Pricemate

Marketing Analytics A Machine Learning Approach

With businesses becoming ever more competitive marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume Marketing Analytics: A Machine Learning Approach enlightens readers on the application of analytics in marketing and the process of analytics providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics including segmentation and targeting analysis statistics for marketing marketing metrics consumer buying behavior neuromarketing techniques for consumer analytics new product development forecasting sales and price web and social media analytics and much more. This well-organized and straight-forward volume will be valuable for marketers managers decision makers and research scholars and faculty in business marketing and information technology and would also be suitable for classroom use. | Marketing Analytics A Machine Learning Approach

GBP 124.00

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Tourism Marketing A Strategic Approach

Tourism Marketing: A Strategic Approach presents a variety of practical application tools skills practices models approaches and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure socioeconomic conditions and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries and in the next few decades it will play a role in many fields such human resources national economic growth and more. | Tourism Marketing A Strategic Approach

GBP 82.99

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Solid-State Chemistry A Modern Approach

Solid-state reactions have been growing in importance in the preparation of solids crystal growth and single crystals of elements. In this new volume the author discusses in depth recent advances in solid-state chemistry the latest techniques of characterization of solids and several new dimensions of solid-state problems. Solid-state reactions their kinetics phase transitions and magnetic properties are discussed in detail along with electrical properties semiconductors metals and insulators with examples and explanations. Dielectric piezoelectric and ferroelectric properties of solids have been considered as well. Different theories of catalysis and adsorption isotherms are covered and the author includes several experimental findings as well. And of course preparation of new solids by taking advantage of recent experimental techniques have also been included in this volume. This volume provides a complete description of solid-state reactions electrical conductivity characterization of solids organic solids and intercalation between layers of solids. The band theories of metals semiconductors and insulators are covered. In characterization of solids TGA DTA DSC FTIR and PXRD techniques have been described. Preparation and properties of organic solids are also explained. Dielectric properties photovoltaic effects piezo electricity ferroelectricity and antiferroelectricity have been dealt with giving relatable examples. A number of excitation energy levels giving rise to luminescence and photoluminescence have been explained under the topic optical processes. Diamagnetic paramagnetic and ferromagnetic behaviors of solids are also explained. | Solid-State Chemistry A Modern Approach

GBP 116.00

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Agricultural Drones A Peaceful Pursuit

Agricultural drones are expected to revolutionize the way we conduct agronomic procedures and maintain natural vegetation on earth. This book explores the increasing importance of the role of aerial robots in managing agricultural farms and natural resources. Agricultural Drones: A Peaceful Pursuit provides a wealth of information on drone usage in agriculture. The book discusses the advanced sensors and imaging capabilities of drones that give farmers new ways to increase yields and reduce crop damage. An introductory chapter provides historical data with details about various models of drones as well as the most recent and popular agricultural drones in usage. The book goes onto look at such topics as the use of drones for soil fertility production agronomy irrigation weed control pest and disease control grain yield forecasting and economic advantages from drone use. This timely and useful volume will be a valuable resource for faculty agricultural extension officers and farmers and farm consultancy agencies. This book would also serve as an excellent textbook for students in agriculture engineering geography etc. Key features:• outlines the advantages of using drones in agriculture such as for the management of soil fertility the study of natural resources and vegetation the maintenance of adequate irrigation and the control of weeds and pests• covers the economic advantages of using drones in agriculture• examines the regulatory aspects of agricultural drones• provides actual examples of drone usage in agriculture | Agricultural Drones A Peaceful Pursuit

GBP 82.99

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Physiology of Molluscs A Collection of Selected Reviews Volume 2

