast and run rehearsals. Ensure that the production is truly sensory and interactive. Written for Theatre for Young Audiences Drama in Education and specialized Applied Theatre courses as well as educators and theatre practitioners interested in creating inclusive interactive productions Sensory Theatre offers a goldmine of ideas for making work that connects with audiences who can be the hardest to reach. | Sensory Theatre How to Make Interactive Inclusive Immersive Theatre for Diverse Audiences by a Founder of Oily Cart

GBP 31.99
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Researching and Analysing Business Research Methods in Practice

Researching and Analysing Business Research Methods in Practice

Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis secondary vs primary sources qualitative research vs quantitative research combining qualitative and quantitative methods qualitative and quantitative research method approaches fsQCA data mining and sentiment analysis. Chapters are rich in examples data sets practical exercises easy-to-follow slides and a glossary which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method. Unique in its practical approach and with insights from active researchers this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline. Online support materials include PowerPoint slides. | Researching and Analysing Business Research Methods in Practice

GBP 39.99
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Regional Innovation Potential: The Case of the U.S. Machine Tool Industry

Regional Innovation Potential: The Case of the U.S. Machine Tool Industry

This title was first published in 2000: Steven Nivin analyzes a process vital to economic development - technological change. He furthers understanding of the processes driving innovation so that we may gain a deeper insight into the development of economies. Specifically the study explores the concept of innovation potential and the factors that result in variations in innovation potential across metropolitan areas using the US machine tool industry as a case study. To provide a comparison the same models are also estimated for the semiconductor industry. The findings indicate that urbanisation economies localization economies human capital universities and invention-derived knowledge are significant factors. The study assesses the contributions of three different skill levels of human capital; college-educated graduate degree and locally produced PhD’s in mechanical and electrical engineering. Only the graduate and PhD degree measures are found to be significant indicating the importance of having a highly skilled pool of labour within the region. The influences of the factors appear to be similar across industries with some slight differences. The transfer of knowledge through patents is also studied. It is found that the transmission of this knowledge is slower between different industries relative to the transmission within the same industry. | Regional Innovation Potential: The Case of the U. S. Machine Tool Industry

GBP 21.99
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Collage as a Creative Coaching Tool A Comprehensive Resource for Coaches and Psychologists

Collage as a Creative Coaching Tool A Comprehensive Resource for Coaches and Psychologists

Collage as a Creative Coaching Tool is a stimulating and informative resource introducing the Collage Coaching Technique™. This three-stage creative process unlocks unconscious thinking enabling profound psychological insight through a deeper and faster exploration of emotions and behaviours. Equipped with this awareness clients are empowered to create meaningful and sustainable change. Emphasis is on the qualities inherent in collage creation that allow clients to reconstruct their internal narrative and move forward purposefully and effectively. Essentially by disassembling disrupting questioning reassembling and visualising their thoughts and emotions externally. Case studies client reflections and Andréa's experiences feature throughout illustrating and enriching the theory. The content includes detailed guidance on creating a safe space for coaching creatively applying Clean Language coaching with collage online and engaging groups in arts-based coaching. Through this comprehensive resource the case for integrating collage in coaching and psychology is irrefutable. It is inspirational and essential reading for anyone starting reviewing or deepening their creative coaching journey. | Collage as a Creative Coaching Tool A Comprehensive Resource for Coaches and Psychologists

GBP 27.99
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Introducing Pragmatism A Tool for Rethinking Philosophy

