Unpacking IKEA - Swedish Design for the Purchasing Masses - Bog af Pauline (National University of Ireland - Maynooth Garvey - Hardback

Unpacking IKEA - Swedish Design for the Purchasing Masses - Pauline (National University of Ireland - Maynooth Garvey

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in StockholmΓÇÖs Kungens Kurva store ΓÇô the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the worldΓÇÖs largest retailer..