Essentials of Corporate Communication - Implementing Practices for Effective Reputation Management - Bog af Cees B.M. (Erasmus University Van Riel - H
Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego.