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Patients with Memory Disorders - Volker Voelzke - Bog - Springer - Plusbog.dk

Facets of an Academic’s Life - Michael Wertheimer - Bog - Springer - Plusbog.dk

Neuro-Advertising - Elke Schwarz - Bog - Springer - Plusbog.dk

Neuro-Advertising - Elke Schwarz - Bog - Springer - Plusbog.dk

Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include: - - Facial features - Body Reactions - Emotions - - Brain activity - In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the target group. Marketing agencies can benefit from this technique as well as marketers working for companies. Key figures help to compare results Typically, it is difficult to measure unconscious emotions and emotions. However, this new method manages to do just that by creating metrics in the context of consumer research. In this way, individual indices of marketing effectiveness can be measured: - Emotional Index: What emotions does advertising trigger? - Benefit Index: To what extent does the advertising convince with brain-appropriate benefits? - - Memory index: How high is the actual memory value? - - Hormone index: Which hormonal reactions are triggered and how do they influence the buying process of customers? - - Impulse Index: How well does advertising use impulse opportunities? - In turn, you can easily compare these indices with previous measurements and derive clear recommendations for action. The book on neuro-advertising explains this method in a practical way, allowing you to integrate it directly into your marketing planning.

DKK 717.00
1

Neuro-Advertising - Elke Schwarz - Bog - Springer - Plusbog.dk

Neuro-Advertising - Elke Schwarz - Bog - Springer - Plusbog.dk

Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include:Facial features Body Reactions EmotionsBrain activity In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the targetgroup. Marketing agencies can benefit from this technique as well as marketers working for companies. Key figures help to compare resultsTypically, it is difficult to measure unconscious emotions and emotions. However, this new method manages to do just that by creating metrics in the context of consumer research. In this way, individual indices of marketing effectiveness can be measured: Emotional Index: What emotions does advertising trigger? Benefit Index: To what extent does the advertising convince with brain-appropriate benefits?Memory index: How high is the actual memory value?Hormone index: Which hormonal reactions are triggered and how do they influence the buying process of customers?Impulse Index: How well does advertising use impulse opportunities? In turn, you can easily compare these indices with previous measurements and derive clear recommendations for action. The book on neuro-advertising explains this method in a practical way, allowing you to integrate it directly into your marketing planning.

DKK 519.00
1

MRI/CT and Pathology in Head and Neck Tumors - Michael P. Joseph - Bog - Springer - Plusbog.dk

Quantum Field Theory - Kazuhiko Nishijima - Bog - Springer - Plusbog.dk

Quantum Field Theory - Kazuhiko Nishijima - Bog - Springer - Plusbog.dk

This book is a translation of the 8th edition of Prof. Kazuhiko Nishijima''s classical textbook on quantum field theory. It is based on the lectures the Author gave to students and researchers with diverse interests over several years in Japan. The book includes both the historical development of QFT and its practical use in theoretical and experimental particle physics, presented in a pedagogical and transparent way and, in several parts, in a unique and original manner. The Author, Academician Nishijima, is the inventor (independently from Murray Gell-Mann) of the third (besides the electric charge and isospin) quantum number in particle physics: strangeness. He is also most known for his works on several other theories describing particles such as electron and muon neutrinos, and his work on the so-called Gell-Mann-Nishijima formula. The present English translation from its 8 th Japanese edition has been initiated and taken care of by the editors Prof. M. Chaichian and Dr. A. Tureanu from the University of Helsinki, who were close collaborators of Prof. Nishijima. Dr. Yuki Sato, a researcher in particle physics at the University of Nagoya, most kindly accepted to undertake the heavy task of translation. The translation of the book can be regarded as a tribute to Prof. Nishijima''s memory, for his fundamental contributions to particle physics and quantum field theory. The book presents with utmost clarity and originality the most important topics and applications of QFT which by now constitute the established core of the theory. It is intended for a wide circle of graduate and post-graduate students, as well as researchers in theoretical and particle physics. In addition, the book can be a useful source as a basic material or supplementary literature for lecturers giving a course on quantum field theory.

DKK 884.00
1