4 resultater (0,24748 sekunder)

Mærke

Butik

Pris (EUR)

Nulstil filter

Produkter
Fra
Butikker

Marketing Planning & Strategy - John Dawes - Bog - Sage Publications Ltd - Plusbog.dk

Digital Marketing - Annmarie Hanlon - Bog - Sage Publications Ltd - Plusbog.dk

Digital Marketing - Annmarie Hanlon - Bog - Sage Publications Ltd - Plusbog.dk

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: - - Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. - - A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. - - ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. - - ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. - - The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. - - Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. - - Worked digital marketing plan. - - Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. - Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

DKK 508.00
1

Strategy - Andrea Whittle - Bog - Sage Publications Ltd - Plusbog.dk

Strategy - Andrea Whittle - Bog - Sage Publications Ltd - Plusbog.dk

Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice. The fourth edition has been fully updated to include: • Coverage of contemporary issues including the Covid-19 pandemic, climate change and digitalization • Topical and engaging case studies such as Disney’s Strategy and Covid-19 , Netflix Versus Amazon: Dynamic Capabilities for Global Success , and PS5, Xbox and BMW: Chips and Supply Chains • A wealth of new examples of strategy in practice from world-renowned organisations such as Google, Uniqlo, Tesla, IKEA, and Airbnb Suitable for both undergraduate and postgraduate study, Strategy: Theory and Practice encourages readers to engage critically with the internal and external factors that shape strategy in the real world. A selection of tried and tested online resources, including a teaching guide, PowerPoints, an online case study bank and test bank of questions have been developed to support lecturers using the book in their teaching. Stewart Clegg is Professor at the University of Sydney, Emeritus Professor at the University of Technology Sydney, and Visiting Professor at the University of Stavanger, University of Johannesburg, and Nova School of Business and Economics. Christos Pitelis is Head of Department of International Business and Professor of International Business and Sustainable Competitiveness at the University of Leeds, and Life Fellow at Queens’ College, University of Cambridge. Jochen Schweitzer is an Associate Professor at the University of Technology Sydney. Andrea Whittle is Professor of Management at Newcastle University Business School.

DKK 546.00
1

Bundle: Digital Marketing 2e + The Digital Marketing Planner - Annmarie Hanlon - Bog - Sage Publications Ltd - Plusbog.dk

Bundle: Digital Marketing 2e + The Digital Marketing Planner - Annmarie Hanlon - Bog - Sage Publications Ltd - Plusbog.dk

Save money on these two essential Digital Marketing books by buying them together! Digital Marketing: Strategic Planning and Integration, Second Edition: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: - - Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. - - A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. - - ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. - - ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. - - The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. - - Includes a new ‘Journal of Note’ feature in each chapter, to direct you to - - Worked digital marketing plan - - Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. The Digital Marketing Planner: Your Step-by-Step Guide Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: 1) 1) Learn all the key information you need. 1) 1) See theory in practice through the running Zoom case example. 1) 1) Apply what you’ve learnt through 50 interactive activities and build your plan.

DKK 564.00
1