Pricemate

Advanced Methods in Automatic Item Generation

Advanced Methods in Automatic Item Generation is an up-to-date survey of the growing research on automatic item generation (AIG) in today’s technology-enhanced educational measurement sector. As test administration procedures increasingly integrate digital media and Internet use assessment stakeholders—from graduate students to scholars to industry professionals—have numerous opportunities to study and create different types of tests and test items. This comprehensive analysis offers thorough coverage of the theoretical foundations and concepts that define AIG as well as the practical considerations required to produce and apply large numbers of useful test items.

GBP 38.99

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Aircraft Surveillance Systems Radar Limitations and the Advent of the Automatic Dependent Surveillance Broadcast

The Communication Navigation and Surveillance (CNS) systems provide air traffic controllers with the information necessary to ensure the specified separation between aircraft and efficient management of airspace as well as assistance to flight crew for safe navigation. However the radar systems that support air traffic management (ATM) and in particular air traffic control (ATC) are at their operational limit. This is particularly acute in the provision of the ATC services in low altitude remote and oceanic areas. Limitations in the current surveillance systems include unavailability of services in oceanic and remote areas limited services during extreme weather conditions and outdated equipment with limited availability of spare parts to support system operation. These limitations have resulted in fatal accidents. This book addresses the limitations of radar to support ATC in various operational environments identified and verified by analysing five years of safety data from Avinor the Air Navigation Service Provider (ANSP) in Norway. It derives a set of taxonomy and from this develops a causal model for incident/accident due to limitations in the surveillance system. The taxonomy provides a new method for ANSPs to categorize incidents while the causal model is useful for incident/accident investigations. The book also provides theoretical justifications for the use of Automatic Dependent Surveillance Broadcast (ADS-B) to overcome the limitations of radar systems and identify areas of improvements to enable seamless ATC services. Written in a style that makes it accessible to non-specialists Aircraft Surveillance Systems will be of interest to many in the field of aviation particularly ATM safety and accident/incident investigation. It will also offer a useful reference on this vital topic for air traffic management courses. | Aircraft Surveillance Systems Radar Limitations and the Advent of the Automatic Dependent Surveillance Broadcast

GBP 39.99

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Qualitative Marketing Research Understanding Consumer Behaviour

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined from the classic focus group interview (FGI) and individual in-depth interview (IDI) to more cutting-edge methods such as ethnography or bulletin boards which enable marketing researchers to discover and understand real consumer motivations needs values and attitudes. With numerous international case studies including PepsiCo Unilever Danone Nestle Aviva and Citibank the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research consumer behaviour and consumer psychology. | Qualitative Marketing Research Understanding Consumer Behaviour

GBP 34.99

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Against the Background of Social Reality Defaults Commonplaces and the Sociology of the Unmarked

The first wide-ranging organic analysis of the sociology of unmarkedness and taken-for-grantedness this volume investigates the asymmetry between how we attend to the culturally emphasized features of social reality and ignore the culturally unmarked ones. Concerned with the structures of cultural invisibility unconscious rules of irrelevance automatic frames of meaning and collective attention patterns it brings together scholarship spanning sociology anthropology and social psychology to cover various aspects of humdrum unglamorous nondescript nothing-to-write-at-home-about social phenomena developing the key assumptions underpinnings and implications of this field of study. As comprehensive analysis of unremarked features of our social existence this book will appeal to scholars across the social sciences with interests in social theory and the sociology of everyday life. | Against the Background of Social Reality Defaults Commonplaces and the Sociology of the Unmarked

GBP 130.00

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Electronic Servicing and Repairs

This new title is based upon Trevor Linsley's successful Electronics for Electricians and Service Engineers and completely updates the previous text by taking into account the recent changes in the City and Guilds courses including 2240 2360 and 2351. The new edition also incorporates hardware topics from the popular course C&G 7261 Information Technology making this an indispensable reference for all those taking C&G courses. Trevor Linsley appproaches the subject in a practical non-mathematical way enabling both trainee and practising electricains and service engineers to relate electronics to their own experience. 'Electronic Servicing and Repairs' includes an expanded chapter on testing and fault diagnosis incorporates PLCs and CAD software and introduces automatic text equipment (ATE). Communication and security systems are completely updated - the section on TV receivers satellite TV VCRs CD players and cable TV has been expanded and a new chapter has been devoted to alarm systems.

