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Qualitative Research Methods in English Medium Instruction for Emerging Researchers Theory and Case Studies of Contemporary Research

Qualitative Research Methods in English Medium Instruction for Emerging Researchers Theory and Case Studies of Contemporary Research

This timely book will guide researchers on how to apply qualitative research methods to explore English-medium instruction (EMI) issues such as classroom interactions teachers’ and students’ perceptions on language and pedagogical challenges and stakeholders’ views on the implementation of EMI. Each chapter focuses on a specific type of qualitative research methodology beginning with an overview of the research and the method used before presenting a unique case study. Chapters will also identify the process that EMI researchers went through to conduct their research the key dilemmas they faced and focus particularly on the methodological issues they encountered. By exploring these issues and providing up-to-date insights in contexts across the globe this book informs theory or the lack thereof underlying research into the phenomenon of EMI. This text will be indispensable for researchers who want to learn and acquire skills in conducting qualitative research in EMI as well as undergraduate and postgraduate students reading in the fields of applied linguistics and language education. | Qualitative Research Methods in English Medium Instruction for Emerging Researchers Theory and Case Studies of Contemporary Research

GBP 48.99
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Digital Transactions in Asia Economic Informational and Social Exchanges

Digital Transactions in Asia Economic Informational and Social Exchanges

This book presents a comprehensive overview of transactional forms of the digital across the Asian region by addressing the platforms and infrastructures that shape the digital experience. Contributors argue that each and every encounter mediated by the digital carries with it a functional exchange but at the same time each transaction also implies an exchange based on social relationships for the digital age. In capturing the digital revolution through case studies of economic informational and social exchanges from across the larger Asian region the book offers a richly contextualized and comparative account of the pervasive nature of the digital as both a medium for action and a medium of record. | Digital Transactions in Asia Economic Informational and Social Exchanges

GBP 44.99
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Design for Motion Fundamentals and Techniques of Motion Design

Design for Motion Fundamentals and Techniques of Motion Design

Combining art and design principles with creative storytelling and professional savvy this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients. In this updated second edition of Design for Motion author Austin Shaw explores the principles of motion design teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames design boards and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises allowing you to put the techniques covered into immediate practical context. Industry leaders pioneers and rising stars contribute their professional perspectives share personal stories and provide visual examples of their work. This second edition also includes updates on the following: Illustration techniques Typography Compositing Visual storytelling Incorporating 3D elements Social/mobile-first design Portfolio and concept development How to develop a distinct personal design style and much more Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www. routledge. com/cw/shaw) features video tutorials a student showcase and more. | Design for Motion Fundamentals and Techniques of Motion Design

GBP 44.99
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Treatment programmes for high risk offenders

Treatment programmes for high risk offenders

High risk offenders can have a disproportionate impact on their communities because despite all manner of sentencing options they continue to commit a wide range of crimes both minor and serious. It is tempting to throw the book at them sometimes even to throw away the key. However anything that helps offenders to change their propensity for re-offending can really make a difference. Over the last 30 years scientific research has guided the provision of treatment rehabilitation and reintegration services that lead to reductions in re-offending. Much of what we know however comes from work with medium-risk offenders. Although this work is important and valuable there is a lower level of complexity to working with medium-risk offenders than most high-risk offenders require. This book recognizes the need to research and develop different approaches to rehabilitating high-risk offenders. Each of the contributions takes a different approach with a different group of offenders in a different setting. Cumulatively the chapters provide encouragement for those working with high risk offenders along with a wide range of ideas about how to develop better services. This book was originally published as a special issue of Psychology Crime & Law. | Treatment programmes for high risk offenders

GBP 46.99
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The Lively Audience A Study of Children Around the TV Set

The Lively Audience A Study of Children Around the TV Set

The Lively Audience (1986) studies television from the children’s own point of view. Contrary to most prevailing opinion it contends that television has much to teach children and that their relationship with the medium is not one of passive dependency after all. Research shows that what children gain from television depends very much on the child’s age and social experience and that children ‘see’ television differently from adults. This book examines this issue and gives us a different understanding of the child audience and the impact of their television viewing. | The Lively Audience A Study of Children Around the TV Set

GBP 85.00
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Virtual Reality Filmmaking Techniques & Best Practices for VR Filmmakers

Virtual Reality Filmmaking Techniques & Best Practices for VR Filmmakers

Virtual Reality Filmmaking presents a comprehensive guide to the use of virtual reality in filmmaking including narrative documentary live event production and more. Written by Celine Tricart a filmmaker and an expert in new technologies the book provides a hands-on guide to creative filmmaking in this exciting new medium and includes coverage on how to make a film in VR from start to finish. Topics covered include: The history of VR; VR cameras; Game engines and interactive VR; The foundations of VR storytelling; Techniques for shooting in live action VR; VR postproduction and visual effects; VR distribution; Interviews with experts in the field including the Emmy-winning studios Felix & Paul and Oculus Story Studio Wevr Viacom Fox Sports Sundance’s New Frontier and more. | Virtual Reality Filmmaking Techniques & Best Practices for VR Filmmakers

GBP 46.99
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The Future Opportunities and Challenges of Business in Digital Era 4.0 Proceedings of the 2nd International Conference on Economics Busines

The Future Opportunities and Challenges of Business in Digital Era 4.0 Proceedings of the 2nd International Conference on Economics Busines

One of the main challenges faced by all entrepreneurs is the need to growth. Growth is part of all organizations it implies continuous growth of sales purchases number of employees profit and thus the growth of the enterprise. Most innovations that are part of the organizations are derived from the internal organization. Industrial Revolution 4. 0 provides both opportunities and challenges to all entrepreneurs to grow their business. The rapid development of technology and all digital aspects create opportunities of innovation in organizations. These proceedings provide details beyond what is possible to be included in an oral presentation and constitute a concise but timely medium for the dissemination of recent research results. It will be invaluable to professionals and academics in the field of business entrepreneurship and economics to get an understanding of recent research developments. | The Future Opportunities and Challenges of Business in Digital Era 4. 0 Proceedings of the 2nd International Conference on Economics Busines

GBP 56.99
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The Craft of Criticism Critical Media Studies in Practice

The Craft of Criticism Critical Media Studies in Practice

With contributions from 30 leading media scholars this collection provides a comprehensive overview of the main methodologies of critical media studies. Chapters address various methods of textual analysis as well as reception studies policy production studies and contextual multi-method approaches like intertextuality and cultural geography. Film and television are at the heart of the collection which also addresses emergent technologies and new research tools in such areas as software studies gaming and digital humanities. Each chapter includes an intellectual history of a particular method or approach a discussion of why and how it was used to study a particular medium or media relevant examples of influential work in the area and an in-depth review of a case study drawn from the author's own research. Together the chapters in this collection give media critics a complete toolbox of essential critical media studies methodologies. | The Craft of Criticism Critical Media Studies in Practice

GBP 46.99
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SME's and European Integration Internationalisation Strategies

SME's and European Integration Internationalisation Strategies

In easily accessible language this book analyses the impact of Economic and Monetary Union on Small and Medium sized enterprises (SMEs) in Europe. This overarching and widely researched study explains in a jargon-free manner the mechanisms of EMU and it's likely effect on SMEs. The book then goes on to explain and examine the results of seven case studies in Germany and France. Answers to many questions that have arisen over the years regarding SMEs and European integration can be found in the pages of this study. In a remarkably well-written and researched book Birgit Hegge has succeeded in bringing together two interesting areas of research in an original and insightful manner. This book will be incredibly useful as a background reference for international economics and business students at an advanced level. The evidence and conclusions of this book will also no doubt make extremely interesting reading for European Policy makers along with those involved in European business. | SME's and European Integration Internationalisation Strategies

GBP 46.99
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Franchising Strategies The Entrepreneur’s Guide to Success

