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Mixing with Impact Learning to Make Musical Choices

Mixing with Impact Learning to Make Musical Choices

In Mixing with Impact: Learning to Make Musical Choices Wessel Oltheten discusses the creative and technical concepts behind making a mix. Whether you’re a dance producer in your home studio a live mixer in a club or an engineer in a big studio the mindset is largely the same. The same goes for the questions you run into: where do you start? How do you deal with a context in which all the different parts affect each other? How do you avoid getting lost in technique? How do you direct your audience’s attention? Why doesn’t your mix sound as good as someone else’s? How do you maintain your objectivity when you hear the same song a hundred times? How do your speakers affect your perception? What’s the difference between one compressor and another? Following a clear structure this book covers these and many other questions bringing you closer and closer to answering the most important question of all: how do you tell a story with sound? | Mixing with Impact Learning to Make Musical Choices

GBP 48.99
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Introduction to Facility Management

Introduction to Facility Management

Introduction to Facility Management is a comprehensive introduction to the dynamic and diverse field of facility management (FM). It answers questions such as: What is facility management? What does a facility management professional do? How can we classify facility management products and services? How do you set up a facility management organisation? How do you manage service processes using a master dashboard? Reflecting on current events the book defines new and exciting roles for facility management professionals. This first international edition of the bestselling Dutch Basisboek Facility Management describes global trends and developments and international FM-standards and practices. With contributions of thought leaders such as Diane Levine Jens Schlüter Michiel Bakker Elizabeth Nelson Nicolas White and Susanne Balslev Nielson Introduction to Facility Management is the first international book on facility management which is supplemented and commented on by facility management teachers and practitioners; intriguingly and enthusiastically describes the full scope of the FM-profession; provides a theoretical framework and insight into FM-practice.

GBP 59.99
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The Routledge Companion to the Practice of Christian Theology

The Routledge Companion to the Practice of Christian Theology

This Companion introduces readers to the practice of Christian theology covering what theologians do why they do it and what steps readers can take in order to become theological practitioners themselves. The volume aims to capture the variety of practices involved in doing theology highlighting the virtues that guide them and the responsibilities that shape them. It also shows that the description of these practices virtues and responsibilities is itself theological: what Christian theologians do is shaped by the wider practices and beliefs of Christianity. Written by a team of leading theologians the Companion provides a unique resource for students and scholars of theology alike. | The Routledge Companion to the Practice of Christian Theology

GBP 44.99
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The Nonprofit Human Resource Management Handbook From Theory to Practice

The Nonprofit Human Resource Management Handbook From Theory to Practice

As an increasing number of individuals go to work in the nonprofit sector nonprofit managers need support on how best to build their human resource management capacity. They need to know what systems to examine what questions to ask and how to ensure they are managing people in a legal manner and as effectively as possible given their particular resource constraints. Important questions include: Do we have a clear philosophy one that aligns with our nonprofit mission and values and allows us to treat our employees as the professionals they are? How do we select develop and retain the best people who will produce high value high performance work and how do we do so with limited resources? How do we effectively manage our mix of volunteers and paid staff? What do we need to consider to ensure diverse people work together in a harmonious fashion? With all-new chapters written by the top scholars in the field of nonprofit HRM these are but a few of the many questions that are addressed in this timely volume. These scholars delve into their particular areas of expertise offering a comprehensive look at theories and trends; legal and ethical issues; how to build HRM from recruitment management labor relations to training and appraisal; as well as topics in diversity technology and paid versus volunteer workforce management. This essential handbook offers all core topic coverage as well as countless insider insights additional resource lists and tool sets for practical application. With chapters grounded in existing research but also connecting research to practice for those in the field The Nonprofit Human Resource Management Handbook will be required reading for a generation of scholars students and practitioners of nonprofit human resource management. | The Nonprofit Human Resource Management Handbook From Theory to Practice

GBP 69.99
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Introduction to Geomorphology

Introduction to Geomorphology

The study of landforms is becoming increasingly scientific. This book first published in 1971 attempts to do justice to the work done in the last few decades but strives to avoid a too uncritical acceptance of contemporary trends. The author first examines the fundamental characteristics and basic postulates of geomorphology. He then seeks to define the systematic stages through which the study of the landforms of a given area might proceed. Examples are drawn from a wide geographical range with emphasis on presenting examples of actual observations and measurements. The final section presents concise descriptions of simple and inexpensive methods of acquiring field data in landform study. | Introduction to Geomorphology

GBP 44.99
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How Do Families Cope With Chronic Illness?

How Do Families Cope With Chronic Illness?

Because chronic disorder is becoming an ordinary feature of family life and development understanding its impact has become critical. This volume and the conference proceedings it reports represents a major effort to examine the family's response to chronic physical or psychopathological illness in one or more of its members. Recent data are revising our notions of chronic illness. Evidence is mounting that chronic psychiatric disorders reflect in part abnormalities of brain structure and function. In this sense they are in part medical disorders. On the other hand a number of traditionally labeled medical disorders produce a broad range of psychological symptoms and are exquisitely sensitive to psychosocial influences. Families undergo a complex process of adaptation during which their response to stress and their fundamental beliefs about learning and parenting change. These beliefs endure and are difficult to alter. By examining the processes in a wide range of chronic conditions this volume helps to identify the common underlying processes of adaptation. The first three chapters concern the families' responses to disorders that are distinctly medical; the next three focus on families' responses to grey zone disorders or anomalies that appear early in life minor physical anomalies and communication handicaps; and one chapter focuses exclusively on schizophrenia. The last chapter reflects an effort to develop a model based on the experience of researchers with both psychiatric and medical illness. | How Do Families Cope With Chronic Illness?

GBP 46.99
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Music in the Human Experience An Introduction to Music Psychology

Music in the Human Experience An Introduction to Music Psychology

Music in the Human Experience: An Introduction to Music Psychology Second Edition is geared toward music students yet incorporates other disciplines to provide an explanation for why and how we make sense of music and respond to it—cognitively physically and emotionally. All human societies in every corner of the globe engage in music. Taken collectively these musical experiences are widely varied and hugely complex affairs. How did human beings come to be musical creatures? How and why do our bodies respond to music? Why do people have emotional responses to music? Music in the Human Experience seeks to understand and explain these phenomena at the core of what it means to be a human being. New to this edition: Expanded references and examples of non-Western musical styles Updated literature on philosophical and spiritual issues Brief sections on tuning systems and the acoustics of musical instruments A section on creativity and improvisation in the discussion of musical performance New studies in musical genetics Greatly increased usage of explanatory figures | Music in the Human Experience An Introduction to Music Psychology

GBP 52.99
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Introduction to Senior Transportation Enhancing Community Mobility and Transportation Services

Introduction to Senior Transportation Enhancing Community Mobility and Transportation Services

Introduction to Senior Transportation focuses on an issue that is a growing concern—the community mobility needs of older adults. Surpassing the coverage available in existing gerontology textbooks it enables the reader to understand and appreciate the challenges faced by older adults as they make the transition from driving to using transportation options (many of which were not designed to meet their particular needs). It considers the physical and cognitive limitations of older adult passengers the family of transportation services the challenges providers face in meeting the assistance and support needs of senior passengers and the transportation methods that do and do not currently meet the needs and wants of senior passengers. This textbook addresses the educational and professional development needs of faculty students and practitioners working in the fields of aging aging services and transportation. The book has been class-tested and features innovative practical learning tools that appeal to students and practitioners. It complements any introductory course in gerontology human development and aging or human factors and will enhance the curriculum of programs in the social behavioral sciences as well as traffic safety transit engineering and community planning. | Introduction to Senior Transportation Enhancing Community Mobility and Transportation Services

GBP 51.99
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Languages and Identities in a Transitional Japan From Internationalization to Globalization

Languages and Identities in a Transitional Japan From Internationalization to Globalization

This book explores the transition from the era of internationalization into the era of globalization of Japan by focusing on language and identity as its central themes. By taking an interdisciplinary approach covering education cultural studies linguistics and policy-making the chapters in this book raise certain questions of what constitutes contemporary Japanese culture Japanese identity and multilingualism and what they mean to local people including those who do not reside in Japan but are engaged with Japan in some way within the global community. Topics include the role of technology in the spread of Japanese language and culture hybrid language use in an urban context the Japanese language as a lingua franca in China and the identity construction of heritage Japanese language speakers in Australia. The authors do not limit themselves to examining only the Japanese language or the Japanese national/cultural identity but also explore multilingual practices and multiple/fluid identities in a transitional Japan. Overall the book responds to the basic need for better accounts of language and identity of Japan particularly in the context of increased migration and mobility. | Languages and Identities in a Transitional Japan From Internationalization to Globalization

