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Applied Strategic Marketing A Step by Step Approach

Applied Strategic Marketing A Step by Step Approach

This book originally published in Dutch provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition it moves on to the situational analysis that underpins the corporate strategy and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. | Applied Strategic Marketing A Step by Step Approach

GBP 175.00
1

New Pop-Up Paper Projects Step-by-step paper engineering for all ages

New Pop-Up Paper Projects Step-by-step paper engineering for all ages

New Pop-Up Paper Projects is an inspirational book for everyone who wants to learn and share the magic of pop-up paper engineering. Illustrated throughout with colour diagrams and photographs this book guides you through basic techniques and foundation skills offers advice on classroom planning and health and safety and shows you how to ensure that learners of all ages can develop and progress their skills. Guiding you through 90- 180- and 360-degree engineering this book presents step-by-step instructions and ideas for over 200 cross-curricular themes from cityscapes to magical creatures. Aiming to challenge and inspire Paul Johnson uses over 150 paper-engineering techniques including: storybooks pop-ups without folds zigzag pop-ups pulleys wheels and levers asymmetrical pop-ups intricate toy theatres diagonal pop-ups with movables. This book brimming with pop-up techniques and how to teach them is for everyone � from the self-styled �visually illiterate� to the art graduate from parents keeping creativity alive at home to classroom teachers planning an engaging curriculum for their class of 30 plus pupils. | New Pop-Up Paper Projects Step-by-step paper engineering for all ages

GBP 175.00
1

Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment assists educators in understanding how to identify and target behaviors that influence the success of students and daily classroom instruction. Each module:Provides case studies with examples of the concepts being taught. Includes presentations interactive graphic organizers and small-group problem-solving activities. Offers self-assessments and resources for developing interventions. May be used within a university course a series of workshops or professional teacher learning communities. Uses functional behavior assessment (FBA) a successful research-based approach to behavioral interventions. Using this book teachers can learn to manage student behavior and implement differentiation in the classroom. | Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

GBP 99.99
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A Machine That Would Go of Itself The Constitution in American Culture

A Machine That Would Go of Itself The Constitution in American Culture

In this volume Pulitzer Prize-winning historian Michael Kammen explores the U. S. Constitution's place in the public consciousness and its role as a symbol in American life from ratification in 1788 to our own time. As he examines what the Constitution has meant to the American people (perceptions and misperceptions uses and abuses knowledge and ignorance) Kammen shows that although there are recurrent declarations of reverence most of us neither know nor fully understand our Constitution. How did this gap between ideal and reality come about? To explain it Kammen examines the complex and contradictory feelings about the Constitution that emerged during its preparation and that have been with us ever since. He begins with our confusion as to the kind of Union we created especially with regard to how much sovereignty the states actually surrendered to the central government. This confusion is the source of the constitutional crisis that led to the Civil War and its aftermath. Kammen also describes and analyzes changing perceptions of the differences and similarities between the British and American constitutions; turn-of-the-century debates about states' rights versus national authority; and disagreements about how easy or difficult it ought to be to amend the Constitution. Moving into the twentieth century he notes the development of a cult of the Constitution following World War I and the conflict over policy issues that persisted despite a shared commitment to the Constitution. | A Machine That Would Go of Itself The Constitution in American Culture

GBP 130.00
1

Autism The Way Forward A Self-Help Guide to Teaching Children on the Autistic Spectrum

Autism The Way Forward A Self-Help Guide to Teaching Children on the Autistic Spectrum

Specifically written for all those families who are unable to receive funding for their child's programme and is an invaluable tool for new tutors coming into the field. The book is a step-by-step guide to setting up and running a home programme which applies full communication in order to meet the needs of the child more fully. It guides the reader through the various stages showing them what to include in their programme when why and how. Included in the book is a section on what to do when things go wrong on your programme. It also shows how the methodologies of behaviourism and psychotherapy are combined to give a synergetic effect with all other methods supporting these by applying calming and performance-enhancing strategies. | Autism The Way Forward A Self-Help Guide to Teaching Children on the Autistic Spectrum

GBP 130.00
1

Physical Examination Procedures for Advanced Practitioners and Non-Medical Prescribers Evidence and rationale Second edition

Physical Examination Procedures for Advanced Practitioners and Non-Medical Prescribers Evidence and rationale Second edition

This book takes the developing advanced practitioners and non-medical prescribers step by step through the procedures necessary for comprehensive clinical and physical examination detailing the evidence base and providing working scenarios and case histories based on real-life experiences. | Physical Examination Procedures for Advanced Practitioners and Non-Medical Prescribers Evidence and rationale Second edition

