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How To Do Primary Care Research

The High Cost of Low Morale...and what to do about it

Graphic Design Learn It Do It

Graphic Design Learn It Do It

Graphic Design: Learn It Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences those interested in the what why and how of graphic design. The what is effective graphic design a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory typography and page layout. Focus on the why of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The how of design addresses the stages of production and use of Adobe Photoshop CC Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade’s worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications Photoshop CC Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book’s companion website Discussion questions and activities included at the end of chapters to expand the presented topics | Graphic Design Learn It Do It

GBP 49.99
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The Shortcut Why Intelligent Machines Do Not Think Like Us

The Shortcut Why Intelligent Machines Do Not Think Like Us

An influential scientist in the field of artificial intelligence (AI) explains its fundamental concepts and how it is changing culture and society. A particular form of AI is now embedded in our tech our infrastructure and our lives. How did it get there? Where and why should we be concerned? And what should we do now? The Shortcut: Why Intelligent Machines Do Not Think Like Us provides an accessible yet probing exposure of AI in its prevalent form today proposing a new narrative to connect and make sense of events that have happened in the recent tumultuous past and enabling us to think soberly about the road ahead. This book is divided into ten carefully crafted and easily digestible chapters. Each chapter grapples with an important question for AI. Ranging from the scientific concepts that underpin the technology to wider implications for society it develops a unified description using tools from different disciplines and avoiding unnecessary abstractions or words that end with -ism. The book uses real examples wherever possible introducing the reader to the people who have created some of these technologies and to ideas shaping modern society that originate from the technical side of AI. It contains important practical advice about how we should approach AI in the future without promoting exaggerated hypes or fears. Entertaining and disturbing but always thoughtful The Shortcut confronts the hidden logic of AI while preserving a space for human dignity. It is essential reading for anyone with an interest in AI the history of technology and the history of ideas. General readers will come away much more informed about how AI really works today and what we should do next. | The Shortcut Why Intelligent Machines Do Not Think Like Us

GBP 22.99
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ISO 9001 2015 - A Complete Guide to Quality Management Systems

Physiology of Marine Mammals Adaptations to the Ocean

Physiology of Marine Mammals Adaptations to the Ocean

Suppose you were designing a marine mammal. What would they need to live in the ocean? How would you keep them warm? What design features would allow them to dive for very long periods to extreme depths? Do they need water to drink? How would they minimize the cost of swimming and how would they find their prey in the deep and dark? These questions and more are examined in detail throughout Marine Mammal Physiology which explores how marine mammals live in the sea from a physiological point of view. This undergraduate textbook considers the essential aspects of what makes a marine mammal different from terrestrial mammals beyond just their environment. It focuses on the physiological and biochemical traits that have allowed this group of mammals to effectively exploit the marine environment that is so hostile to humans. The content of this book is organised around common student questions taking the undergraduate's point of view as the starting point. Each chapter provides a set of PowerPoint slides for instructors to use in teaching and students to use as study guides. New Study Questions and Critical Thinking Points conclude each chapter which are each motivated by a Driving Question such as How do mammals stay warm in a cold ocean? or How do mammals survive the crushing pressures of the deep sea? Full-colour images and comprehensive accessible content make this the definitive textbook for marine mammal physiology. | Physiology of Marine Mammals Adaptations to the Ocean

GBP 49.99
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A Transition to Proof An Introduction to Advanced Mathematics

Workflow A Practical Guide to the Creative Process

Consulting in a Nutshell A practical guide to successful general practice consultations before during and beyond the MRCGP

Consulting in a Nutshell A practical guide to successful general practice consultations before during and beyond the MRCGP

