Pricemate

The Fourth Industrial Revolution - Klaus Schwab - Bog - Penguin Books Ltd - Plusbog.dk

''In this book, Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time - how to move forward in the Fourth Industrial Revolution'' Jack Ma, Executive Chairman, Alibaba Group Holding, People''s Republic of China''It''s no secret that technologies are reshaping the world''s economies and societies. To manage the risks and spread the benefits, we have to act now, and in the interest of stakeholders everywhere'' Andrew McAfee, Co-Founder, MIT Initiative on the Digital Economy, MIT, USAWe are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history.Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides.In The Fourth Industrial Revolution , Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all.''The technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change'' Eric Schmidt, Technical Advisor, Alphabet, USA

DKK 152.00

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Life 3.0 - Max Tegmark - Bog - Penguin Books Ltd - Plusbog.dk

'' This is the most important conversation of our time, and Tegmark''s thought-provoking book will help you join it'' Stephen HawkingTHE INTERNATIONAL BESTSELLER. DAILY TELEGRAPH AND THE TIMES BOOKS OF THE YEARSELECTED AS ONE OF BARACK OBAMA''S FAVOURITE BOOKS OF 2018 AI is the future - but what will that future look like? Will superhuman intelligence be our slave, or become our god?Taking us to the heart of the latest thinking about AI, Max Tegmark, the MIT professor whose work has helped mainstream research on how to keep AI beneficial, separates myths from reality, utopias from dystopias, to explore the next phase of our existence.How can we grow our prosperity through automation, without leaving people lacking income or purpose? How can we ensure that future AI systems do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will AI help life flourish as never before, or will machines eventually outsmart us at all tasks, and even, perhaps, replace us altogether? ''This is a rich and visionary book and everyone should read it'' The Times

DKK 126.00

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Islands of Profit in a Sea of Red Ink - Jonathan L. S. Byrnes - Bog - Penguin Books Ltd - Plusbog.dk

Companies around the world turn to MIT''s Jonathan Byrnes for one reason: he can figure out where the profit is. He shows them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishingly, in each case he finds that roughly 40% of his client''s businesses are unprofitable.We are transitioning from an era of mass markets to the Age of Precision Markets. Before, companies sought to distribute their products as widely as possible using arm''s-length customer relationships. Broad metrics like aggregate revenues and costs were adequate. But today companies form different relationships with different sets of customers. Successful businesses create competitive advantages and sustained profitability by developing innovative relationships and new types of value. This is a double-edged sword: if customers are matched with the right relationships, sales and profits soar...but if they are matched poorly, profitability plunges. Islands of Profit in a Sea of Red Ink tells you how to rethink your business for maximum profit - what to do, what difficulties you''ll encounter, and how to overcome them. This book gives you the roadmap and tools you''ll need to be a highly effective manager in a new era of business.

DKK 161.00

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The Last Lingua Franca - Nicholas Ostler - Bog - Penguin Books Ltd - Plusbog.dk

A revelatory and exhilarating tour de force, Nicholas Ostler''s The Last Lingua Franca: The Rise and Fall of World Languages explores the rise of a linguistic diversity we could never before have imagined. In the twenty-first century, can we really take the dominance of English for granted? In their time, Greek, Latin, Arabic, Sanskrit and Persian have each been world languages, sweeping the globe for centuries at a time. And yet they have all been displaced, just as Nicholas Ostler predicts English will be. What forces drive these linguistic currents? What characteristics do lingua francas share? And most importantly, how do they lose their power? ''Frequently jaw-dropping and never less than convincing'' Henry Hitchings, Financial Times ''Sweepingly learned and engagingly garrulous'' Sunday Times ''A much-needed challenge to conventional wisdom'' Guardian A linguist of astonishing voracity ... the predictions are striking'' Economist Nicholas Ostler is the author of Empires of the Word: A Language History of the World and Ad Infinitum: A Biography of Latin . He studied Greek, Latin and Philosophy at the University of Oxford and holds a Ph.D. in Linguistics from MIT. With a working knowledge of twenty-six languages, Nicholas now runs an institute for the protection of endangered languages.

DKK 127.00

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Girl Decoded - Rana El Kaliouby - Bog - Penguin Books Ltd - Plusbog.dk

''Bold, inspired and hopeful'' Arianna Huffington, founder and CEO of Thrive Global ''Lucid and captivating'' Max Tegmark, professor of physics at MIT and author of Life 3.0 A captivating memoir that chronicles one woman''s mission to humanise technology and what she learns about humanity along the way. Now more than ever, we find ourselves unable to express our true feelings through technology. Whether it''s a misunderstood text, an oversimplified emoji or a Skype call that leaves us feeling lonely, when most of our communication is carried out through tech, the result is a virtual world that''s lacking our humanity - a society lacking in empathy.Rana el Kaliouby discovered this when she left Cairo, a newly-married, Muslim woman, to take up her place at Cambridge University to study computer science. Many thousands of miles from home, she began to develop systems to help her better connect with her family. She started to pioneer the new field of Emotional Intelligence (EI). She now runs her company, Affectiva (the industry-leader in this emerging field) that builds EI into our technology and develops systems that understand humans the way we understand one another. This is the fascinating story of her mission to humanise technology and what she learns about humanity along the way.