Introducing Pragmatism A Tool for Rethinking Philosophy

This unique introduction fully engages and clearly explains pragmatism an approach to knowledge and philosophy that rejects outmoded conceptions of objectivity while avoiding relativism and subjectivism. It follows pragmatism’s focus on the process of inquiry rather than on abstract justifications meant to appease the skeptic. According to pragmatists getting to know the world is a creative human enterprise wherein we fashion our concepts in terms of how they affect us practically including in future inquiry. This book fully illuminates that enterprise and the resulting radical rethinking of basic philosophical conceptions like truth reality and reason. Author Cornelis de Waal helps the reader recognize understand and assess classical and current pragmatist contributions—from Charles S. Peirce to Cornel West—evaluate existing views from a pragmatist angle formulate pragmatist critiques and develop a pragmatist viewpoint on a specific issue. The book discusses: Classical pragmatists including Peirce James Dewey and Addams; Contemporary figures including Rorty Putnam Haack and West; Connections with other twentieth-century approaches including phenomenology critical theory and logical positivism; Peirce’s pragmatic maxim and its relation to James’s Will to Believe; Applications to philosophy of law feminism and issues of race and racism. | Introducing Pragmatism A Tool for Rethinking Philosophy

GBP 34.99
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Aid and Technical Cooperation as a Foreign Policy Tool for Emerging Donors The Case of Brazil

Aid and Technical Cooperation as a Foreign Policy Tool for Emerging Donors The Case of Brazil

The question of why countries give aid and assistance to other countries has long been a topic of debate- is it altruism or selfishness? The assumption is sometimes made that donors from developing countries might be more motivated by altruism than ‘traditional’ western donors. This book demonstrates that on the contrary the provision of development assistance can be used to serve national interests allowing so-called ‘emerging’ donors to gain soft power in the international sphere by improving their image and global influence. Technical cooperation or the transfer of knowledge is an area of particular interest as it can enable donors to position themselves as a global leader in a given field with a unique set of skills and expertise in a knowledge area. This book uses the Brazilian case to demonstrate how a country such as Brazil can seek power and influence by providing no-strings-attached technical assistance. The empirical analysis unpicks the motivations behind development assistance and how it can be used as a foreign policy tool. In doing so the book sheds light upon the similarities and variations in the provision of technical cooperation as a foreign policy tool by China India and Brazil. This book will be of interest to researchers of International Development South-South Cooperation International Relations and those working on Brazil specifically. | Aid and Technical Cooperation as a Foreign Policy Tool for Emerging Donors The Case of Brazil

GBP 39.99
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Understanding Urban Metabolism A Tool for Urban Planning

Understanding Urban Metabolism A Tool for Urban Planning

Understanding Urban Metabolism addresses the gap between the bio-physical sciences and urban planning and illustrates the advantages of accounting for urban metabolism issues in urban design decisions. Urban metabolism considers a city as a system and distinguishes between energy and material flows as its components. Based on research from the BRIDGE project this book deals with how the urban surface exchanges and transforms energy water carbon and pollutants in cities. This book also introduces a new method for evaluating how planning alternatives can modify the physical flows of urban metabolism components and how environmental and socioeconomic components interact. The inclusion of sustainability principles into urban planning provides an opportunity to place the new knowledge provided by bio-physical sciences at the centre of the planning process but there is a strong need to bridge knowledge and practice as well as for a better dissemination of research results and exchange of best practice. This book meets that need and provides the reader with the necessary tools to integrate an understanding of urban metabolism into urban planning practice. | Understanding Urban Metabolism A Tool for Urban Planning

GBP 31.99
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Code-Switching as a Pedagogical Tool in Bilingual Classrooms Insights from a Secondary STEM Classroom in Zimbabwe

Code-Switching as a Pedagogical Tool in Bilingual Classrooms Insights from a Secondary STEM Classroom in Zimbabwe

Presenting a mixed methods study conducted in a bilingual mathematics classroom in Zimbabwe this text reveals the semantic pedagogical functions and linguistic forms of code-switching during STEM instruction. Code-Switching as a Pedagogical Tool in Bilingual Classrooms offers a detailed analysis of code-switching in the context of educational linguistics and reveals ten major pedagogical techniques which illustrate how teachers use code-switches to engage students and provide guidance clarification discipline and recaps during individual and whole-class interactions. Chapters highlight that code-switching can be used in a targeted manner to harness the cognitive potential of bilingual speakers and enhance instruction. Ultimately the text identifies implications for teacher education language policy and educational leadership more broadly and demonstrates intersections with key areas including functional critical and cultural literacy. This text will benefit researchers academics and educators with an interest in bilingualism applied linguistics and secondary education more broadly. Those specifically interested in multicultural education sociolinguistics and educational policy will also benefit from this book. | Code-Switching as a Pedagogical Tool in Bilingual Classrooms Insights from a Secondary STEM Classroom in Zimbabwe