‘…a unique book written by a unique GP. There is no-one better placed to pull together decades of learning and experience on how to achieve the greatest success in the general practice consultation. The relaxed pace of writing the accessible examples the clear narrative and the engaging anecdotes make this a resource that it is accessible and useful to all who seek to improve their clinical consulting skills. ’ Helen Stokes-Lampard former Chair of the Royal College of General Practitioners This brand-new book aims to help GPs establish ways of thinking talking and behaving in the consultation that are most likely to lead to good outcomes. It describes a simple three-part approach to the consultation’s essential task which is to convert a patient’s problem into a plan acceptable to both patient and doctor. It combines reader-friendly explanations helpful illustrations and examples from everyday practice. Key features: Written by a respected GP teacher and author of the highly-regarded trilogy The Inner Consultation The Inner Apprentice and The Inner Physician Gives GPs a framework for consulting that is easy to remember comprehensive adaptable robust exam-friendly and quickly becomes second nature Identifies and addresses key areas of anxiety for GP trainees and MRCGP candidates including ‘How do I complete in 10 minutes?’ ‘How do I deal with difficult patients?’ and ‘What do I do when it all goes pear-shaped and I don’t know what to do?’ Gives advice and practical suggestions for how to make the difficult transition from theory to practice from reading about the consultation to actually doing it better in real life Consulting in a Nutshell will help GPs at every career stage – from medical student to CSA candidate to experienced practitioner – to analyse develop and grow their personal consulting style. Coming at a time of profound change in primary care it aims to ensure that seeing patients and having good consultations becomes and remains a source of satisfaction and fulfilment. The author:Roger Neighbour is a retired GP former Convenor of the Panel of MRCGP Examiners and past President Royal College of General Practitioners UK. | Consulting in a Nutshell A practical guide to successful general practice consultations before during and beyond the MRCGP

GBP 26.99
1

Multiple Sclerosis Rehabilitation From Impairment to Participation

Multiple Sclerosis Rehabilitation From Impairment to Participation

MS is always in the back of your mind. If there is something you want to do you always wonder if the MS will allow you do to it. —Darlene living with MS for 22 years Living with multiple sclerosis (MS) is challenging and multidimensional. MS pervades all aspects of life: one’s body becomes unpredictable and unreliable one’s identity and sense of self are tested and relationships with others often change. MS symptoms emerge and remit; limitations evolve and progress. MS rehabilitation is an active person-centered and goal-oriented process embedded within a respectful and collaborative partnership between the person with MS and the members of his or her rehabilitation treatment team. Using the International Classification of Functioning Disability and Health (ICF) as a guiding framework Multiple Sclerosis Rehabilitation: From Impairment to Participation provides a comprehensive and evidence-based resource to inform and guide clinical reasoning and decision making during each phase of the MS rehabilitation process from initial referral to post-discharge follow-up. With an emphasis on the application of evidence throughout the entire MS rehabilitation process the specific objectives of the book are to increase the understanding of: The nature and impact of specific impairments activity limitations and participation restrictions experienced by people with MS How to select and use valid reliable and relevant assessment tools to inform the development of rehabilitation goals and intervention plans and to evaluate outcomes This book provides information about the nature and impact of MS on the daily lives of people living with the disease describes evidence-based assessment processes and instruments and summarizes current knowledge that can inform goal setting and intervention planning. Thoughtful application of the knowledge contained in this book will inform and guide rehabilitation providers to work collaboratively with people with MS and enable them to achieve their goals for participation in everyday life. | Multiple Sclerosis Rehabilitation From Impairment to Participation

GBP 74.99
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Introduction to Econophysics Contemporary Approaches with Python Simulations

Introduction to Econophysics Contemporary Approaches with Python Simulations

Econophysics explores the parallels between physics and economics and is an exciting topic that is attracting increasing attention. However there is a lack of literature that explains the topic from a broad perspective. This book introduces advanced undergraduates and graduate students in physics and engineering to the topic from this outlook and is accompanied by rigorous mathematics which ensures that this will also be a good guide for established researchers in the field as well as researchers from other fields such as mathematics and statistics who are interested in the topic. Key features: Presents a multidisciplinary approach that will be of interest to students and researchers from physics engineering mathematics statistics and other physical sciences Accompanied by Python code with further learning opportunities available for readers to download from the CRC Press website. Accessible to both students and researchers Carlo R. da Cunha is an associate professor of physics and engineering physics at the Universidade Federal do Rio Grande do Sul (Brazil) and has been since 2011. Dr. da Cunha received his M. Sc. Degree from the West Virginia University in 2001 and his Ph. D. degree from Arizona State University in 2005. He was a postdoctoral researcher at McGill University in Canada in 2006 and an assistant professor of engineering at the University Federal de Santa Catarina between 2007 and 2011. He has been a guest professor at the Technische Universität Wien (Austria) Chiba University (Japan) and Arizona State University (US). His research revolves around the physics of complex systems where he has been drawing parallels between physical and economic systems from quantum to social levels. To access additional resources such as python code please take a look here. | Introduction to Econophysics Contemporary Approaches with Python Simulations

GBP 82.99
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Animation Masterclasses: From Pencils to Pixels A Complete Course in Animation & Production

Animation Masterclasses: From Pencils to Pixels A Complete Course in Animation & Production

Today it is commonly believed that if you learn software you can become an animator. Yet nothing could be further from the truth. Master animators are trained and not born. Software as is the humble pencil is merely yet another tool through which an animator can apply their knowledge. However neither software nor pencils give you that knowledge nor do they do the work for you. If you place a fully trained master animator on a computer or give them a pencil they’ll astound you with their mastery. However if you put a nontrained animator on a computer all you will have is a technician creating moving objects ・ as you’ll see all over YouTube and other video platforms. This book teaches you exactly how to become a Master Animator ・ whether you ultimately plan to use pencils computers drawing tablets or rigged characters. It’s a complete course in its own right being a collection of 48 masterclasses gleaned from the author’s 50 years of experience of top-level animating teaching and filmmaking. It will also train you in the value and application of observational gesture drawing. This book of masterclasses by a master of the art Tony White is entirely designed to be THE definitive reference book for students learning how to make things move really well ・ as well as how to create films once you know how to do so. A book for everyone: For home-based self-study students: It is a perfect manual to take you from raw beginner to proven animated filmmaker. For full-time students: It is an ideal companion to supplement your full-time educational studies which no doubt is overly based on software technology. For current animation professionals: It is a comprehensive archive of animation tips and techniques that will enable you to take your work to the next level. For current animation educators and instructors: It is a book that can be the ultimate curriculum and study program enabling your own students to become the master animators of today and tomorrow. | Animation Masterclasses: From Pencils to Pixels A Complete Course in Animation & Production

GBP 44.99
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Introduction to Recursive Programming

Introduction to Recursive Programming

Recursion is one of the most fundamental concepts in computer science and a key programming technique that allows computations to be carried out repeatedly. Despite the importance of recursion for algorithm design most programming books do not cover the topic in detail despite the fact that numerous computer programming professors and researchers in the field of computer science education agree that recursion is difficult for novice students. Introduction to Recursive Programming provides a detailed and comprehensive introduction to recursion. This text will serve as a useful guide for anyone who wants to learn how to think and program recursively by analyzing a wide variety of computational problems of diverse difficulty. It contains specific chapters on the most common types of recursion (linear tail and multiple) as well as on algorithm design paradigms in which recursion is prevalent (divide and conquer and backtracking). Therefore it can be used in introductory programming courses and in more advanced classes on algorithm design. The book also covers lower-level topics related to iteration and program execution and includes a rich chapter on the theoretical analysis of the computational cost of recursive programs offering readers the possibility to learn some basic mathematics along the way. It also incorporates several elements aimed at helping students master the material. First it contains a larger collection of simple problems in order to provide a solid foundation of the core concepts before diving into more complex material. In addition one of the book's main assets is the use of a step-by-step methodology together with specially designed diagrams for guiding and illustrating the process of developing recursive algorithms. Furthermore the book covers combinatorial problems and mutual recursion. These topics can broaden students' understanding of recursion by forcing them to apply the learned concepts differently or in a more sophisticated manner. The code examples have been written in Python 3 but should be straightforward to understand for students with experience in other programming languages. Finally worked out solutions to over 120 end-of-chapter exercises are available for instructors.