Physiology of Molluscs: A Collection of Selected Reviews is an informative two-volume sent that brings together some of the most important recent and unique developments in molluscan physiology. Volume Two includes reviews on the neural mechanisms of learning reproductive behavior responses to environmental stress and hormones and neurotransmitters. With the rapid development of cutting-edge proteomic molecular biological and cellular imaging techniques our understanding of molluscan physiology specifically in the areas of neurobiology reproductive biology and shell formation has increased exponentially over the last several years. With contributions from some of the world's leading experts in the field of molluscan physiology this valuable two-volume set fills this void and will serve as an important resource for researchers professors and students. | Physiology of Molluscs A Collection of Selected Reviews Volume 2

GBP 82.99

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Microwave-Assisted Organic Synthesis A Green Chemical Approach

The large-scale production of chemicals to meet various societal needs has created environmental pollution including pollution from byproducts and improper disposal of waste. With the world facing adverse consequences due to this pollution green chemistry is increasingly being viewed as a means to address this concern. Since most organic syntheses require toxic solvents more reaction time and drastic conditions of temperature conventional methods of organic synthesis are less preferred. Microwave-assisted organic synthesis is considered to be a promising green chemical approach because it reduces reaction time from days or hours to minutes or even seconds and has many other advantages. It helps reduce side reactions and increase yields uses fewer solvents or is almost solvent-free has solid supported reactions and improves purity. This book’s main focus is microwave-assisted organic synthesis processes particularly various reactions such as cycloaddition rearrangement elimination substitution oxidation reduction condensation coupling polymerization nanomaterials synthesis of heterocycles and industrial applications under microwave irradiation. The time is not far off when this methodology will virtually replace existing and cumbersome methods of organic synthesis. | Microwave-Assisted Organic Synthesis A Green Chemical Approach

GBP 82.99

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Mobile Wireless and Sensor Networks A Clustering Algorithm for Energy Efficiency and Safety

Wireless networking covers a variety of topics involving many challenges. The main concern of clustering approaches for mobile wireless sensor networks (WSNs) is to prolong the battery life of the individual sensors and the network lifetime. For a successful clustering approach the need of a powerful mechanism to safely elect a cluster head remains a challenging task in many research works that take into account the mobility of the network. In Mobile Wireless and Sensor Networks: A Clustering Algorithm for Energy Efficiency and Safety the authors use an approach based on computing of the weight of each node in the network as the proposed technique to deal with this problem. They present a virtual laboratory platform (VLP) of baptized mercury allowing students and researchers to make practical work (PW) on different aspects of mobile wireless sensor networks. The authors’ choice of WSNs is motivated mainly by the use of real experiments needed in most college courses on WSNs. These usual experiments however require an expensive investment and many nodes in the classroom. The platform presented here aims at showing the feasibility the flexibility and the reduced cost using the authors’ approach. The authors demonstrate the performance of the proposed algorithms that contribute to the familiarization of the learners in the field of WSNs. The book will be a valuable resource for students in networking studies as well as for faculty and researchers in this area. | Mobile Wireless and Sensor Networks A Clustering Algorithm for Energy Efficiency and Safety

GBP 82.99

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Design and Construction of Laboratory Gas Pipelines A Practical Reference for Engineers and Professionals

This new volume Design and Construction of Laboratory Gas Pipelines: A Practical Reference for Engineers and Professionals focuses on design and installation of laboratory gas pipelines. It instructs design engineers laboratory managers and installation technicians on how to source the information and specifications they require for the design and installation of laboratory gas systems suitable for their intended use. The current use of specifications predominantly taken from medical gas standards for this type of work is not always suitable; these standards are for use with medical grade gases that have a purity level of 99. 5%. The purity levels required in laboratories however start at 99. 9% for general industrial use through to 99. 9995% (Ultra High Purity (UHP)) and higher. Regular medical gas standards are also unsuitable for use with the oxidizing flammable and in some instances toxic gases that are regularly encountered in laboratories. As need for gas purity increases the methodology used to design a piping system must vary to meet those parameters and this reference provides the necessary information and resources. There are no comprehensive single sources of technical references currently available in this market states the author and the generally supplied specifications provided to the construction industry are usually generic and not specifically targeted for the gases in use. The results provide extremely poor quality designs and in some instances unusable systems. With over 40 years of specialization in the industry from project management to systems design testing and commissioning of projects with values in excess of $15 million the author comprehensively fills that gap with this rich resource. Key features• provides information on types of laboratories that use laboratory gases and the equipment needed• explains the various methods of construction and the materials used to ensure that the purity of the gases remains as supplied from the manufacturers• incorporates the design methodology used to meet the various requirements of the laboratory and the information required to ensure that the correct engineering is provided• presents information on the purity levels of the gases and the data on the equipment used for pipelines and compatibility issues• presents an example of a simple laboratory gas specification that provides guidelines on the information necessary to provide a set of design documents | Design and Construction of Laboratory Gas Pipelines A Practical Reference for Engineers and Professionals