GBP 38.99
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The Practical Zone System for Film and Digital Photography Classic Tool Universal Applications

The Practical Zone System for Film and Digital Photography Classic Tool Universal Applications

This sixth edition of The Practical Zone System by Chris Johnson updates the classic manual on Ansel Adams's landmark technique for the digital age. For photographers working digitally or with film in color or black and white in the studio or on the go this simple visual language helps to control contrast and through a process called Previsualization provides photographers with the power of free creative expression. This new edition discusses recent advances in technology and potentials for their use in zone photography including HDR smartphone cameras that shoot in raw format and smartphone light meters. Johnson demonstrates how the Zone System is a universal visual and conceptual language that dramatically simplifies the problem of creating and rendering complex lighting setups. | The Practical Zone System for Film and Digital Photography Classic Tool Universal Applications

GBP 42.99
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The Stage Director’s Prompt Book A Guide to Creating and Using the Stage Director’s Most Powerful Rehearsal and Production Tool

The Stage Director’s Prompt Book A Guide to Creating and Using the Stage Director’s Most Powerful Rehearsal and Production Tool

The Stage Director’s Prompt Book is a step-by-step detailed guide on how to create a practical and powerful rehearsal and performance tool—the director’s prompt book. A prompt book is a coordinating and organizational tool for the stage director. This book systematizes the creative process the director uses to analyze and interpret a play and coordinates all director-related rehearsal and production activities into a single self-contained interpretive and organizational system. This book guides the director through the necessary steps and stages of creating and using a prompt book—from play analysis and interpretation through the formation of a dynamic and theatrical director’s vision to a unique method of physicalizing a play in production. A prompt book of a one-act play is included in the book as a complete example of the system. Such techniques as redlining color coding and creating a three-column left-hand page are vividly illustrated for readers allowing them to assemble their own prompt books. In a clear and example-driven format The Stage Director’s Prompt Book offers a system of directorial interpretation that takes the director through a series of point-by point instructions to construct a strong effective and creative instrument for success. For the undergraduate and graduate student of theatre directing stage management and producing courses along with aspiring professional directors this book provides an interactive and intuitive approach to personalize the stage directing experience and assemble a graphically dynamic and creative director’s prompt book. | The Stage Director’s Prompt Book A Guide to Creating and Using the Stage Director’s Most Powerful Rehearsal and Production Tool

GBP 29.99
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Spirituality in the Workplace A Tool for Relations Sustainability and Growth in Turbulent and Interconnected Markets

Spirituality in the Workplace A Tool for Relations Sustainability and Growth in Turbulent and Interconnected Markets

As we become more and more of a global trading world the challenges of leading and managing within this turbulent environment and its associated complex interconnected markets and disconnected relationships are indisputable so just how far can any change requirements be practically engaged with whilst also keeping the employee at the organisation’s central core? Today’s business world cries out for people who can lead with a cross-cultural global perspective who can lead from the heart as well as the mind and address and manage problems on not just an integrated local level but also with a healthy holistic perspective. The subject of spirituality has long been discussed within academic research but there still seems to be a misunderstanding and stagnation of both its real meaning and application amongst business academics the population and organisations alike. This book aims to provide a realistic message to help those who are looking for some answers; for those who are looking for a way to advance their own skill-set and progress both their careers and the organisation’s current standing; to move from being confused and insecure about strategies and tactics to positively contributing to not only their own but also to the employees’ well-being and the business’s overall purpose and intention. By basing the content upon real and relevant interesting modern-day perspectives applications requirements opportunities and benefits all combined into a manual for thought and a practical framework for action this book will significantly and realistically move the subject of spirituality forward. This book will be of interest to researchers academics and students with a special interest in the positive influence of spirituality within the workplace and everyday healthy living. | Spirituality in the Workplace A Tool for Relations Sustainability and Growth in Turbulent and Interconnected Markets

GBP 36.99
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David Braham The American Offenbach

David Braham The American Offenbach

David Braham (1834-1905) was the musical director for the famous vaudeville team of Harrigan and Hart writing music for many of their comic songs including The Mulligan Guards Paddie Duffy's Cart and many more. His long career as a theatrical composer in New York helped establish a new style of Broadway musical. He came from a family well-entrenched in the music and theater worlds and his story touches upon nearly all aspects of the history of American musical theater of this era. | David Braham The American Offenbach

GBP 27.99
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Literacy Power And Democracy In Mozambique The Governance Of Learning From Colonization To The Present

Literacy Power And Democracy In Mozambique The Governance Of Learning From Colonization To The Present

This book explores the relations between literacy and people's power in the context of Mozambique's project of socialist construction. It probes the tensions between literacy as a tool for grassroots democracy versus literacy as a tool for mobilizing at the base for top-down initiatives. | Literacy Power And Democracy In Mozambique The Governance Of Learning From Colonization To The Present

GBP 39.99
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German Anti-Nazi Espionage in the Second World War The OSS and the Men of the TOOL Missions

German Anti-Nazi Espionage in the Second World War The OSS and the Men of the TOOL Missions

This book tells the dramatic story of the recruitment and training of a group of German communist exiles by the London office of the Office of Strategic Services for key spy missions into Nazi Germany during the final months of World War II. The book chronicles their stand against the rise of Hitler in 1930s that caused them to flee Germany for Czechoslovakia and then England where they resettled and awaited an opportunity to get back into the war against the Nazis. That chance would arrive in late 1944 when the OSS recruited them for these important missions which became part of the historic German Penetration Campaign. Some of the German exiles carried out successful missions that provided key military intelligence to the Allied armies advancing into Germany while others suffered untimely deaths immediately upon the dispatch of their missions that still raise troubling issues. And based on declassified East German government files this book also reveals that notwithstanding the US military alliance with the Soviet Union a few of the German communist exiles betrayed the trust that the OSS had placed in them by working with a secret spy network in England that enabled its agents to receive top secret mission related information and OSS sources and methods. That spy network was run by the GRU the Red Army military intelligence service. This is the same intelligence service that has just been cited by US law enforcement officers as having hacked into computers run by the Democratic National Committee and launched a social media campaign in order to influence the outcome of the 2016 U. S. presidential election. While the dual loyalties of the German exiles later became known to the United States military such knowledge did not prevent it from posthumously awarding military decorations to the men who led these missions. Until that day no German national had ever been presented with such medals for their service to the Allied armies in World War II. | German Anti-Nazi Espionage in the Second World War The OSS and the Men of the TOOL Missions

GBP 18.99
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Digital Entrepreneurship

Digital Entrepreneurship

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach the author guides readers through the process of a lean startup taking a digital first approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models analytical skills for digital ventures and the confidence to move from prototype to product. Online resources such as slides a sample syllabus and exercises encourage the classroom to become an interactive and dynamic space. To access these resources please visit https://www. learndigitalentrepreneurship. com/ | Digital Entrepreneurship

GBP 42.99
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A History of Psychology in Ten Questions Lessons for Modern Life