GBP 105.00

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Against Automation Mythologies Business Science Fiction and the Ruse of the Robots

Inspired by Roland Barthes’s practice of semioclasm in Mythologies this book offers a technoclasm; a cultural critique of US narratives discourses images and objects that have transformed the politics of automation into statements of fact about the rise of the robots. Treating automation as an ensemble of technologies and science fictions this book foregrounds automation’s ideologies exaggerations failures and mystifications of the social value of human labor in order to question accepted and prolific automation mythologies. Jesse Ramirez offers a study of automation that recognizes automation as a technosocial project that uses the tools of cultural studies and history to investigate the narratives and ideologies that often implicitly frame the automation debate and that concretely and soberly assesses the technologies that have made the headlines. The case studies featured include some of the most widely cited and celebrated automatic technologies such as the Baxter industrial robot the self-driving car and the Watson AI system. An ideal resource for anyone interested in or studying emerging technology and society automation Marxist cultural theory cultural studies science fiction studies and the cultural history of technology. | Against Automation Mythologies Business Science Fiction and the Ruse of the Robots

GBP 18.99

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Cognitive Behavioural Chairwork Distinctive Features

Cognitive Behavioural Chairwork: Distinctive Features provides a practical accessible and concise introduction to both the theory and practice of chairwork one of the most powerful and exciting methods of intervention in cognitive behavioural therapy (CBT) and is the first book to synthesise its many applications in CBT and allied therapies. Part of the popular 'CBT Distinctive Features' series this book contains a wealth of effective experiential procedures for working with automatic thoughts emotions behaviours core beliefs ambivalence strengths well-being and cognitive processes such as worry and self-criticism. Readers will also learn how chairwork is applied in other areas such as clinical supervision and associated psychotherapeutic approaches including compassion focused therapy schema therapy positive psychotherapy and motivational interviewing. Techniques are presented in an easy-to-understand format and illustrated using clinical examples and therapy transcripts. The result is a comprehensive guide which demystifies chairwork and places it at the heart of CBT’s continued evolution. Created for practising clinicians researchers and training therapists Cognitive Behavioural Chairwork: Distinctive Features will appeal to both individuals who are new to chairwork and those who are familiar with its techniques. | Cognitive Behavioural Chairwork Distinctive Features

GBP 18.99

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Cognitive Development and Cognitive Neuroscience The Learning Brain

Cognitive Development and Cognitive Neuroscience: The Learning Brain is a thoroughly revised edition of the bestselling Cognitive Development. The new edition of this full-colour textbook has been updated with the latest research in cognitive neuroscience going beyond Piaget and traditional theories to demonstrate how emerging data from the brain sciences require a new theoretical framework for teaching cognitive development based on learning. Building on the framework for teaching cognitive development presented in the first edition Goswami shows how different cognitive domains such as language causal reasoning and theory of mind may emerge from automatic neural perceptual processes. Cognitive Neuroscience and Cognitive Development integrates principles and data from cognitive science neuroscience computer modelling and studies of non-human animals into a model that transforms the study of cognitive development to produce both a key introductory text and a book which encourages the reader to move beyond the superficial and gain a deeper understanding of the subject matter. Cognitive Development and Cognitive Neuroscience is essential for students of developmental and cognitive psychology education language and the learning sciences. It will also be of interest to anyone training to work with children. | Cognitive Development and Cognitive Neuroscience The Learning Brain

GBP 44.99

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The Fluent Leader Functional Fluency and Effective Leadership Inspired By Transactional Analysis

In this insightful and comprehensive volume leaders and managers can explore how they can use their power and choice of behavioural options more effectively to develop a positive and healthy working environment where people and the organization can succeed. Based on the Functional Fluency model as it was developed by Dr Susannah Temple this book details the art and skill of interpersonal effectiveness describing the behaviours that enable human beings to get along well together and to flourish and thrive. Fluent leaders make positive and flexible responses which help things turn out well instead of repeating old automatic reactions that sometimes make things worse. By inspiring and motivating others they manage and lead constructively saving time energy and stress. Further becoming functionally fluent will improve their problem-solving decision-making and communication skills enabling them to cultivate successful relationships. Through engaging case studies and opportunities for personal reflection The Fluent Leader addresses situations leaders face as managers team leaders senior executives and change agents. The Fluent Leader guides leaders and managers at all levels in any kind of organization in how to use the most effective behaviours and how to change ineffective behaviours which are draining them or holding them back. | The Fluent Leader Functional Fluency and Effective Leadership Inspired By Transactional Analysis