GBP 68.99
1

A Guide to Fire and Gas Detection Design in Hazardous Industries

A Guide to Fire and Gas Detection Design in Hazardous Industries

In the last 15 years the field of fire and gas mapping has grown extensively yet very little is published on the subject. The text includes deeper discussions on important engineering factors associated with fire and gas detection along with anecdotes and examples. It will guide the readers on what to consider when you do not have access to proprietary guides and how to interpret the design process even when one does not have access to a guidance document. The text covers important topics including visual flame detection flame detection mapping infrared point gas detector (IRPGD) infrared open path gas detector (OPGD) ultrasonic/acoustic design and gas detection mapping. The book plays the following roles: Explores practical aspects of designing a detection layout Enables users in interpreting a detector data sheet and coverage analysis Teaches readers working on a project to cut through the marketing of detection and design an effective system Inclusion of real-life experiences on projects will provide engineers with clear examples of where things can and often do go wrong It is an ideal text for professionals and graduate students working in the fields of occupational health and safety fire protection engineering and environmental safety. The text discusses fundamental aspects of fire and gas mapping which has been applied with great success in many parts of the world and is commonly adopted by the major operators in the process industries. | A Guide to Fire and Gas Detection Design in Hazardous Industries

GBP 66.99
1

An Introduction to Forensic Genetics for Non-geneticists

Cartoon Physics A Graphic Novel Guide to Solving Physics Problems

Introduction to Stochastic Calculus Applied to Finance

Flavoromics An Integrated Approach to Flavor and Sensory Assessment

Flavoromics An Integrated Approach to Flavor and Sensory Assessment

Forty years of progress in the fields of gas chromatography and data collection have culminated in flavoromics. This is a combination of chemometrics and metabolomics. Essentially it is the non-targeted way of rapidly collecting a significant amount of data from a wide range of sample populations and using the data to study complicated topics. Now that we have the required tools we can carry out high-throughput trace investigations that incorporate both gustatory and olfactory signals. Flavoromics: An Integrated Approach to Flavor and Sensory Assessment describes the tools to do high-throughput trace analyses that represent both taste and olfaction stimuli. It explains how today's single sample research will generate thousands of data points which are loaded into sophisticated statistical analysis algorithms to establish what stimuli are responsible for flavor. This cutting-edge equipment will enable us to create flavorings and perfumes that are more realistic and superior. Key Features: Includes a detailed section on data handling/mining Section 4 describes a broad overview of different food matrices Points out the integration of flavoromics with advanced separation methods data management statistical modeling and variable selection This book represents a revolutionary tool waiting to help make better truer to life flavorings and fragrances. | Flavoromics An Integrated Approach to Flavor and Sensory Assessment

GBP 170.00
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Innovative Solutions What Designers Need to Know for Today's Emerging Markets

Innovative Solutions What Designers Need to Know for Today's Emerging Markets

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what how and why customers behave the way they do but existing technologies distribution channels and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them. Local designers and researchers offer insight directly from the depths of India China and other parts of the world. They take an in-depth look at user research methods in underserved communities new tools such as ecosystems mapping to define the elements impacting innovation and design decisions and methodologies to develop solution spaces based on the output from user research studies. The book then presents real-life examples through case studies and interviews. The case studies draw not only from the authors’ work with clients such as HP Labs Nokia Haier Philips Intel and A Piece of Pie but also from user experience and the results of innovation research across the globe. The interviews include conversations with leaders in innovation such as Roopa Purushothaman Tapan Parikh Ram Sehgal Steve Portigal Dmitry Volkov and Darelle van Greunen. A fascinating perspective of the users and ecosystem in emerging nations the book provides deeper insights on how a user-centered innovation and design approach has been applied in practical settings. Examining the challenges of innovating and designing for emerging markets it incorporates research and practice to explore new ways of uncovering the riches and opportunities in innovation and design for emerging markets. | Innovative Solutions What Designers Need to Know for Today's Emerging Markets