GBP 82.99

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Materials Chemistry A Multidisciplinary Approach to Innovative Methods

This book focuses on important aspects of materials chemistry by providing an overview of the theoretical aspects of materials chemistry by describing the characterization and analysis methods for materials and by explaining physical transport mechanisms in various materials. Not only does this book summarize the classical theories of materials chemistry but also it exhibits their engineering applications in response to the current key issues. The chapters provide practical equations figures and references providing suitable complement to the text. This book is designed to provide important information for scientists and engineers on experimental research in materials chemistry using modern methods. The methods and instrumentation described represent modern analytical techniques useful to researchers product development specialists and quality control experts in polymer synthesis and manufacturing. | Materials Chemistry A Multidisciplinary Approach to Innovative Methods

GBP 82.99

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Computational Fluid Dynamics and COMSOL Multiphysics A Step-by-Step Approach for Chemical Engineers

This textbook covers computational fluid dynamics simulation using COMSOL Multiphysics® Modeling Software in chemical engineering applications. In the volume the COMSOL Multiphysics package is introduced and applied to solve typical problems in chemical reactors transport processes fluid flow and heat and mass transfer. Inspired by the difficulties of introducing the use of COMSOL Multiphysics software during classroom time the book incorporates the author’s experience of working with undergraduate graduate and postgraduate students to make the book user friendly and that at the same time addresses typical examples within the subjects covered in the chemical engineering curriculum. Real-world problems require the use of simulation and optimization tools and this volume shows how COMSOL Multiphysics software can be used for that purpose. Key features:• Includes over 500 step-by-step screenshots• Shows the graphical user interface of COMSOL which does not require any programming effort• Provides chapter-end problems for extensive practice along with solutions• Includes actual examples of chemical reactors transport processes fluid flow and heat and mass transfer This book is intended for students who want or need more help to solve chemical engineering assignments using computer software. It can also be used for computational courses in chemical engineering. It will also be a valuable resource for professors research scientists and practicing engineers. | Computational Fluid Dynamics and COMSOL Multiphysics A Step-by-Step Approach for Chemical Engineers

GBP 139.00

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Strategic Management for the Hospitality and Tourism Industry Developing a Competitive Advantage

This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts such as culture and profit and nonprofit organizations. He also looks at the political economic social and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed with examples from such heavyweights in the industry as Disney and Euro Disney Aer Lingus British Airways Four Seasons Holiday Inn Marriot Sofitel Starwood Hotels and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content context and process from international industries such as Aer Lingus Accor Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction examples and case analysis discussion points exercises and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students academics universities offering hospitality and tourism and hospitality and tourism professionals. | Strategic Management for the Hospitality and Tourism Industry Developing a Competitive Advantage

GBP 124.00

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Economic Growth and Demographic Transition in Third World Nations A Chaos and Complexity Theory Perspective