Franchising Strategies The Entrepreneur’s Guide to Success

A comprehensive and accessible companion to a proven business model this book shows how to franchise an existing business supported by case studies data and research reports on the franchise industry. For small to medium sized businesses franchising can lead to successful and profitable growth and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model including its history economic impact and regulations Critical factors that significantly influence franchising success enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies such as different franchise structures regional development plans and future trends With its clear focus and practical orientation this book will be a valuable resource for entrepreneurs as well as undergraduate and postgraduate students interested in acquiring the knowledge skills and abilities to succeed in franchising. | Franchising Strategies The Entrepreneur’s Guide to Success

GBP 56.99
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Digital Media Foundations An Introduction for Artists and Designers

Digital Media Foundations An Introduction for Artists and Designers

This book is a creative and practical introduction to the field of digital media for future designers artists and media professionals. It addresses the evolution of the field its connections with traditional media up-to-date developments and possibilities for future directions. Logically organized and thoughtfully illustrated it provides a welcoming guide to this emerging discipline. Describing each medium in detail chapters trace their history evolution and potential applications. The book also explains important relevant technologies—such as digitizing tablets cloud storage and 3-D printers—as well as new and emerging media like augmented and virtual reality. With a focus on concepts and creative possibilities the text’s software-neutral exercises provide hands-on experiences with each of the media. The book also examines legal ethical and technical issues in digital media explores career possibilities and features profiles of pioneers and digital media professionals. Digital Media Foundations is an ideal resource for students new professionals and instructors involved in fields of graphic and visual arts design and the history of art and design. | Digital Media Foundations An Introduction for Artists and Designers

GBP 48.99
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Innovation and Global Competitiveness Case of India's Manufacturing Sector

Innovation and Global Competitiveness Case of India's Manufacturing Sector

In the post-liberalization period India has slowly but steadily tried to foster innovation to improve competitive efficiency of Indian manufacturing and thus boost global competitiveness of the industrial sector. Foreign direct investment was looked upon as a major source of technology paradigm shift; in recent times industrial firms have been investing overseas even in countries to which they used to export based on their technological capabilities. Firms in Indian manufacturing industries have also attempted to bring about technological upgrades through imports of design and drawings (disembodied technology) against lump sum royalty and technical knowhow fees and imports of capital machinery (embodied technology) where the technology is embodied in the capital good itself. This volume comprises empirical contributions on this emerging phenomenon on a range of issues including the role of R&D; mergers acquisitions and technological efforts; technological determinants of competitive advantages; the role of small and medium enterprises and regional patterns; technological efforts and global operations; and the role of industrial clusters in promoting innovation and competitiveness. This book was originally published as a special issue of Innovation and Development. | Innovation and Global Competitiveness Case of India's Manufacturing Sector

GBP 46.99
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The New Tenement Residences in the Inner City Since 1970

The New Tenement Residences in the Inner City Since 1970

This book examines new tenements—dense medium-rise multi-storey residences that have been the backbone of European inner-city regeneration since the 1970s and came with a new positive view on urban living. Focusing principally on Berlin Copenhagen Glasgow Rotterdam and Vienna it relates architectural design to an evolving intellectual framework that mixed anti-modernist criticism with nostalgic images and strategic goals and absorbed ideas about the city as a generator of creativity locale of democratic debate and object of personal identification. This book analyses new tenements in the context of the post-functionalist city and its mixed-use neighbourhoods redeveloped industrial sites and regenerated waterfronts. It demonstrates that these buildings are both generators and outcome of an urban environment characterised by information exchange rather than industrial production individual expression rather than mass culture visible history rather than comprehensive renewal and conspicuous difference rather than egalitarianism. It also shows that new tenements evolved under a welfare state that all over Europe has come under pressure but still to a certain degree balances and controls heterogeneity and economic disparities. | The New Tenement Residences in the Inner City Since 1970

GBP 48.99
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The Routledge Companion to English Studies

The Routledge Companion to English Studies

English is now a global phenomenon no longer defined by fixed territorial cultural and social functions. The Routledge Companion to English Studies provides an authoritative overview of the subject area. Taking into account the changing conceptualisations of English this companion considers both historical trajectories and contemporary perspectives while also showcasing the state-of-the-art contributions made by the established scholars of the field. The Routledge Companion to English Studies: provides a set of broad perspectives on English as a subject of study and research; highlights the importance of the link between English and other languages within the concepts of multilingualism and polylingualism; investigates the use of language in communication through the medium of digital technology covering key issues such as digital literacies multimodal literacies and games and broadcast language; explores the role of English in education taking account of social ethnographic and global perspectives on pedagogical issues. This collection of 34 newly commissioned articles provides a comprehensive and up-to-date picture of the dynamic and diverse field of English studies and will be an invaluable text for advanced students and researchers in this area.

