Popular journalism and noticiability in the programme O Povo na TV/MS - Ellen Genaro Lemos
Should a TV journalist be concerned about the TV ratings? If your answer is no, the justification must be because journalism is a service and not a soap opera or program that must be sold by the Ibope score. If I got your answer right, it is because you thought like me. So, I suggest that you follow me through these pages where I discovered and demonstrated the marketing function of a news story, the ways of the audience and the afflictions of journalists to attract an audience to watch their stories...
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