A History of Psychology in Ten Questions Lessons for Modern Life

The second edition of this student-friendly book uses the history of psychology as a backdrop to provide a commentary on key historical developments and modern dilemmas whilst encouraging readers to think about questions affecting life today. How do you know if something is true? How do you explain and control behaviour? What is the relation between psychology and physiology? How will artificial intelligence affect humanity? This book answers these and other questions by covering a wide range of topics in psychology including neuroscience personality behaviourism cognitive and humanistic psychology qualitative methodology inheritance and hermeneutics all brought up to date with recent research. Drawing on the author’s own teaching the book is structured around ten key questions where the history of psychology provides insight into modern life. Accessible for all readers each chapter is also equipped with a ‘Lesson for modern life’ and nine ‘Essays and discussion topics’ so that readers can apply these ideas to their own thought practice. These provide interesting topics for discussion around issues that affect life and society. This insightful text encourages readers to question their own lives and the wider society by providing an engaging introduction to debates in history and contemporary society. The book is also the ideal resource for undergraduate students of psychology taking CHIPS and other history of psychology modules as well as anyone generally interested in learning more about this fascinating subject. This text also has its own Instructors Resources which includes Multiple Choice Questions Student Slides and Lecture Slides. These will be available from Routledge’s Instructors Hub once the book has published. | A History of Psychology in Ten Questions Lessons for Modern Life

GBP 36.99
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Introduction to Counseling A Condensed Text

Introduction to Counseling A Condensed Text

This CACREP aligned text outlines core concepts of the counseling profession alongside hundreds of practical study questions and case studies for students and professors. Designed for use not just in class but also as a guide for students studying for national licensing exams and the CPCE chapters cover areas including ethical and legal issues theories of counseling career development multicultural and group counseling special topics and more. Hundreds of PowerPoint slides are included to assist professors with class preparation and professors will also find study questions for each chapter and a sample final exam that easily be applied in online learning platforms. Written in a readable concise format designed for adult learners Introduction to Counseling is an essential resource that counseling students will want to keep long after graduation. | Introduction to Counseling A Condensed Text

GBP 38.99
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Strategic Business Case Analysis

Strategic Business Case Analysis

This textbook provides students with the skills and techniques necessary to analyse business case studies from a strategic perspective. With career development and impact in mind the book goes beyond simply listing tools instead teaching students how to prepare for a major strategic business case analysis project how to position their analysis on a spectrum from reductionist to holistic approaches how to critically engage with theory and case data as well as how to leverage their work after completion. A logical approach is offered taking the reader through the analysis journey from preparing to analyse a case study to conducting the analysis and maximising the impact going forwards. A comprehensive analysis task is incorporated which asks the reader to reflect on a range of case data understand the choices of analytical positioning and tool selection and develop an analysis based on this positioning. Further pedagogical features include: Reflective practice exercises at the end of chapters allowing the student to self-identify areas of strength and weakness as they develop through the process. Worked examples based on cases reproduced in the book allowing the student to follow the analytical process that the author went through in different analysis modes. Quotes and analysis insights from former students who have previously conducted a strategic business case analysis aiding reflective practice. As case study analysis continues as a core component of teaching across business schools this unique text will help to build key skills in advanced undergraduate postgraduate MBA and executive education students conducting strategic business case analysis. Support material includes PowerPoint slides as well as video content.

GBP 42.99
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Understanding Military Doctrine A Multidisciplinary Approach

Understanding Military Doctrine A Multidisciplinary Approach

This book puts military doctrine into a wider perspective drawing on military history philosophy and political science. Military doctrines are institutional beliefs about what works in war; given the trauma of 9/11 and the ensuing 'War on Terror' serious divergences over what the message of the 'new' military doctrine ought to be were expected around the world. However such questions are often drowned in ferocious meta-doctrinal disagreements. What is a doctrine after all? This book provides a theoretical understanding of such questions. Divided into three parts the author investigates the historical roots of military doctrine and explores its growth and expansion until the present day and goes on to analyse the main characteristics of a military doctrine. Using a multidisciplinary approach the book concludes that doctrine can be utilized in three key ways: as a tool of command as a tool of change and as a tool of education. This book will be of much interest to students of military studies civil-military relations strategic studies and war studies as well as to students in professional military education. | Understanding Military Doctrine A Multidisciplinary Approach

