Africanist stance and corporate culture - Bog af Salimata Traoré Rawlings - Paperback

Africanist stance and corporate culture - Salimata Traoré Rawlings

Corporate culture seems an outdated notion to those who see it only as invariable from one institution to another. However, despite its homeostatic nature, it is a unique symbol in each firm, bringing together values, norms, representations and identities, the cohesion of which activates the patterns of productivity. On the other hand, multinationals pose the thorny problem of harmonising codes, representations and identities. It is difficult to establish a common language, especially when different..