GBP 29.99

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Electronic Circuits Fundamentals and Applications

Electronics explained in one volume using both theoretical and practical applications. Mike Tooley provides all the information required to get to grips with the fundamentals of electronics detailing the underpinning knowledge necessary to appreciate the operation of a wide range of electronic circuits including amplifiers logic circuits power supplies and oscillators. The 5th edition includes an additional chapter showing how a wide range of useful electronic applications can be developed in conjunction with the increasingly popular Arduino microcontroller as well as a new section on batteries for use in electronic equipment and some additional/updated student assignments. The book's content is matched to the latest pre-degree level courses (from Level 2 up to and including Foundation Degree and HND) making this an invaluable reference text for all study levels and its broad coverage is combined with practical case studies based in real-world engineering contexts. In addition each chapter includes a practical investigation designed to reinforce learning and provide a basis for further practical work. A companion website at http://www. key2electronics. com offers the reader a set of spreadsheet design tools that can be used to simplify circuit calculations as well as circuit models and templates that will enable virtual simulation of circuits in the book. These are accompanied by online self-test multiple choice questions for each chapter with automatic marking to enable students to continually monitor their own progress and understanding. A bank of online questions for lecturers to set as assignments is also available. | Electronic Circuits Fundamentals and Applications

GBP 39.99

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Balance of Payments Theory and Economic Policy

An original and systematic synthesis of the major postwar developments in theory and policy of balance-of-payments adjustment this book focuses on the present-day system of pegged-but-adjustable exchange rates and the problems that policy authorities must face if they are to attain full employment price stability balance-of-payments equilibrium and a satisfactory rate of economic growth. The dominate theme of this book is that any system of exchange rates carries with it assumptions about the way it works and how effective the automatic and policy-motivated forces operate to bring about equilibrium in a country's balance of payments. By analyzing balance-of-payments adjustment and policies under alternative exchange-rate systems and with different assumptions concerning the level of employment and prices it is possible to embrace a wide variety of contemporary and historical circumstances experienced by individual countries and the world as a whole. In this way the author assesses the economic consequences of the different exchange-rate systems and of the policies that countries may follow to attain their national objectives. In particular it appears to Professor Stern that the international monetary turmoil of the past ten years can be traced to the exchange-rate inflexibilities of the adjustable-peg system and to the creation of excessive reserves under the dollar standard. He demonstrates that the international monetary system must be redesigned to permit greater exchange-rate inflexibility and control over the creation of new international reserve assets. | Balance of Payments Theory and Economic Policy

GBP 130.00

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BTEC National Engineering

All the mandatory units of the 2010 BTEC Level 3 Engineering specification plus selected popular optional units Clear full colour layout and numerous activities worked examples and questions with answers make it easy for students to learn and revise for their exams Content you can trust � written by two lecturers with over 50 years combined experience of designing and delivering engineering qualifications Free student website with interactive quizzes downloads and additional material o support learning The third edition of this bestselling textbook ensures that all the mandatory units of 2010 BTEC Level 3 Engineering specification are fully covered in a way that encourages students to explore engineering for themselves developing the expertise and knowledge required at this level. Key points and definitions highlight the most important concepts and hundreds of activities and worked examples help put theory in context. Questions throughout the text with answers provided allow students to test their knowledge as they go while end of unit review questions are ideal for exam revision and set course work. For lecturers a Tutor Support DVD-ROM is available to help with the delivery of the programme: BTEC National Engineering Tutor Support Material ISBN 978-0-08-096683-0. Units covered: Unit 1 � Health and Safety in the Workplace Unit 2 � Communications for Engineering Technicians Unit 3 � Engineering Project Unit 4 � Mathematics for Engineering technicians Unit 5 � Mechanical Principles and Applications Unit 6 � Electrical and Electronic Principles Unit 7 � Business Operations in Engineering Unit 8 � Engineering Design. A free student website including answers to all activities is available at http://www. key2study. com/btecnat and features: Interactive quizzes with automatic marking and feedback A free comprehensive 2D CAD packa

GBP 175.00

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Psychology of Physical Activity Determinants Well-Being and Interventions