GBP 48.99
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Making Media Foundations of Sound and Image Production

Making Media Foundations of Sound and Image Production

Taking essential media production processes this book deconstructs them into the most basic components. Students will learn the concepts of media production – frame sound light time motion and sequencing – and be able to apply them to any medium they choose from film and television to fine art and online applications. They will also become well-grounded in the digital work environment and the tools required to produce media in today’s digital environment. The primacy of content and the importance of an ethical approach to media making are also emphasized. This new fifth edition is fully updated throughout featuring updates on technology and processes. Included is new information on shooting with a cell phone developments in mirrorless cameras color grading tips for recording good audio intimacy training and much more. Fully illustrated this book includes sidebar discussions of pertinent issues throughout. There is a companion website with interactive exercises for each chapter allowing students to explore the process of media production. This book is ideal for media students on courses including media production film production audio production and photography. | Making Media Foundations of Sound and Image Production

GBP 51.99
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Empowering the Connected Physician in the E-Patient Era How Physician’s Empowerment On Digital Health Tools Can Improve Patient Empowerment

Empowering the Connected Physician in the E-Patient Era How Physician’s Empowerment On Digital Health Tools Can Improve Patient Empowerment

The constantly evolving digital world must be used in the practice of medicine to improve the care of patients. However the only way to do so effectively is via evidence-based meaningful and strategic use. Empowering the Connected Physician in the E-Patient Era provides practical guidance in this mission and is thus essential reading for all health stakeholders looking into approaching this. Drawing on the author’s research and consulting practice as well as on the practical experience of managers in medium-large organizations worldwide the book will provide a proven framework to improve the development and implementation of physicians’ empowering digital programs in these organizations a step-by-step guide for how companies can develop and implement programs aiming at empowering physicians while empowering patients. It is an engaging how-to/how-not-to book which will include tips advice and critical reviews that every stakeholder must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices. This book will help healthcare organizations chart a course within this new territory and thereby improve their ability to engage with empowered patients. | Empowering the Connected Physician in the E-Patient Era How Physician’s Empowerment On Digital Health Tools Can Improve Patient Empowerment

GBP 51.99
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Developmental Macroeconomics New Developmentalism as a Growth Strategy

Developmental Macroeconomics New Developmentalism as a Growth Strategy

Developmental Macroeconomics: Access to Demand the Exchange Rate and Growth offers a new approach to development economics and macroeconomics. It is a Keynesian-structuralist approach to economics applied to middle income countries that emphasizes the strategic role of demand in creating investment opportunities that are essential to economic development. It also explores crucial links between short-term full employment and financial stability with medium term growth. While this book emphasizes the central role played by the exchange rate it does not ignore other macroeconomic prices (the interest rate the inflation rate and the profit rate). It develops a group of concepts and models and blends them together in the model of the tendency to the cyclical overvaluation of the exchange rate in developing countries. According to this model the exchange rate tends to be chronically overvalued. In so far that this is true the exchange rate ceases to be just a short-term problem to be treated by macroeconomics and becomes central to development economics and should be crucially oriented to manage the exchange rate and keep it competitive at the industrial equilibrium level. The book closes with the presentation of new developmentalism – a national development strategy based on the system of models previously discussed that is both an alternative to old national-developmentalism and to liberal orthodoxy or the Washington consensus. | Developmental Macroeconomics New Developmentalism as a Growth Strategy

GBP 44.99
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Exercise Management for Referred Medical Conditions