GBP 44.99
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Positioning Theory and Strategic Communication A new approach to public relations research and practice

Positioning Theory and Strategic Communication A new approach to public relations research and practice

In public relations people talk about positioning an idea a persona a political ideal an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences while others fail? Whilst positioning is not something new in public relations this book is the first to explicate what it involves how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area moving the discussion away from the traditional communication plans of previous decades which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework providing readers with a tool to analyse the organizational implications of public relations decisions guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such will be vital reading for researchers and educators advanced communication and public relations students and for senior public relations practitioners. | Positioning Theory and Strategic Communication A new approach to public relations research and practice

GBP 44.99
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Doing Survey Research A Guide to Quantitative Methods

Doing Survey Research A Guide to Quantitative Methods

Each day we are faced with continuing claims made by media pundits politicians teachers and friends often quoting research. Consider also the numerous comments and posts on Internet blogs Twitter and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read to distinguish opinions from scientific facts and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations? Understanding the components that go into scientific research and learning how to do research make decisions about which statistics to use and analyze statistical findings are goals for everyone in today's research-oriented world. Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives. Doing Survey Research is intended for people who want to learn how to conduct quantitative studies for a project in an undergraduate course a graduate-level thesis or a survey that an employer may want completed. This brief practical textbook prepares beginners to conduct their own survey research and write up the results as well as read and interpret other people's research. It combines survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals reports distributed in the workplace and social scientific findings presented online in the media on a blog or in social media postings. Essential new updates to this edition include coverage of Big Data Meta-Analysis and A/B testing methodology—methods used by scholars as well as businesses like Netflix and Amazon. New to this Fourth Edition Each chapter and its exercises feature updated data and illustrations from current academic and popular articles relevant to today’s web-oriented students including studies focused on topics related to social media. Update web site http://doingsurveyresearch. wordpress. com/ New Coverage of Big Data (used by popular web sites like Amazon and Netflix) and the ethical issues which emerge not only about privacy but also how it relates to the methods discussed in this book about sampling probability and research design. New coverage of meta-data and the increasingly popular method in many professional and other settings. | Doing Survey Research A Guide to Quantitative Methods

GBP 66.99
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Using Open Scenes to Act Successfully on Stage and Screen

Using Open Scenes to Act Successfully on Stage and Screen

Using Open Scenes as a way in to scripted material this book establishes a foundational actor training methodology that can be applied to the performance of film or television acting commercials and theatrical realism. Unlike other methodologies this unique approach is devoid of casting considerations or imposed identity providing actors opportunities that do not rely on nor are restricted by age gender race ethnicity regional accent body type identity or other defining or delimiting aspects that come into play during the casting process. This allows the actor to focus on personal authenticity as they develop their skills. This book will appeal to undergraduate students acting teachers and the contemporary actor seeking a career in film television or other electronic media. Visit the companion website www. usingopenscenestoactsuccessful. godaddysites. com for additional Open Scenes and more. | Using Open Scenes to Act Successfully on Stage and Screen

GBP 48.99
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Language Culture and Society An Introduction to Linguistic Anthropology

Language Culture and Society An Introduction to Linguistic Anthropology

Why should we study language? How do the ways in which we communicate define our identities? And how is this all changing in the digital world? Since 1993 many have turned to Language Culture and Society for answers to questions like those above because of its comprehensive coverage of all critical aspects of linguistic anthropology. This seventh edition carries on the legacy while addressing some of the newer pressing and exciting challenges of the 21st century such as issues of language and power language ideology and linguistic diasporas. Chapters on gender race and class also examine how language helps create - and is created by - identity. New to this edition are enhanced and updated pedagogical features such as learning objectives updated resources for continued learning and the inclusion of a glossary. There is also an expanded discussion of communication online and of social media outlets and how that universe is changing how we interact. The discussion on race and ethnicity has also been expanded to include Latin- and Asian-American English vernacular. | Language Culture and Society An Introduction to Linguistic Anthropology

GBP 51.99
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Introduction to the Principalship Theory to Practice

Introduction to the Principalship Theory to Practice

The second edition of this textbook from respected author team Kaplan and Owings explores how principals can effectively build a culture around student achievement. Introduction to the Principalship a second edition closely aligned with NELP (2018) standards helps aspiring principals understand how to develop a vision for improvement make decisions and manage conflict build teachers’ capacity communicate monitor the organization’s performance and create a school climate of mutual respect. This important book provides readers with various leadership concepts to inform their practice as well as the cognitive and practical tools to evaluate and prioritize what leadership actions to take. Each chapter offers opportunities for readers to create personal meaning and explore new ways of doing leadership to advance a positive person-focused environment. Providing both the theoretical framework and skills for effective practice Introduction to the Principalship addresses the issues most urgent and relevant for educational leadership graduate students learning how to build a school culture that promotes every student’s success. Fully revised this second edition includes a new chapter on building your capacity for leadership expanded discussion of data-informed accountability equity considerations and crisis management and all chapters updated and revised throughout to reflect the latest developments in the field. Special Features: •Learning Objectives—chapter openers introduce the topic and initiate student thinking. •Reflections and Relevance—interactive exercises role plays class activities and assignments that can be used synchronously and asynchronously to deepen and extend student learning. •Key Takeaways—organized by learning objective these answer readers’ question What about this information is meaningful for me as an aspiring principal? •Suggested Readings—each chapter concludes with annotated suggested readings to extend and deepen discussion of key issues in chapter. •NELP Standards—each chapter is aligned to the latest school leadership licensure standards. •Companion Website—includes links to supplemental material additional readings video clips with related teaching and learning activities and PowerPoints for instructors. | Introduction to the Principalship Theory to Practice

GBP 64.99
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Anti-burnout How to Create a Psychologically Safe and High-performance Organisation

Anti-burnout How to Create a Psychologically Safe and High-performance Organisation

Burnout results in people feeling exhausted cynical detached and hopeless – even depressed and anxious. This book looks at burnout from an individual group and organisational perspective. It uses anecdotes from the author’s life; and examples from literature poetry and art to bring the subject to life. Based on the latest scientific thinking on burnout and evidence-based ideas this practical easy read book gives leaders the knowledge they need to create a psychologically healthy and high performance culture at work. After reading this book you will understand more about burnout than 90 per cent of the population. You will know what to do to prevent burnout in other people and in yourself. Anti-burnout is an academically rigorous book written in a friendly engaging conversational style. It contains lots of anecdotes examples from the arts and stories that illustrate and bring to life the practical advice on preventing burnout. Anti-burnout will answer these questions: What exactly is burnout? How does burnout affect individuals teams and organisations? What causes burnout? How can I understand and support people with burnout? How can I prevent myself from burning out? What are the obstacles to preventing burnout? How does remote working affect burnout? What can I do to create a workplace culture that prevents burnout? This book is helpful because it relates the scientific literature on burnout to real life. Anti-burnout looks at the individual factors in burnout including personality and mental health. It also looks at how the dynamics of teams and how work is organised relate to burnout. Finally the book investigates organisational culture leadership and burnout. This book is essential reading for leaders and managers who want to minimise burnout in people in their organisation. It will also be essential reading for anyone with an interest in mental well-being at work such as occupational health practitioners researchers and human resource professionals. | Anti-burnout How to Create a Psychologically Safe and High-performance Organisation

GBP 68.99
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How Do Institutions Steer Events? An Inquiry into the Limits and Possibilities of Rational Thought and Action

How Do Institutions Steer Events? An Inquiry into the Limits and Possibilities of Rational Thought and Action

Theories of explanation in the social sciences vacillate between holism and individualism. Wettersten contends that this has been a consequence of theories of rationality which assume that rationality requires coherent theories to be shown to be true. Rejecting these traditional assumptions about rationality Wettersten claims that the traditional explanations of rationality have placed unrealistic demands on both individuals and institutions. Analysing the theories of Weber and Popper Wettersten shows that Popper made considerable progress in the theory of rationality but ultimately stayed too close to the ideas of Hayek he explains how this dilemma leads to difficulties in economics anthropology sociology ethics and political theory and constructs an alternative theory that rationality is critical problem-solving in institutional contexts. Wettersten contends that 'the critical consideration of theories followed by their improvement' dispenses with the need for justification and sees rationality as a social phenomena with an institutional basis. The main social advantages this view offers is that the degree of rationality individuals achieve may be increased by institutional reform without moralizing and that we can explain how institutions steer events insofar as we understand how they determine the problems which individuals seek to solve. It is argued that the central moral advantage of this view is that rationality is shown to be Spinozistic in the sense that it is natural and furthers morality and peace of mind. | How Do Institutions Steer Events? An Inquiry into the Limits and Possibilities of Rational Thought and Action

GBP 48.99
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Church and Ministry Strategic Planning From Concept to Success

Church and Ministry Strategic Planning From Concept to Success

Spiritual management is required for spiritual organization and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired by the Scriptures (“Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it?”-Luke 14:28) and how it improves making decisions today which ultimately affect the ministry’s effectiveness tomorrow. Church and Ministry Strategic Planning covers all areas of this type of planning and can be read and reviewed quickly. Through the use of a model of the strategic planning process the authors show how to develop mission statements define strategic objectives develop strategy options and operating strategies appraise performance and monitor strategic planning. Readers are led step-by-step through these key areas of creating a strategic plan. Examples and worksheets at the end of each chapter enable pastors administrators and lay leaders to develop a strategic plan fitting to their specific ministry or church. The appendixes provide tools used in planning as well as a complete sample strategic plan for a large church. Put these concepts to immediate use in decisionmaking and pursue God’s purpose and vision for the church or ministry. If readers take the time and effort to study this book apply its format and prayerfully keep God in every step of the plan here is what the authors believe plan administrators can expect:1. A sense of enthusiasm in the church or ministry 2. A 5-year plan in writing to which everyone is committed 3. A sense of commitment by the entire church to its overall direction 4. Time for the leaders to do what they have been called to do 5. Clear job duties and responsibilities 6. Clear and evident improvement in the health and vitality of every member of the church staff 7. Measurable improvement in the personal lives of all those in responsible positions with time for vacations family and personal pursuits 8. The ability to measure very specifically the growth and contribution made by senior pastors or evangelists at the close of their careers 9. Guaranteed leadership of the church or ministry because a plan is in place-in writing-and is understood. Even more importantly a management team and philosophy will be in place to guide the church or ministry into its next era of growthExplore this Biblical perspective on planning and develop a strategic plan that is systematic and continuous and allows the church or ministry to assess its market position establish goals objectives priorities and strategies to be completed within specified time periods achieve greater staff and member commitment and teamwork aimed at meeting challenges and solving problems and muster its resources to meet these changes through anticipation. | Church and Ministry Strategic Planning From Concept to Success

GBP 46.99
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A Museum Studies Approach to Heritage

A Museum Studies Approach to Heritage

Heritage’s revival as a respected academic subject has in part resulted from an increased awareness and understanding of indigenous rights and non-Western philosophies and practices and a growing respect for the intangible. Heritage has thus far focused on management tourism and the traditionally ‘heritage-minded’ disciplines such as archaeology geography and social and cultural theory. Widening the scope of international heritage studies A Museum Studies Approach to Heritage explores heritage through new areas of knowledge including emotion and affect the politics of dissent migration and intercultural and participatory dimensions of heritage. Drawing on a range of disciplines and the best from established sources the book includes writing not typically recognised as 'heritage' but which nevertheless makes a valuable contribution to the debate about what heritage is what it can do and how it works and for whom. Including heritage perspectives from beyond the professional sphere the book serves as a reminder that heritage is not just an academic concern but a deeply felt and keenly valued public and private practice. This blending of traditional topics and emerging trends established theory and concepts from other disciplines offers readers international views of the past and future of this growing field. A Museum Studies Approach to Heritage offers a wider more current and more inclusive overview of issues and practices in heritage and its intersection with museums. As such the book will be essential reading for postgraduate students of heritage and museum studies. It will also be of great interest to academics practitioners and anyone else who is interested in how we conceptualise and use the past.