The positive benefits of physical activity for physical and mental health are now widely acknowledged yet levels of physical inactivity continue to be a major concern throughout the world. Understanding the psychology of physical activity has therefore become an important issue for scientists health professionals and policy-makers alike as they address the challenge of behaviour change. Psychology of Physical Activity provides comprehensive and in-depth coverage of the fundamentals of exercise psychology from mental health to theories of motivation and adherence and to the design of successful interventions for increasing participation. Now publishing in a fully revised updated and expanded fourth edition Psychology of Physical Activity is still the only textbook to offer a full survey of the evidence base for theory and practice in exercise psychology and the only textbook that explains how to interpret the quality of the research evidence. As the field continues to grow rapidly the new edition expands the behavioural science content of numerous important topics including physical activity and cognitive functioning automatic and affective frameworks for understanding physical activity involvement new interventions designed to increase physical activity (including use of new technologies) and sedentary behaviour. A full companion website offers useful features to help students and lecturers get the most out of the book during their course including multiple-choice revision questions PowerPoint slides and a test bank of additional learning activities. Psychology of Physical Activity is the most authoritative engaging and up-to-date book on exercise psychology currently available. It is essential reading for all students working in behavioural medicine as well as the exercise and health sciences. | Psychology of Physical Activity Determinants Well-Being and Interventions

GBP 59.99

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Novice Programming Environments Explorations in Human-Computer Interaction and Artificial Intelligence

This book originally published in 1992 encapsulates ten years of research at the Open University’s Human Cognition Research Laboratory. The research investigates the problems of novice programmers and is strongly oriented toward the design and implementation of programming environments aimed at eliminating or easing novices’ problems. A range of languages is studied: Pascal SOLO Lisp Prolog and Knowledge Engineering Programming. The primary emphasis of the empirical studies is to gain some understanding of novices’ mental models of the inner workings of computers. Such (erroneous) models are constructed by novices in their own heads to account for the idiosyncrasies of particular programming languages. The primary emphasis of the implementations described in the book is the provision of automatic debugging aids i. e. artificial intelligence programs which can analyse novices’ buggy programs and make sense of them thereby providing useful advice for the novices. Another related strand taken in some of the work is the concept of pre-emptive design i. e. the provision of tools such as syntax-directed editors and graphical tracers which help programmers avoid many frequently-occurring errors. A common thread throughout the book is its Cognitive Science/Artificial Intelligence orientation. AI tools are used for instance to construct simulation models of subjects writing programs in order to provide insights into what their deep conceptual errors are. At the other extreme AI programs which were developed in order to help student debug their programs are observed empirically in order to ensure that they provide facilities actually needed by real programmers. This book will be of great interest to advanced undergraduate postgraduate and professional researchers in Cognitive Science Artificial Intelligence and Human-Computer Interaction. | Novice Programming Environments Explorations in Human-Computer Interaction and Artificial Intelligence

GBP 31.99

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Don't be Fooled A Philosophy of Common Sense

In the debate leading up to the EU referendum in the United Kingdom the British politician Michael Gove declared that people in this country have had enough of experts. In the 2016 Presidential campaign in the United States Donald Trump waged a war against the very idea of expertise. Yet if you are worried about your child's behaviour don't know which laptop to buy or just want to get fit the answer is easy: ask an expert. Where do we draw the line? Why do we appear to know more and more collectively yet less and less individually? Has expertise painted itself into a corner? Can we defend both science and common sense? In this engaging and much-needed book Jan Bransen explores these important questions and more. He argues that the rise of behavioural sciences has caused a sea change in the relationship between science and common sense. He shows how - as recently as the 1960s - common sense and science were allies in the battle against ignorance but that since then populism and chauvinism have claimed common sense as their own. Bransen argues that common sense is a collection of interrelated skills that draw on both an automatic pilot and an investigative attitude where we ask ourselves the right questions. It is the very attitude of open-minded inquiry and questioning that Bransen believes we are at risk of losing in the face of an army of experts. Drawing on fascinating examples such as language and communication money the imaginary world of Endoxa domestic violence and quality of life Don't be Fooled: A Philosophy of Common Sense is a brilliant and wry defence of a skill that is a vital part of being human. | Don't be Fooled A Philosophy of Common Sense

GBP 21.99

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The British Empire A History and a Debate