Exercise Management for Referred Medical Conditions

Exercise referral describes the process of consultation planning and instructing physical activity programmes and applying appropriate behaviour change strategies for clients presenting a range of low- to medium-risk medical conditions. Exercise Management for Referred Medical Conditions is the first book to integrate exercise prescription with the development of healthy behaviours and the promotion of physical activity and well-being and provides students with an evidence-based applied guide to becoming effective exercise referral practitioners. The book draws upon the latest research and recommends best practices for creating referral pathways providing exercise programmes and engaging clients in health lifestyles. Covering the pathology medical management role of exercise and recommendations for programming in each case it discusses a range of conditions including: Obesity and type I and II diabetes Hypertension and dyslipidaemia Asthma Low back pain osteoarthritis and joint replacement rheumatoid arthritis and osteoporosis Depression anxiety and stress disorders Consistently organised and laden with pedagogical features including learning objectives key terms case studies future developments and chapter summaries no other book offers such a clear holistic model for exercise referral. This is a vital resource for any student undertaking vocational courses in exercise referral and an important reference for exercise scientists physical therapists fitness professionals or local policy-makers interested in the use of physical activity in healthcare.

GBP 44.99
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Directing the Documentary

Directing the Documentary

Directing the Documentary is the definitive book on the documentary form that will allow you to master the craft of documentary filmmaking. Focusing on the hands-on work needed to make your concept a reality it covers the documentary filmmaking process from top to bottom providing in-depth lessons on every aspect of preproduction production and postproduction. The book includes dozens of projects practical exercises and thought-provoking questions and offers best practices for researching and honing your documentary idea developing a crew guiding your team and much more. This fully revised and updated 7th edition also includes brand new content on the rise of the documentary series the impact of video on-demand and content aggregators updated information on prosumer and professional video (including 4K+) coverage of new audio & lighting solutions and trends in post-production coverage of the immersive documentary and provides practical sets of solutions for low medium and high budget documentary film productions throughout. The companion website has also been fully updated to a variety of new projects and forms. By combining expert advice on the storytelling process the technical aspects of filmmaking and commentary on the philosophical underpinnings of the art this book provides the practical and holistic understanding you need to become a highly regarded original and ethical contributor to the genre. Ideal for both aspiring and established documentary filmmakers this book has it all.

GBP 56.99
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Global Marketing Strategy Practice and Cases

Global Marketing Strategy Practice and Cases

Global Marketing 3rd edition provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises as well as multinational corporations where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media innovation and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability ethics and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions as well as additional exercises and examples for in-class use. | Global Marketing Strategy Practice and Cases

GBP 66.99
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Emerging Trends in Psychology Law Communication Studies Culture Religion and Literature in the Global Digital Revolution Proceedings of

Emerging Trends in Psychology Law Communication Studies Culture Religion and Literature in the Global Digital Revolution Proceedings of

The Fourth Industrial Revolution has the potential to raise global income levels and improve the quality of life for populations around the world. Technology development of AI self-driving big data the Internet of things and many digital revolutions have changed how people interact with each other. Therefore developing a comprehensive and globally shared view of how technology is affecting our lives and reshaping our social cultural and human environments is essential. There has never been a time of more significant promise or one of greater potential peril. Today’s decision-makers however are too often trapped in traditional linear thinking or too absorbed by the multiple crises demanding their attention to think strategically about the forces of disruption and innovation shaping our future. The main goal of the conference was to provide an outlet for papers discussing the importance and impact of industrial revolution 4. 0 to influence social aspect in human life. The proceedings consist of papers covering issues on psychology law communication studies culture religion and literature. The proceedings will provide the latest research and constitute a concise but timely medium for the dissemination. The Proceedings of the 1st International Conference on Social Sciences Series (SOSCIS 2019) will be invaluable to professionals and academics in psychology law communication studies culture religion and literature. | Emerging Trends in Psychology Law Communication Studies Culture Religion and Literature in the Global Digital Revolution Proceedings of

GBP 44.99
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Photography A 21st Century Practice