GBP 175.00
1

Photoshop CC: Essential Skills A guide to creative image editing

Photoshop CC: Essential Skills A guide to creative image editing

New to Photoshop? Looking to unlock the impressive power of Photoshop CC? Want to master image editing techniques and achieve professional-level results? Then Photoshop CC: Essential Skills is the resource you need. This book and companion website‘s proven combination of real world image editing examples step-by-step projects and professional advice from two internationally recognized authors and Adobe Photoshop Ambassadors delivers an essential learning experience for beginner to intermediate Photoshop users. This self-study guide to Photoshop CC covers the foundational skills for photographers and image editors to get started before moving onto more advanced image editing and photomontage techniques. A complete section of step-by-step imaging projects and 10 plus hours of video tutorials on the companion website hone image editing skills to yield expert-quality results. | Photoshop CC: Essential Skills A guide to creative image editing

GBP 175.00
1

Automotive Technician Training: Practical Worksheets Level 2

Automotive Technician Training: Practical Worksheets Level 2

Automotive practical worksheets and assessments for students at Level 2 This Level 2 Student Worksheets book contains tasks that help you develop practical skills and prepare you for assessment. The tasks also reinforce the automotive theory that you will learn online and in the classroom. Each worksheet covers individual topics in a step-by-step manner detailing how to carry out all of the most important tasks contained within the syllabus. Alongside each of these worksheets is a job card that can be filled in and used as evidence towards your qualification. Endorsed by the Institute of the Motor Industry for all of their Level 2 automotive courses. Step-by-step guides to the practical tasks required at all Level 2 qualifications. Job sheets for students to complete and feedback sheets for assessors to complete. | Automotive Technician Training: Practical Worksheets Level 2

GBP 175.00
1

Producing Great Sound for Film and Video Expert Tips from Preproduction to Final Mix

Producing Great Sound for Film and Video Expert Tips from Preproduction to Final Mix

In Producing Great Sound for Film and Video Fourth Edition audio guru Jay Rose revises his popular text for a new generation of filmmakers. You‘ll learn practical time-saving ways to get better recordings solve problems with existing audio create compelling tracks and boost your filmmaking to the next level! Here you‘ll find real-world advice and practical guidelines for every aspect of your soundtrack: planning and budgeting field and studio recording editing sound effects and music audio repair processing and mixing. Rose‘s combination of solid technical information and a clear step-by-step approach has made this the go-to book for producers and film students for over a decade. New in this edition: Insights and from-the-trenches tips from top professionals Instructions for getting the best results from new DSLRs and digital recorders What you need to know about new regulations for wireless mics and broadcast loudness An expanded How Do I Fix This? section to help you solve problems quickly Whether you‘re an aspiring filmmaker who wants better tracks or an experienced professional looking for a reference Producing Great Sound for Film and Video Fourth Edition has the information you need. | Producing Great Sound for Film and Video Expert Tips from Preproduction to Final Mix

GBP 170.00
1

Primary Science Knowledge and Understanding

Primary Science Knowledge and Understanding

Many primary school teachers feel that they do not have sufficient knowledge or understanding of scientific subjects simply because they are not science specialists. Written in clear jargon free style this book takes a step-by-step approach to all the topics of the National Curriculum for science at Key Stages 1 and 2. Throughout it gives useful illustrations and real life examples to demonstrate the ideas being raised. | Primary Science Knowledge and Understanding

GBP 130.00
1

Instant Surround Sound

Instant Surround Sound

The V. A. S. S. T. Instant Series features a visually oriented step-by-step instructional style that effectively guides readers through complex processes. Surround sound is rapidly displacing stereophonic sound as the accepted standard. This low-price-point book is an easy buy to provide the reader a foundation in the technology that will serve them regardless of the software they chose. Instant Surround Sound demystifies the multichannel process for both musical and visual environments. This comprehensive resource teaches techniques for mixing and encoding for surround sound. It is packed with tips and tricks that help the reader to avoid the most common (and uncommon) pitfalls. This is the fifth title in the new V. A. S. S. T. Instant Series. Music and visual producers can enhance the listening experience and engage their audience more effectively with the improved perceptive involvement of surround sound. Record process and deliver effective and stunning surround sound to your listener with the aid of this guide. Packed with useful accessible information for novice and experienced users alike you get carefully detailed screenshots step-by-step directions and creative suggestions for producing better audio projects.

