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Marketing mix, service quality and customer's loyalty - Bog af Laura Pamela Quintero Ramírez - Paperback

Fra DKK 927.95
Mærke Our Knowledge Publishing
EAN / Stregkode 9786206994497
Butik Bogreolen.dk
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Marketing mix, service quality and customer's loyalty - Laura Pamela Quintero Ramírez

This empirical research is based on the study of the relationship between the perception of the marketing mix and the quality of service and customer loyalty in a restaurant in the department of Lima - Peru. The field work was carried out in the Delpino restaurant located in the province of Huaral, district of Chancay. A total of 400 customers were surveyed. The results obtained can serve as a guide for businesses in the same field in terms of the variables studied.

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