The Customer Journey in Omnichannel Retail. An exploratory requirements analysis for a customer journey modelling and analysis tool - Marie Klose
Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, , language: English, abstract: The customer journey is a central topic for all retailers to consider to be able to successfully manage customer experience and to thereby ensure the survival of a business. Hence, managing and influencing customer journeys has been of importance since the emergence of retailing.However, to successfully manage customer journeys has become increasingly..
Tales.dk
DKK 857.95