This volume presents a new perspective on demographic transition economic growth and national development via exploration of the Third World economies. It provides a multidimensional approach to the close relationship between the concept of the chaos and complexity theory and provides a deliberate glance into the plight of policy formulation for demographic transition economic growth and development of Third World countries. The volume discusses the efficiency of good strategies and practices and their impact on business growth and economic growth depending on the depth and diversity of infrastructure sector in particular and overall socioeconomic development in general. Economic Growth and Demographic Transition in Third World Nations: A Chaos and Complexity Theory Perspective covers a conglomeration of various aspects and issues related to the effect of demographic transition on socio-economic development in Third World countries especially in the post-globalized era. It focuses on the applicability of the chaos and complexity theory in order to elicit transformational policies and aims to discuss and predict future projections of the new world of the economic growth policies. | Economic Growth and Demographic Transition in Third World Nations A Chaos and Complexity Theory Perspective

GBP 82.99

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Applied Physical Chemistry with Multidisciplinary Approaches

Presenting illustrative case studies highlighting technological applications and explaining theoretical and foundational concepts this book is an important reference source on the key concepts for modern technologies and optimization of new processes in physical chemistry. This volume combines up-to-date research findings and relevant theoretical frameworks on applied chemistry materials and chemical engineering. This new volume presents an up-to-date review of modern materials and chemistry concepts issues and recent advances in the field. Distinguished scientists and engineers from key institutions worldwide have contributed chapters that provide a deep analysis of their particular subjects. At the same time each topic is framed within the context of a broader more multidisciplinary approach demonstrating its relationship and interconnectedness to other areas. The premise of this book therefore is to offer both a comprehensive understanding of applied science and engineering as a whole and a thorough knowledge of individual subjects. This approach appropriately conveys the basic fundamentals state-of-the-art technology and applications of the involved disciplines and further encourages scientific collaboration among researchers. This volume emphasizes the intersection of chemistry math physics and the resulting applications across many disciplines of science and explores applied physical chemistry principles in specific areas including the life chemistry environmental sciences geosciences and materials sciences. The applications from these multidisciplinary fields illustrate methods that can be used to model physical processes design new products and find solutions to challenging problems. | Applied Physical Chemistry with Multidisciplinary Approaches

GBP 82.99

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Engineering Technology and Industrial Chemistry with Applications

This volume Engineering Technology and Industrial Chemistry with Applications brings together innovative research new concepts and novel developments in the application of new tools for chemical and materials engineers. It provides a collection of innovative chapters on new scientific and industrial research from chemists and chemical engineers at several prestigious institutions. It looks at recent significant research and reports on new methodologies and important applications in the fields of chemical engineering as well as provides coverage of chemical databases bringing together theory and practical applications. Highlighting theoretical foundations real-world cases and future directions this authoritative reference source will be a valuable addition for researchers practitioners professionals and students of chemistry material and chemical engineering.

GBP 82.99

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Conservation Tourism and Identity of Contemporary Community Art A Case Study of Felipe Seade’s Mural Allegory to Work”

This unique volume aims to promote new models of sustainable management in the field of contemporary mural art. Cultural heritage has become an essential tool for society stressing the necessity to properly conserve cultural resources in order to maintain a socially economically and environmentally sustainable development. In this book the mural Allegory to Work by the artist Felipe Seade located in Uruguay is used as a case study. The work of Felipe Seade a prominent political mural artist of the twentieth century reflects the influence of Mexican heritage and the socio-political themes of that time which were commonly used by the Social Realism art movement. The authors look at the mural—and its restoration—through the lens of tourism globalization and new interest in cultural heritage. The book demonstrates that the restoration should be aware that the perspective of the protagonists must be incorporated in the intervention process. This first-of-its-kind volume brings together historical ethnographic tourism and scientific research that leads to a sustainable project from the point of view of identity economy politics and society. This volume with over 50 color illustrations and many black and white photos will be valuable for college and research libraries undergraduate and graduate students researchers and professors in the field of cultural heritage and art as well as those involved in community-based research. | Conservation Tourism and Identity of Contemporary Community Art A Case Study of Felipe Seade’s Mural Allegory to Work”

