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Music in the Galant Style - Robert O. Gjerdingen - Bog - Oxford University Press Inc - Plusbog.dk

Frank Lloyd Wright - Robert Mccarter - Bog - Phaidon Press Ltd - Plusbog.dk

Science, Politics, and Evolution - Elisabeth A. Lloyd - Bog - Cambridge University Press - Plusbog.dk

Human Documents of the Lloyd George Era - E. Royston Pike - Bog - Taylor & Francis Ltd - Plusbog.dk

Descartes' Temporal Dualism - Rebecca Lloyd Waller - Bog - Lexington Books - Plusbog.dk

The Age of Lloyd George - Kenneth O. Morgan - Bog - Taylor & Francis Ltd - Plusbog.dk

Novatian’s Theology of the Father and Son - Daniel Lloyd - Bog - Rowman & Littlefield - Plusbog.dk

Frank Lloyd Wright’s Sacred Architecture - Anat Geva - Bog - Taylor & Francis Ltd - Plusbog.dk

Aphrodite's Tortoise - Lloyd Llewellyn Jones - Bog - Classical Press of Wales - Plusbog.dk

Cognitive Variations - Geoffrey Lloyd - Bog - Oxford University Press - Plusbog.dk

Cognitive Variations - Geoffrey Lloyd - Bog - Oxford University Press - Plusbog.dk

Sir Geoffrey Lloyd presents a cross-disciplinary study of the problems posed by the unity and diversity of the human mind. On the one hand, as humans we all share broadly the same anatomy, physiology, biochemistry, and certain psychological capabilities - the capacity to learn a language, for instance. On the other, different individuals and groups have very different talents, tastes, and beliefs, for instance about how they see themselves, other humans and the world around them. These issues are highly charged, for any denial of psychic unity savours of racism, while many assertions of psychic diversity raise the spectres of arbitrary relativism, the incommensurability of beliefs systems and their mutual unintelligibility. Lloyd surveys a fascinating range of subjects, examining where different types of arguments, scientific, philosophical, anthropological and historical can take us. He discusses colour perception, spatial cognition, animal and plant taxonomy, the emotions, ideas of health and well-being, concepts of the self, agency and causation, varying perceptions of the distinction between nature and culture, and reasoning itself. To avoid the pitfalls of misleading dichotomies (especially between cross-cultural universalism and cultural relativism) he pays due attention to the multidimensionality of the phenomena to be apprehended and to the diversity of manners, or styles, of apprehending them. The weight to be given to different factors, physical, biological, psychological, cultural, ideological, varies as between different subject-areas and sometimes even within a single area. He uses recent work in social anthropology, linguistics, cognitive science, neurophysiology, and the history of ideas to redefine the problems and clarify how our evident psychic diversity can be reconciled with our shared humanity.

DKK 838.00
1

Goodnight, Gracie - Lloyd Schwartz - Bog - The University of Chicago Press - Plusbog.dk

Uncover the Hidden Power of Television Programming - David Lloyd - Bog - SAGE Publications Inc - Plusbog.dk

Uncover the Hidden Power of Television Programming - David Lloyd - Bog - SAGE Publications Inc - Plusbog.dk

A must read for any advertisers. A well-designed experiment that sheds light on the critical issue of the effect of audience program involvement on advertising effectiveness. —Jerry Wind, Director, The Wharton School "Uncover the Hidden Power of Television Programming does exactly that—demonstrates that consumer involvement in a program can mean the difference between a commercial′s success and it being unwept, unmourned, and unremembered. This is another tool that advertisers and their agencies can use to obtain more mileage from their campaigns." -Jack Connors, CEO, Hill, Holiday Communications "The work that Clancy and Lloyd describe in this clearly-written and definitive book could-and should-change the way advertisers and their agencies think about (and buy) media. Advertisers who take the lessons of this study to heart will never buy television and print media the same way again. Clancy and Lloyd′s concept of the CPMI′s (cost per thousand people involved) is to CPM′s as cruise missiles are to artillery" -John Bernbach, CEO, The Bernbach "With all the hype and nonsense predicting the death of traditional media, it′s refreshing and important to understand the factual intelligence Kevin J. Clancy and David W. Lloyd offer to advertisers and agencies alike." -Allen Rosenshine, Chairman/CEO, BBDO Worldwide This ground-breaking book shows that television (and print) can be much more powerful advertising vehicles than has ever been supposed—a key issue in a time of fragmenting audiences—by measuring the involvement level of viewers in television programs, newspapers, and magazines. The original research reported in this book finds that the more involved viewers are in a television programs, the greater the impact of the advertising carried by the program. Since advertisers buy programs based on audience size and composition (e.g., demographics), and since these factors have little to do with viewer involvement, advertisers are missing a significant opportunity to improve the effectiveness of their adverting. As television audiences continue to fragment and commercial costs continue to rise, the book′s message grows even more important to television advertisers. Uncover the Hidden Power of Television Programming provides insight into how an advertiser can make the firm′s advertising dollars work harder and smarter.

DKK 844.00
1

Analogical Investigations - G. E. R. Lloyd - Bog - Cambridge University Press - Plusbog.dk