GBP 175.00
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Adobe Photoshop CS3 A-Z Tools and features illustrated ready reference

Adobe Photoshop CS3 A-Z Tools and features illustrated ready reference

Photoshop users of all levels need access to the crucial information in a flash. Techniques books provide the step-by-step instructions and how-to advice but this easy to navigate dip-into guide provides quick answers to the inevitable 'what does that do?' questions that all too often bring progress to a grinding halt. The full colour A to Z format covers hundreds of tools features and menu options clearly and succinctly with cross-references to related topics screen shots and illustrative examples to help things fall into place. A new techniques section delves deeper into key areas providing more instruction on essential tasks in an easy step-by-step format. Fully updated with new CS3 features throughout this is the Photoshop desk reference to adorn every digital image-maker's shelf. Intuitive A to Z format and clear concise definitions make this the ideal desk reference guide to Photoshop's multitude of tools options and features. Find the explanations answers and practical advice you need to quickly get on with the task in hand - don't waste time looking anywhere else! Fully updated for CS3 with source images from the book and supporting tutorials provided on the accompanying website: www. photoshop-a-z. com. | Adobe Photoshop CS3 A-Z Tools and features illustrated ready reference

GBP 175.00
1

The Benchmarking Book

The Benchmarking Book

With growing demands for increased operational efficiency and process improvement in organizations of all sizes more and more companies are turning to benchmarking as a means of setting goals and measuring performance against the products services and practices of other organizations that are recognized as leaders. The Benchmarking Book is an indispensable guide to process improvement through benchmarking providing managers practitioners and consultants with all the information needed to carry out effective benchmarking studies. Covering everything from essential theory to important considerations such as project management and legal issues The Benchmarking Book is the ideal step-by-step guide to assessing and improving your company‘s processes and performance through benchmarking.

GBP 175.00
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Electronic Logic Circuits

Electronic Logic Circuits

Most branches of organizing utilize digital electronic systems. This book introduces the design of such systems using basic logic elements as the components. The material is presented in a straightforward manner suitable for students of electronic engineering and computer science. The book is also of use to engineers in related disciplines who require a clear introduction to logic circuits. This third edition has been revised to encompass the most recent advances in technology as well as the latest trends in components and notation. It includes a wide coverage of application specific integrated circuits (ASCIs) many worked examples and a step-by-step logical and practical approach. | Electronic Logic Circuits

GBP 105.00
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Realistic Architectural Rendering with 3ds Max and V-Ray

Realistic Architectural Rendering with 3ds Max and V-Ray

Revitalize your architectural visualizations by bringing new levels of realism to them with an enhanced command of the mental ray toolset in 3ds Max. Full-color step-by-step tutorials give you a firm understanding of the processes and techniques needed to create impressive interior and exterior visualizations. You'll learn how to prepare materials light a daytime interior scene use mr Physical Sky and how to save time during complex renders. The companion website includes all of the tutorial files and sample files from the book. Plus find more information at http://jamiecardoso-mentalray. blogspot. com/. | Realistic Architectural Rendering with 3ds Max and V-Ray

GBP 175.00
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Tracing the (Post)Apartheid Novel beyond 2000 Interviews with Selected Contemporary South African Authors

Tracing the (Post)Apartheid Novel beyond 2000 Interviews with Selected Contemporary South African Authors

This anthology comprises of interviews with contemporary South African authors offering vignettes of their lives and summaries of their works. In curating this book Danyela Demir and Olivier Moreillon step beyond pure literary theory and analysis. They welcome the authors to speak and assess the literary panorama in which they live and co-create. However Demir and Moreillon also trace concepts and terms that describe the current South African literature such as post-transitional literature and literature beyond 2000. By adopting a world-literary approach to (post)apartheid literature this book contributes to debates on contemporary South African writing. In addition Tracing the (Post)Apartheid Novel Beyond 2000 seeks to raise awareness of the imbalance in both critical and public attention between literary ‘big names’ such as André P. Brink J. M. Coetzee Nadine Gordimer and Zakes Mda who are popular worldwide and the younger and newer generation of South African writers who go largely unnoticed. Print edition not for sale in Sub Saharan Africa. | Tracing the (Post)Apartheid Novel beyond 2000 Interviews with Selected Contemporary South African Authors

GBP 130.00
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Instant DVD Workshop 2

Instant DVD Workshop 2

Ulead DVD Workshop is DVD-authoring software designed for video professionals and enthusiasts working on the Windows platform. It permits users to import video from digital or analog sources with sophisticated MPEG capture and conversion tools and build professional looking still or motion menus using an extensive set of design tools. Instant DVD Workshop 2. 0 presents carefully detailed screen shots and step-by-step directions illustrating how to use DVD Workshop software. Beginning with the proper installation of the application it covers the full scope of functions including managing media importing stills and graphics editing video inserting audio files creating menus and finish authoring with professional tips and techniques covering workflow and other topics provided along the way.

GBP 175.00
1

How to Measure Customer Satisfaction

How to Measure Customer Satisfaction

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company the ability to measure what your customers think of you is essential - and so is this book!

GBP 175.00
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