Photography A 21st Century Practice

Finally here is a photography textbook authored in the 21st century for 21st century audiences. Photography: A 21st Century Practice speaks to the contemporary student who has come of age in the era of digital photography and social media where every day we collectively take more than a billion photographs. How do aspiring photographers set themselves apart from the smartphone-toting masses? How can an emerging photographic artist push the medium to new ground? The answers provided here are innovative inclusive and boundary shattering thanks to the authors’ framework of the 4Cs: Craft Composition Content and Concept. Each is explored in depth and packaged into a toolbox the photographic student can immediately put into practice. With a firm base in digital imaging the authors also shed new light on chemical-based photographic processes and address the ways in which new technology is rapidly expanding photographic possibilities. In addition Photography: A 21st Century Practice features: • 12 case studies from professional practice featuring established photographic artists and showcasing the techniques concepts modes of presentation and other professional concerns that shape their work. • Over 40 student assignments that transform theory into hands-on experience. • 800 full-color images and 200 illustrations including photographs by some of the world’s best-known and most exciting emerging photographic artists and illustrations that make even complex processes and ideas simple to understand. • More than 50 guided inquiries into the nature of photographic art to jump start critical thinking and group discussions. | Photography A 21st Century Practice

GBP 64.99
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British Rock Modernism 1967-1977 The Story of Music Hall in Rock

British Rock Modernism 1967-1977 The Story of Music Hall in Rock

British Rock Modernism 1967-1977 explains how the definitive British rock performers of this epoch aimed not at the youthful rebellion for which they are legendary but at a highly self-conscious project of commenting on the business in which they were engaged. They did so by ironically appropriating the traditional forms of Victorian music hall. Faulk focuses on the mid to late 1960s when British rock bands who had already achieved commercial prominence began to aspire to aesthetic distinction. The book discusses recordings such as the Beatles' Magical Mystery Tour album the Kinks' The Village Green Preservation Society and the Sex Pistols' Never Mind the Bollocks Here's the Sex Pistols and television films such as the Beatles' Magical Mystery Tour and the Rolling Stones' Rock and Roll Circus that defined rock's early high art moment. Faulk argues that these 'texts' disclose the primary strategies by which British rock groups mostly comprised of young working and lower middle-class men made their bid for aesthetic merit by sampling music hall sounds. The result was a symbolically charged form whose main purpose was to unsettle the hierarchy that set traditional popular culture above the new medium. Rock groups engaged with the music of the past in order both to demonstrate the comparative vitality of the new form and signify rock's new art status compared to earlier British pop music. The book historicizes punk rock as a later development of earlier British rock rather than a rupture. Unlike earlier groups the Sex Pistols did not appropriate music hall form in an ironic way but the band and their manager Malcolm McLaren were obsessed with the meaning of the past for the present in a distinctly modernist fashion. | British Rock Modernism 1967-1977 The Story of Music Hall in Rock

GBP 48.99
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Cross-cultural Communication Perspectives in Theory and Practice

Cross-cultural Communication Perspectives in Theory and Practice

Cross-Cultural Communication is a collection of essays that examines how practitioners can improve the acceptance of their documentation when communicating to cultures other than their own. The essays begin by examining the cross-cultural issues relating to quality in documentation. From there the essays look at examples of common documents analysing them from several perspectives. Specifically the author uses communication theories (such as Bernstein's Elaborated and Restricted Code theory and Marwell and Schmidt's Compliance-Gaining theory) to show how documents used by readers who are not native speakers of English can be written and organized to increase their effectiveness. The principal assumption about how practitioners create their documents is that while large organizations can afford to write translate and then localize small- to medium-size organizations produce many documents that are used directly by people in other cultures-often without translating and localizing. The advantage the writer gains from these essays is in understanding the strategies and knowing the kinds of strategies to apply in specific situations. In addition the essays can serve as a valuable resource for students and teachers alike as they determine ways to understand how cross-cultural communication is different and why it makes a difference. Not only do students need to be aware of the various strategies they may apply when creating documents for cross-cultural settings they also need to see how research can apply theories from different areas-in the case of these essays communication and rhetorical theories. Another value of the essays is to show the students the role standards play in cross-cultural communication; standards are written by committees that follow style rules developed by the International Standardization Organization in Geneva. Thus both students and practitioners can find valuable cross-cultural communication advice in these essays. | Cross-cultural Communication Perspectives in Theory and Practice

GBP 51.99
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