The Illustrated Postcard at the service of cultural democratization - Bog af Maria Marlene Pereira - Paperback

The Illustrated Postcard at the service of cultural democratization - Maria Marlene Pereira

Although today a less popular means of communication than it was a few decades ago, the illustrated postcard still circulates as a medium for visual messages. This has been the case, at least, in the field of advertising, where the postcard appears in various forms, from the more traditional to the electronic. It is precisely on the basis of this observation that we propose, in this work, a reflection on the use of this now century-old medium in the context of contemporary organizations, whose management..