GBP 42.99
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Fundamentals of Sustainable Aviation

Fundamentals of Sustainable Aviation

Fundamentals of Sustainable Aviation is the first textbook to survey the critical field of sustainability within the aviation industry. Taking a systems thinking approach it presents the foundational principles of sustainability and methodically applies them to different aviation sectors. Opening with the basics of sustainability emphasising the Sustainable Development Goals the book then considers the environmental economic and social dimensions of aviation. The following chapters apply these insights to aviation design supply chains operations maintenance and facilities. The final chapter examines the concept of resilience in sustainable aviation. Overall the textbook shows how future sustainability can be achieved by making better decisions today. Students are supported with international case studies throughout the book. Slides test questions and a teaching manual are available for instructors. This textbook is the ideal resource for courses on sustainable aviation globally and will also be of great interest to professionals in the field.

GBP 39.99
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The Routledge Companion to Photography and Visual Culture

The Routledge Companion to Photography and Visual Culture

The Routledge Companion to Photography and Visual Culture is a seminal reference source for the ever-changing field of photography. Comprising an impressive range of essays and interviews by experts and scholars from across the globe this book examines the medium’s history its central issues and emerging trends and its much-discussed future. The collected essays and interviews explore the current debates surrounding the photograph as object art document propaganda truth selling tool and universal language; the perception of photography archives as burdens rather than treasures; the continual technological development reshaping the field; photography as a tool of representation and control and more. One of the most comprehensive volumes of its kind this companion is essential reading for photographers and historians alike.

GBP 39.99
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Crowdfunding and Entrepreneurship

Crowdfunding and Entrepreneurship

This accessible text provides an insight into the growing global trend of crowdfunding as a source of entrepreneurial finance. Grounded in academic literature this book looks at the micro and macro issues within crowdfunding from the entrepreneur’s access to finance at the business level to the role of government in regulating the market. It helps the reader develop a sound understanding of crowdfunding as a source of finance the crowdfunding process and potential options when faced with start-up funding issues. A range of international case studies of successful and unsuccessful crowdfunding campaigns help readers to apply theory to real-life scenarios. Readers are also supported throughout the book with chapter objectives and summaries key terms discussion questions and further reading guidance. Instructor materials such as slides and test questions are available as digital supplements. Crowdfunding and Entrepreneurship will be a valuable resource for students of new venture creation and entrepreneurial finance as well as entrepreneurs exploring crowdfunding as an option for business development.

GBP 39.99
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Brickwork Level 1

Brickwork Level 1

Brickwork Level 1 has been adapted from John Hodges’s classic Brickwork for Apprentices – the established textbook on brickwork for bricklayers. Designed to meet new requirements of the City and Guilds bricklaying programmes this book has been written to match the latest industry-based requirements and technical developments in the field including recent changes to the Building Regulations. Each chapter follows the syllabus and contains a section of multiple-choice questions to provide trainees with vital practice for the job knowledge and multiple-choice tests. Highly illustrated throughout and now in full colour this is the essential reference for qualified bricklayers and other professionals working in the construction industry as well as students wishing to embark on a career in bricklaying. There is also the facility to access the Support Material on the Routledge website that includes: PowerPoint slides for each chapter Lesson plans and schemes of work Multiple-choice questions and answers Job knowledge questions and answers Practical drawings and mark sheets

GBP 27.99
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Contemporary Issues in Luxury Brand Management

Contemporary Issues in Luxury Brand Management

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective this book works step-by-step through a typical luxury course structure covering sustainability heritage emerging brands digital marketing and analytics curation intellectual property and start-ups. Each chapter is illustrated by a relevant international case study and further examples as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy. | Contemporary Issues in Luxury Brand Management

GBP 39.99
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Public Relations Ethics The Real-World Guide

Public Relations Ethics The Real-World Guide

This book is a pragmatic case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors including lecture slides and links to further resources. | Public Relations Ethics The Real-World Guide

GBP 34.99
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