Brands with purpose - Bog af María Belén Bos - Paperback

Brands with purpose - María Belén Bos

Did you know that if most of the world's brands disappeared tomorrow almost no one would notice? What is happening in the world of advertising? Why are brands failing to connect in a meaningful way with people? Consumer habits and the way we interact with brands have changed forever with the digital revolution. The democratisation of access to information transformed the way we connect and empowered people. As a result, marketing and advertising entered a process of revision and profound transformation...