GBP 69.99
1

Introduction to Electromagnetism From Coulomb to Maxwell

Introduction to Electromagnetism From Coulomb to Maxwell

This edition aims to expand on the first edition and take the reader through to the wave equation on coaxial cable and free-space by using Maxwell’s equations. The new chapters include time varying signals and fundamentals of Maxwell's equations. This book will introduce and discuss electromagnetic fields in an accessible manner. The author explains electroconductive fields and develops ideas relating to signal propagation and develops Maxwell’s equations and applies them to propagation in a planar optical waveguide. The first of the new chapters introduces the idea of a travelling wave by considering the variation of voltage along a coaxial line. This concept will be used in the second new chapter which solves Maxwell’s equations in free-space and then applies them to a planar optical waveguide in the third new chapter. As this is an area that most students find difficult it links back to the earlier chapters to aid understanding. This book is intended for first- and second-year electrical and electronic undergraduates and can also be used for undergraduates in mechanical engineering computing and physics. The book includes examples and homework problems. Introduces and examines electrostatic fields in an accessible manner Explains electroconductive fields Develops ideas relating to signal propagation Examines Maxwell’s equations and relates them to propagation in a planar optical waveguide Martin Sibley recently retired after 33 years of teaching at the University of Huddersfield. He has a PhD from Huddersfield Polytechnic in Preamplifier Design for Optical Receivers. He started his career in academia in 1986 having spent 3 years as a postgraduate student and then 2 years as a British Telecom-funded research fellow. His research work had a strong bias to the practical implementation of research and he taught electromagnetism and communications at all levels since 1986. Dr. Sibley finished his academic career as a Reader in Communications School of Computing and Engineering University of Huddersfield. He has authored five books and published over 80 research papers. | Introduction to Electromagnetism From Coulomb to Maxwell

GBP 44.99
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Just Ordinary Robots Automation from Love to War

Just Ordinary Robots Automation from Love to War

A social robot is a robot that interacts and communicates with humans or other autonomous physical agents by following social behaviors and rules attached to its role. We seem to accept the use of robots that perform dull dirty and dangerous jobs. But how far do we want to go with the automation of care for children and the elderly or the killing of terrorists? Would we be setting humanity aside if we accepted such automation?Just Ordinary Robots: Automation from Love to War provides a socially involved yet sober view into the new age of robots. It supplies a cutting-edge look at robot technologies including what these technologies are capable of and the ethical and regulatory questions they raise. The book surveys the various types of social robots and examines their social significance in homes health care traffic the police and the military. Considering the technical characteristics and societal expectations of robots in these areas it explores what is possible right now in terms of robot technologies. It also looks into the social ethical and regulatory issues future robot technologies will create. The text provides authoritative insights into the social significance of robots for the medium and long term. Illustrating the political administrative and regulatory consequences related to each area it highlights key points that need to be publicly discussed or put on the agenda by today’s politicians and policy makers. | Just Ordinary Robots Automation from Love to War