What was the course and consequence of the British Empire? The rights and wrongs strengths and weaknesses of empire are a major topic in global history and deservedly so. Focusing on the most prominent and wide-ranging empire in world history the British empire Jeremy Black provides not only a history of that empire but also a perspective from which to consider the issues of its strengths and weaknesses and rights and wrongs. In short this is history both of the past and of the present-day discussion of the past that recognises that discussion over historical empires is in part a reflection of the consideration of contemporary states. In this book Professor Black weaves together an overview of the British Empire across the centuries with a considered commentary on both the public historiography of empire and the politically-charged character of much discussion of it. There is a coverage here of social as well as political and economic dimensions of empire and both the British perspective and that of the colonies is considered. The chronological dimension is set by the need to consider not only imperial expansion by the British state but also the history of Britain within an imperial context. As such this is a story of empires within the British Isles Europe and later world-wide. The book addresses global decline decolonisation and the complex nature of post-colonialism and different imperial activity in modern and contemporary history. Taking a revisionist approach there is no automatic assumption that imperialism empire and colonialism were ’bad’ things. Instead there is a dispassionate and evidence-based evaluation of the British empire as a form of government an economic system and a method of engagement with the world one with both faults and benefits for the metropole and the colony. | The British Empire A History and a Debate

GBP 34.99

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An Introduction to Psychometrics and Psychological Assessment Using Interpreting and Developing Tests

An Introduction to Psychometrics and Psychological Assessment is the successor to Cooper’s prize-winning book Psychological Testing: Theory and Practice. This expanded and updated volume shows how psychological questionnaires and tests can be chosen administered scored interpreted and developed. In providing students researchers test users test developers and practitioners in the social sciences education and health with an evaluative guide to choosing using interpreting and developing tests it provides readers a thorough grasp of the principles (and limitations) of testing together with the necessary methodological detail. This book has three distinctive features. First it stresses the basic logic of psychological assessment without getting bogged down with mathematics; the spreadsheet simulations and utilities which are integrated into the text allow users to explore how numbers behave rather than reading equations. Readers will learn by doing. Second it covers both the theory behind psychological assessment and the practicalities of locating designing and using tests and interpreting their scores. Finally it is evaluative. Rather than just describing concepts such as test reliability or adaptive testing it stresses the underlying principles merits and drawbacks of each approach to assessment and methods of developing and evaluating questionnaires and tests. Unusually for an introductory text it includes coverage of several cutting-edge techniques and this new edition expands the discussion on measurement invariance methods of detecting/quantifying bias and hierarchical factor models and features added sections on: Best practices for translation of tests into other languages and problems of cultural bias Automatic item generation The advantages drawbacks and practicalities of internet-based testing Generalizability theory Network analysis Dangerous assumptions made when scoring tests The accuracy of tests used for assessing individuals The two-way relationship between psychometrics and psychological theory Aimed at non-mathematicians this friendly and engaging text will help you to understand the fundamental principles of psychometrics that underpin the measurement of any human characteristic using any psychological test. Written by a leading figure in the field and accompanied by additional resources including a set of spreadsheets which use simulated data and other techniques to illustrate important issues this is an essential introduction for all students of psychology and related disciplines. It assumes very little statistical background and is written for students studying psychological assessment or psychometrics and for researchers and practitioners who use questionnaires and tests to measure personality cognitive abilities educational attainment mood or motivation. | An Introduction to Psychometrics and Psychological Assessment Using Interpreting and Developing Tests

GBP 38.99

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Merchant

Price (EUR)

Advanced Methods in Automatic Item Generation

Aircraft Surveillance Systems Radar Limitations and the Advent of the Automatic Dependent Surveillance Broadcast

Qualitative Marketing Research Understanding Consumer Behaviour

Against the Background of Social Reality Defaults Commonplaces and the Sociology of the Unmarked

Electronic Servicing and Repairs

Against Automation Mythologies Business Science Fiction and the Ruse of the Robots

Cognitive Behavioural Chairwork Distinctive Features

Cognitive Development and Cognitive Neuroscience The Learning Brain

The Fluent Leader Functional Fluency and Effective Leadership Inspired By Transactional Analysis

Electronic Circuits Fundamentals and Applications

Balance of Payments Theory and Economic Policy

BTEC National Engineering

Psychology of Physical Activity Determinants Well-Being and Interventions

Novice Programming Environments Explorations in Human-Computer Interaction and Artificial Intelligence

Don't be Fooled A Philosophy of Common Sense

The British Empire A History and a Debate

An Introduction to Psychometrics and Psychological Assessment Using Interpreting and Developing Tests

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