GBP 82.99

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Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag

Grouped by general topic this collection of the best Sales Clinic columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips tactics and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology rediscovering that many of the old techniques that are still applicable today. | Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag

GBP 82.99

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High-k Gate Dielectric Materials Applications with Advanced Metal Oxide Semiconductor Field Effect Transistors (MOSFETs)

This volume explores and addresses the challenges of high-k gate dielectric materials one of the major concerns in the evolving semiconductor industry and the International Technology Roadmap for Semiconductors (ITRS). The application of high-k gate dielectric materials is a promising strategy that allows further miniaturization of microelectronic components. This book presents a broad review of SiO2 materials including a brief historical note of Moore’s law followed by reliability issues of the SiO2 based MOS transistor. It goes on to discuss the transition of gate dielectrics with an EOT ~ 1 nm and a selection of high-k materials. A review of the various deposition techniques of different high-k films is also discussed. High-k dielectrics theories (quantum tunneling effects and interface engineering theory) and applications of different novel MOSFET structures like tunneling FET are also covered in this book. The volume also looks at the important issues in the future of CMOS technology and presents an analysis of interface charge densities with the high-k material tantalum pentoxide. The issue of CMOS VLSI technology with the high-k gate dielectric materials is covered as is the advanced MOSFET structure with its working structure and modeling. This timely volume will prove to be a valuable resource on both the fundamentals and the successful integration of high-k dielectric materials in future IC technology. | High-k Gate Dielectric Materials Applications with Advanced Metal Oxide Semiconductor Field Effect Transistors (MOSFETs)

GBP 82.99

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The Neurological Treatment for Nearsightedness and Related Vision Problems A Guide to Vision Improvement Based on 30 Years of Research

This volume introduces and explains an eye-opening treatment for correcting nearsightedness and related vision problems naturally and neurologically. The author presents his methodology on neurologically correcting primary refractive errors in the mild and moderate myopic range. Ortho C (or orthoculogy which is Latin for correcting the whole eye) is a natural treatment requiring no alteration to the cornea. Key features of the book:• Introduces a neurological and natural treatment for the correction of nearsightedness• Presents many case studies showing the effectiveness of this treatment based on the author’s 30+ years of research• Provides step-by-step instructions for designing lenses to suit the need determining the sequence of wear and conducting resistance tests• Grants readers the right to apply Ortho C to treat any patients with mild and moderate myopia anisometropia or compound astigmatism. | The Neurological Treatment for Nearsightedness and Related Vision Problems A Guide to Vision Improvement Based on 30 Years of Research

GBP 82.99

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Chemical Technology and Informatics in Chemistry with Applications

This volume reflects the huge breadth and diversity in research and the application of industrial and engineering chemistry and cheminformatics. The book presents cutting-edge research developments and new insights that emphasize the vibrancy of industrial and engineering chemistry and cheminformatics today. The first section of the book focuses on new insights in engineering chemistry while the second part looks at the promising future and novel approaches in chemical informatics which has vast implications for industrial and pharmaceutical applications. Several chapters examine various industrial processes for emerging materials and determine practical use under a wide range of conditions helping to establish what is needed to produce a new generation of materials. | Chemical Technology and Informatics in Chemistry with Applications

GBP 82.99

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Antidiabetic Plants for Drug Discovery Pharmacology Secondary Metabolite Profiling and Ingredients with Insulin Mimetic Activity