GBP 43.99
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An Introduction to Applied Behavioral Neuroscience Biological Psychology in Everyday Life

An Introduction to Applied Behavioral Neuroscience Biological Psychology in Everyday Life

An Introduction to Applied Behavioral Neuroscience explores the connection between neuroscience and multiple domains including psychological disorders forensics education consumer behavior economics leadership health and robotics and artificial intelligence. The book ensures students have a solid foundation in the history of behavioral neuroscience; its applicability to other facets of science and policy and a good understanding of major methodologies and their limitations to aiding critical thinking skills. Written in a student-friendly style it provides a highly accessible introduction to the major structural and functional features of the human nervous system. It then discusses applications across a variety of areas in society including how behavioral neuroscience is used by the legal system in educational practice advertising economics leadership the development of and recovery from health challenges and in robotics. Each of the application-specific chapters present the problems that neuroscience is being asked to address the methods being used and the challenges and successes experienced by scholars and practitioners in each domain. It is a must-read for all advanced undergraduate and postgraduate students in biological psychology neuroscience and clinical psychology who want to know what neuroscience can really do to address real-world problems. | An Introduction to Applied Behavioral Neuroscience Biological Psychology in Everyday Life

GBP 56.99
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Introduction to Air Transport Economics From Theory to Applications

Introduction to Air Transport Economics From Theory to Applications

Introduction to Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their theoretical economic underpinnings. Its integrative approach offers a fresh point of view that will find favor with many students of aviation. This third edition has been extensively updated throughout. It features new material that stresses the dynamic aspects of demand and supply and the ongoing competitive aspects of the marketplace. It now features an introductory chapter and specific examples to more directly relate management decisions to the economic theory. Also in addition to an expanded coverage of revenue management and pricing decisions the third edition includes case studies that give real-world examples to reflect actual industry practice as well as a discussion of the more up-to-date computer applications that make the new techniques so effective. This book offers a self-contained theory and applications-oriented text for any individual intent on entering the aviation industry as a practicing professional in the management area. It will be of greatest relevance to undergraduate and graduate students interested in obtaining a more complete understanding of the economics of the aviation industry. It will also appeal to many professionals who seek an accessible and practical explanation of the underlying economic forces that shape the industry. | Introduction to Air Transport Economics From Theory to Applications

GBP 59.99
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From Networks to Netflix A Guide to Changing Channels

From Networks to Netflix A Guide to Changing Channels

Now in a second edition this textbook surveys the channels platforms and programming through which television distribution operates with a diverse selection of contributors providing thorough explorations of global media industries in flux. Even as legacy media industries experience significant disruption in the face of streaming and online delivery the power of the television channel persists. Far from disappearing television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast cable and streaming services across a host of different devices. From Networks to Netflix guides students instructors and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+ HBO Max Crunchyroll Hotstar and more increasing attention to TV services across the world. An ideal resource for students and scholars of media criticism media theory and media industries this book continues to offer a concrete tangible way to grasp the foundations of television—and television studies—even as they continue to be rewritten. | From Networks to Netflix A Guide to Changing Channels

GBP 44.99
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Strategic Airline Retailing and Solutions From Offers to Fulfillment to Loyalty

Strategic Airline Retailing and Solutions From Offers to Fulfillment to Loyalty

While airlines have been looking into the next generation of retailing practices for several years developments since the beginning of 2020 have accelerated the need to take retailing to a new paradigm. A singular focus now is the ever-changing demands of the current and next generation of customers and employees and managing their values. Examples of customer needs include a mobile-first approach rich content augmented and personalized end-to-end services with seamless consistent and contextualized experiences. While these concepts of retailing are not new the challenge has been in bringing them to reality due to (a) the constraints of legacy systems and processes while transitioning to next-generation retailing systems (b) the inaccessibility of real-time data coming from a wide variety of sources such as online shopping social media and operations (c) the inability to monitor real-time behavior of customers and employees (d) the lack of effective collaboration and cooperation within the travel ecosystem and (e) the increasing lack of trust on the part of customers. This book provides a framework and technologies to convert retailing concepts—from shopping to fulfillment—into reality by (a) renovating an airline’s core and ancillary products (b) progressing faster on digital and organizational transformation journeys to make better data-based decisions about retailing (c) getting better at managing customer value by knowing who the customers are (d) empowering supporting and listening to employees to meet their expectations (e) asking the right questions to solve complex retailing problems relating to customers competitors and stakeholders and (f) questioning common-held beliefs about the airline business. This book is indispensable for all airline executives and senior managers as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports. | Strategic Airline Retailing and Solutions From Offers to Fulfillment to Loyalty