GBP 44.99
1

Fundamentals of Systems Biology From Synthetic Circuits to Whole-cell Models

Fundamentals of Systems Biology From Synthetic Circuits to Whole-cell Models

For decades biology has focused on decoding cellular processes one gene at a time but many of the most pressing biological questions as well as diseases such as cancer and heart disease are related to complex systems involving the interaction of hundreds or even thousands of gene products and other factors. How do we begin to understand this complexity? Fundamentals of Systems Biology: From Synthetic Circuits to Whole-cell Models introduces students to methods they can use to tackle complex systems head-on carefully walking them through studies that comprise the foundation and frontier of systems biology. The first section of the book focuses on bringing students quickly up to speed with a variety of modeling methods in the context of a synthetic biological circuit. This innovative approach builds intuition about the strengths and weaknesses of each method and becomes critical in the book‘s second half where much more complicated network models are addressed including transcriptional signaling metabolic and even integrated multi-network models. The approach makes the work much more accessible to novices (undergraduates medical students and biologists new to mathematical modeling) while still having much to offer experienced modelers-whether their interests are microbes organs whole organisms diseases synthetic biology or just about any field that investigates living systems. | Fundamentals of Systems Biology From Synthetic Circuits to Whole-cell Models

GBP 180.00
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Swarm Intelligence and Deep Evolution Evolutionary Approach to Artificial Intelligence

Swarm Intelligence and Deep Evolution Evolutionary Approach to Artificial Intelligence

The book provides theoretical and practical knowledge about swarm intelligence and evolutionary computation. It describes the emerging trends in deep learning that involve the integration of swarm intelligence and evolutionary computation with deep learning i. e. deep neuroevolution and deep swarms. The study reviews the research on network structures and hyperparameters in deep learning and attracting attention as a new trend in AI. A part of the coverage of the book is based on the results of practical examples as well as various real-world applications. The future of AI based on the ideas of swarm intelligence and evolution is also covered. The book is an introductory work for researchers. Approaches to the realization of AI and the emergence of intelligence are explained with emphasis on evolution and learning. It is designed for beginners who do not have any knowledge of algorithms or biology and explains the basics of neural networks and deep learning in an easy-to-understand manner. As a practical exercise in neuroevolution the book shows how to learn to drive a racing car and a helicopter using MindRender. MindRender is an AI educational software that allows the readers to create and play with VR programs and provides a variety of examples so that the readers will be able to create and understand AI. | Swarm Intelligence and Deep Evolution Evolutionary Approach to Artificial Intelligence

GBP 160.00
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An Introduction to Quantum Mechanics From Facts to Formalism

An Introduction to Quantum Mechanics From Facts to Formalism

The core content of even the most intricate intellectual edifices is often a simple fact or idea. So is it with quantum mechanics; the entire mathematical fabric of the formal description of quantum mechanics stems essentially from the fact that quantum probabilities interfere (i. e. from the superposition principle). This book is dedicated to substantiating this claim. In the process the book tries to demonstrate how the factual content of quantum mechanics can be transcribed in the formal language of vector spaces and linear transformations by disentangling the empirical content from the usual formal description. More importantly it tries to bring out what this transcription achieves. The book uses a pedagogic strategy which reverse engineers the postulates of quantum mechanics to device a schematic outline of the empirical content of quantum mechanics from which the postulates are then reconstructed step by step. This strategy is adopted to avoid the disconcerting details of actual experiments (however simplified) to spare the beginner of issues that lurk in the fragile foundations of the subject. In the Copenhagen interpretation of quantum mechanics the key idea is measurement. But measurement carries an entirely different meaning from the connotation that the term carries elsewhere in physics. This book strives to underline this as strongly as possible. The book is intended as an undergraduate text for a first course in quantum mechanics. Since the book is self contained it may also be used by enthusiastic outsiders interested to get a glimpse of the core content of the subject. Features: Demonstrates why linear algebra is the appropriate mathematical language for quantum mechanics. Uses a reconstructive approach to motivate the postulates of quantum mechanics. Builds the vocabulary of quantum mechanics by showing how the entire body of its conceptual ingredients can be constructed from the single notion of quantum measurement. | An Introduction to Quantum Mechanics From Facts to Formalism

GBP 105.00
1

Introduction to Spintronics