This volume takes an in-depth look at the potential pharmacological applications of 11 important antidiabetic plants examining their antihyperglycemic hypoglycemic and anti-lipidemic properties along with current genome editing research perspectives. Plant natural products or phytoconstituents are promising candidates for antidiabetic pharmacological actions. The phytoconstituents such as ï¬‚ avonoids terpenoids saponins carotenoids alkaloids and glycosides play vital roles in the current and future potent antidiabetic drug development programs Each chapter reviews a particular plant with antidiabetic properties explaining the therapeutic aspects its active antidiabetic compounds and relevant genome editing technology. The specific plants discussed include Azadirachta indica (commonly known as neem nimtree or Indian lilac) Gymnema sylvestre (commonly called gymnema Australian cowplant and Periploca of the woods) Syzygium cumini (commonly known as Malabar plum Java plum black plum jamun or jambolana) Ceylon cinnamon (or true cinnamon as opposed to cassia cinnamon) insulin plant (or Costus pictus) Trigonella foenum-graecum (better known as fenugreek) Mulberry Nigella sativa L. (black caraway also known as black cumin nigella kalojeera kalonji or kalanji) Aegle marmelos (L. ) (commonly known as bael (or bili or bhel) also Bengal quince golden apple Japanese bitter orange stone apple or wood apple) Ficus benghalensis (the banyan banyan fig and Indian banyan) and of course garlic (Allium sativum). Antidiabetic Plants for Drug Discovery: Pharmacology Secondary Metabolite Profiling and Ingredients with Insulin Mimetic Activity will serve as a valuable source of information for students drug researchers medical practitioners diabetic patients and many others in the effort to gain understand of how these plant drug molecules can help fight diabetes. | Antidiabetic Plants for Drug Discovery Pharmacology Secondary Metabolite Profiling and Ingredients with Insulin Mimetic Activity

GBP 139.00

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Advances in Invertebrate (Neuro)Endocrinology A Collection of Reviews in the Post-Genomic Era Volume 1: Phyla Other Than Anthropoda

Advances in Invertebrate (Neuro)Endocrinology: A Collection of Reviews in the Post-Genomic Era (2-volume set) provides an informative series of reviews from expert scientists who are at the forefront of their research into the endocrinology of invertebrates. These two volumes are timely and appropriate in this post-genomic era because of the rapid pace of change brought about by genome projects functional genomics and genetics (omics technologies). The volume shows the rich history and strong tradition of cutting-edge research using invertebrates that has opened up our broader understanding of comparative endocrinology and the evolution of regulatory pathways and systems. These reviews set the scene and context for this exciting new era of understanding that has come from this post-genomic revolution. This book undertakes the daunting task of covering most of the diverse endocrine systems that exist among invertebrates. The papers in this book will advance our knowledge of invertebrate endocrinology but also of endocrinology in general making the book will be valuable to researchers and students. | Advances in Invertebrate (Neuro)Endocrinology A Collection of Reviews in the Post-Genomic Era Volume 1: Phyla Other Than Anthropoda

GBP 82.99

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Mood Dysregulation Beyond the Bipolar Spectrum

Reflecting the author’s vast clinical experience as a psychiatrist this volume explains why so many people with treatment resistant depression respond to medication used to treat individuals with bipolar disorder. The book also helps to minimize the bipolar stigma by introducing the concept of mood dysregulation. At present people with mood dysregulation are not adequately described on the pages of any diagnostic manual. A cardinal feature of mood dysregulation is dysphoria a negative mood that is poorly understood but mistaken for the negative mood of depression creating diagnostic confusion one of the sources of treatment resistant depression. The author explains that a preponderance of the people she has seen in her practice who have so-called depression have mood disorders with features of bipolar disorder including response to medications typically effective in people with bipolar disorders. Thus these people are research orphans: to this day a paucity of literature exists on this group of individuals. In this volume the author addresses the clinical problems that result from failure to recognize such mood disorders. Key features of the book: Provides a thorough discussion of dysphoria that is not found in other books on the market Proposes a solution to a common and troublesome clinical problem that of misidentified treatment resistant depression Helps to destigmatize the treatments that are most beneficial to those with dysphoria by introducing the concept of mood dysregulation Discusses the etiology of mood disorders with implications for prevention This volume aims to help mental health professionals and patients more accurately recognize negative mood symptoms dysphoria in particular and arrive at more appropriate interventions to improve treatment outcomes for depression. No other book on the market takes up the topic of dysphoria and how its confusion with depression can lead to diagnostic mistakes that in turn lead to treatment failures and so-called treatment resistant depression. | Mood Dysregulation Beyond the Bipolar Spectrum

