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Marketing - The Retro Revolution - Stephen Brown - Bog - SAGE Publications Inc - Plusbog.dk

Marketing - The Retro Revolution - Stephen Brown - Bog - SAGE Publications Inc - Plusbog.dk

`the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal `a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning `remarkably entertaining′ - Public Library Journal `dazzling erudition′ - European Journal of Marketing `instant classic′ - Journal of Marketing Management · Has marketing moved from `new and improved′ to `as good as always′? · Is old the new `new′? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser′s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.

DKK 592.00
1

Popular Music and Retro Culture in the Digital Era - Jean Hogarty - Bog - Taylor & Francis Ltd - Plusbog.dk

Retro-modern India - Manuela Ciotti - Bog - Taylor & Francis Ltd - Plusbog.dk

Retro-modern India - Manuela Ciotti - Bog - Taylor & Francis Ltd - Plusbog.dk

Firmly situated within the analytics of the political economy of a north Indian province, this book explores self-fashioning in pursuit of the modern amongst low-caste Chamars. Challenging existing accounts of national modernity in the non-West, the book argues that subaltern classes shape their own ideas about modernity by taking and rejecting from models of other classes within the same national context. While displacing the West — in its colonial and non-colonial manifestations — as the immanent comparative focus, the book puts forward a unique framework for the analysis of subaltern modernity. This builds on the entanglements between two main trajectories, both of which are viewed as the outcome of the generative impetus of modernisation in India: the first consists of the Chamar appropriation of socio-cultural distinctions forged by 19th-century Indian middle classes in their encounter with colonial modernity; the second features the Chamar subversion of high-caste ideals and practices as a result of low-caste politics initiated during the 20th century. The author contends that these conflicting trends give rise to a temporal antinomy within the Chamar politics of self-making, caught up between compulsions of a past modern and of a contemporary one. The eclectic outcome is termed as ‘retro-modernity’. While the book signals a politics of becoming whose dynamics had previously been overlooked by scholars, it simultaneously opens up novel avenues for the understanding of non-elite modern life-forms in postcolonial settings. The book will interest scholars of anthropology, South Asian studies, development studies, gender studies, political science and postcolonial studies.

DKK 542.00
1

Grease - Barbara Jane (university Of Alabama Brickman - Bog - Taylor & Francis Ltd - Plusbog.dk

The Art of Cuphead - Studio Mdhr - Bog - Dark Horse Comics,U.S. - Plusbog.dk

British Historical Cinema - Claire Monk - Bog - Taylor & Francis Ltd - Plusbog.dk

Advertising and Public Memory - - Bog - Taylor & Francis Ltd - Plusbog.dk

True Print - Dafi Kuhne - Bog - Lars Muller Publishers - Plusbog.dk

Sustainable Home Refurbishment - David Thorpe - Bog - Taylor & Francis Ltd - Plusbog.dk

Experimental Hematology Today-1989 - - Bog - Springer-Verlag New York Inc. - Plusbog.dk

The Art of Deathloop - Bethesda Softworks - Bog - Dark Horse Comics,U.S. - Plusbog.dk

The Changing Consumer - - Bog - Taylor & Francis Ltd - Plusbog.dk

A Rhetoric of Ruins - Andrew F. Wood - Bog - Lexington Books - Plusbog.dk

Violating Time - - Bog - Continuum Publishing Corporation - Plusbog.dk

Myth and Masculinity in the Japanese Cinema - Isolde Standish - Bog - Taylor & Francis Ltd - Plusbog.dk

Pete's Bogus Journey: An Autobiographical Descent Through A Career In Medicine - Peter Cackett - Bog - World Scientific Publishing Co Pte Ltd -

Computer Architecture - Charles Fox - Bog - No Starch Press,US - Plusbog.dk

Sneaker Freaker. The Ultimate Sneaker Book - Simon Wood - Bog - Taschen GmbH - Plusbog.dk