GBP 48.99
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Married to Melanesia

Married to Melanesia

‘We were married after three years at opposite ends of the world…. We then too rapidly for comfort made off in a snowstorm for the South Seas…. All this we imprudently did in our late forties. ’ Thus Muriel Jones introduces her account originally published in 1974 of how she came to start her married life in the Solomon Islands ‘whose impact was traumatic perhaps just because we were not in our first youth or innocent of other tropical experience’. ‘St Peter’s College was the only thing at Siota’; there was no store and the only post office on the island ‘was so difficult of access that I never visited it … we ourselves did most of the postal business – quite informally – at our end of the island’. It is not surprising that even high-ranking visitors tended to arrive looking like ship-wrecked sailors. ‘If one was ill enough to see a doctor one was on the whole too ill to be subjected to several hours of sun or rain in an open boat and a probable night en route. ’ There is too the account of the old lady whose family on her death wanted to bury her in a coffin instead of the customary mat. ‘Poor old lady; at the end of all these exertions the coffin with her in it stood in the church for the funeral uneasily supported on two rickety small tables from our sitting room mutely exhorting us to STOW AWAY FROM BOILERS. ’ Muriel Jones tells the unusual story of her five Melanesian years of the impact of Christianity on a pagan people of her husband’s college and its move to another island of the students the islands and their animals and exotic vegetation of the islanders (nine-tenths of whom live in communities ranging from twenty to two hundred people) and of their changing way of life. Her story takes one about as far as it is possible to go from an urban civilisation and in telling it she reveals the resources of her own character. | Married to Melanesia

GBP 85.00
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Psychology of Eating From Biology to Culture to Policy

Psychology of Eating From Biology to Culture to Policy

The Psychology of Eating is the essential multi-disciplinary introduction to the psychology of eating looking at the biological genetic developmental and social determinants of how humans find and assimilate food. Thoroughly revised and updated the new edition brings multi-faceted expertise to the topic of normal and dysfunctional food intake juxtaposing normal eating eating in environments of food scarcity and the phenomenon of abnormal eating prevalent in many modern-day developed societies. Eating disorders are not a focus but also emerge from this approach. Key features include: A new expanded section considering the roles of business and government in creating and potentially solving the issue of abnormal eating Learning objectives talking points and end-of-chapter glossaries Chapter-by-chapter self-assessment questions. With questions of food production food choice and environmental sustainability becoming more critical in an increasingly populated world this is crucial reading for undergraduate courses in Psychology and other disciplines with a holistic and critical thinking approach to the psychology of food intake. | Psychology of Eating From Biology to Culture to Policy

GBP 46.99
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Companion to Environmental Studies

Companion to Environmental Studies

Companion to Environmental Studies presents a comprehensive and interdisciplinary overview of the key issues debates concepts approaches and questions that together define environmental studies today. The intellectually wide-ranging volume covers approaches in environmental science all the way through to humanistic and post-natural perspectives on the biophysical world. Though many academic disciplines have incorporated studying the environment as part of their curriculum only in recent years has it become central to the social sciences and humanities rather than mainly the geosciences. ‘The environment’ is now a keyword in everything from fisheries science to international relations to philosophical ethics to cultural studies. The Companion brings these subject areas and their distinctive perspectives and contributions together in one accessible volume. Over 150 short chapters written by leading international experts provide concise authoritative and easy-to-use summaries of all the major and emerging topics dominating the field while the seven part introductions situate and provide context for section entries. A gateway to deeper understanding is provided via further reading and links to online resources. Companion to Environmental Studies offers an essential one-stop reference to university students academics policy makers and others keenly interested in ‘the environmental question’ the answer to which will define the coming century.

GBP 51.99
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