GBP 52.99

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Hospitality Revenue Management Concepts and Practices

This new textbook Hospitality Revenue Management: Concepts and Practices provides a comprehensive in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world hands-on approach the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author collaborative approach with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management including hotel pricing hotel segmentation distribution channels competitive analysis hotel forecasting performance analysis market data supply and demand management and more. | Hospitality Revenue Management Concepts and Practices

GBP 82.99

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Soil Salinity Management in Agriculture Technological Advances and Applications

This important volume Soil Salinity Management in Agriculture addresses the crucial issue of soil salinity of potential farmland and provides a comprehensive picture of the saline environment and plant interactions along with management and reclamation methods and policies. With contributions from researchers from the fields of agricultural chemistry soil science biotechnology agronomy environmental sciences and plant breeding and genetics the volume emphasizes a multidisciplinary approach. | Soil Salinity Management in Agriculture Technological Advances and Applications

GBP 82.99

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Soil Management for Sustainable Agriculture New Research and Strategies

Taking a sustainable approach this volume explores the various soil management techniques. It begins with an overview of the elementary concepts of soil management and then delves into new research and novel soil management tools and techniques. Topics include:• Clays as a critical component in sustainable agriculture with respect to carbon sequestration in conjunction with its interaction with soil enzymes• The potential utilization of microbes to mitigate crop stress• Resource conservation technologies and prospective carbon management strategies• The use of smart tools for monitoring soils• Effective nutrient management approaches• Nanotechnological interventions for soil management• Techniques for the remediation of soils contaminated by metals and pesticides | Soil Management for Sustainable Agriculture New Research and Strategies

GBP 147.00

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Brand

Merchant

Price (EUR)

Marketing Analytics A Machine Learning Approach

Tourism Marketing A Strategic Approach

Solid-State Chemistry A Modern Approach

Agricultural Drones A Peaceful Pursuit

Physiology of Molluscs A Collection of Selected Reviews Volume 2

Microwave-Assisted Organic Synthesis A Green Chemical Approach

Mobile Wireless and Sensor Networks A Clustering Algorithm for Energy Efficiency and Safety

Design and Construction of Laboratory Gas Pipelines A Practical Reference for Engineers and Professionals

Materials Chemistry A Multidisciplinary Approach to Innovative Methods

Computational Fluid Dynamics and COMSOL Multiphysics A Step-by-Step Approach for Chemical Engineers

Strategic Management for the Hospitality and Tourism Industry Developing a Competitive Advantage

Economic Growth and Demographic Transition in Third World Nations A Chaos and Complexity Theory Perspective

Applied Physical Chemistry with Multidisciplinary Approaches

Engineering Technology and Industrial Chemistry with Applications

Conservation Tourism and Identity of Contemporary Community Art A Case Study of Felipe Seade’s Mural Allegory to Work”

Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag

High-k Gate Dielectric Materials Applications with Advanced Metal Oxide Semiconductor Field Effect Transistors (MOSFETs)

The Neurological Treatment for Nearsightedness and Related Vision Problems A Guide to Vision Improvement Based on 30 Years of Research

Chemical Technology and Informatics in Chemistry with Applications

Antidiabetic Plants for Drug Discovery Pharmacology Secondary Metabolite Profiling and Ingredients with Insulin Mimetic Activity

Advances in Invertebrate (Neuro)Endocrinology A Collection of Reviews in the Post-Genomic Era Volume 1: Phyla Other Than Anthropoda

Mood Dysregulation Beyond the Bipolar Spectrum

Hospitality Revenue Management Concepts and Practices

Soil Salinity Management in Agriculture Technological Advances and Applications

Soil Management for Sustainable Agriculture New Research and Strategies

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