DKK 127.00

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The New Breed - Kate Darling - Bog - Penguin Books Ltd - Plusbog.dk

''A must read for anyone interested in the emerging ethics of robotics'' Irene M. Pepperberg A bold, optimistic exploration of the relationship between robots and humans based on our history with animals, from a renowned MIT researcher The robots are here. They make our cars, they deliver fast food, they mine the sea floor. And in the near-future their presence will increasingly enter our homes and workplaces - making human-robot interaction a frequent, everyday occurrence. What will this future look like? What will define the relationship between humans and robots?Here Kate Darling, a world-renowned expert in robot ethics, shows that in order to understand the new robot world, we must first move beyond the idea that this technology will be something like us. Instead, she argues, we should look to our relationship with animals. Just as we have harnessed the power of animals to aid us in war and work, so too will robots supplement - rather than replace - our own skills and abilities.A deeply original analysis of our technological future and the ethical dilemmas that await us, The New Breed explains how the treatment of machines can reveal a new understanding of our own history, our own systems and how we relate - not just to non-humans, but also to each other.

DKK 127.00

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The Stuff of Thought - Steven Pinker - Bog - Penguin Books Ltd - Plusbog.dk

In The Stuff of Thought: Language as a Window into Human Nature , Steven Pinker looks at how the relationship between words and thoughts can help us understand who we are. Why do so many swear words involve topics like sex, bodily functions or the divine? Why do some children''s names thrive while others fall out of favour? Why do we threaten and bribe and seduce in such elaborate, often comical ways? How can a choice of metaphor damn a politician or start a war? And why do we rarely say what we actually mean? Language, as Steven Pinker shows, is at the heart of our lives, and through the way we use it - whether to inform, persuade, entertain or manipulate - we can glimpse the very essence of what makes us human. ''Awesome'' Daily Mail ''Highly entertaining ... funny and thought-provoking'' The Times ''Anyone interested in language should read The Stuff of Thought ... moments of genuine revelation and some very good jokes'' Mark Haddon, Sunday Telegraph Books of the Year ''No one writes about language as clearly as Steven Pinker, and this is his best book yet'' David Crystal, Financial Times Steven Pinker is the Johnstone Family Professor in the Department of Psychology at Harvard University. Until 2003, he taught in the Department of Brain and Cognitive Sciences at MIT. He conducts research on language and cognition, writes for publications such as The New York Times , Time and Slate , and is the author of six books, including The Language Instinct , How the Mind Works and The Blank Slate .

DKK 139.00

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Connectome - Sebastian Seung - Bog - Penguin Books Ltd - Plusbog.dk

Connectome, by Sebastian Seung is ''One of the most eagerly awaited scientific books of the year ... intellectually exhilarating, beautifully written, exquisitely precise yet still managing to be inspirational'' Irish Times What really makes us who we are? In this groundbreaking book, pioneering neuroscientist Sebastian Seung shows that our identity does not lie in our genes, but in the connections between our brain cells - our own particular wiring, or ''connectomes''.Everything about us - emotions, thoughts, memories - is encoded in these tangled patterns of neural connections, and now Seung and a dedicated team are mapping them in order to uncover the basis of personality, explain disorders such as autism and depression, and even enable us to ''upload'' our brains. This book reveals the secrets of the brain, showing how our connectome makes each of us uniquely ourselves. ''With the first-person flavour of James Watson''s Double Helix, Connectome gives a sense of the excitement on the cutting edge of neuroscience'' New Scientist ''Witty and exceptionally clear ... beautifully explained ... the best lay book on brain science I''ve ever read'' Wall Street Journal ''Seung is about to revolutionise brain science'' The Times ''The reader is swept along with his enthusiasm'' The New York Times Sebastian Seung is Professor of Computational Neuroscience at MIT and an Investigator of the Howard Hughes Medical Institute. He has made important advances in robotics, neuroscience, neuroeconomics, and statistical physics. His research has been published in leading scientific journals, and also featured in The New York Times , Technology Review , and The Economist .

DKK 127.00

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Throwing Rocks at the Google Bus - Douglas Rushkoff - Bog - Penguin Books Ltd - Plusbog.dk

Why doesn''t the explosive growth of companies such as Facebook and Uber deliver more prosperity for everyone? How could things be different? In San Francisco in 2013 activists protesting against the gentrification of their city smashed the windows of a bus carrying Google employees to work. But these protests weren''t just a question of the activists versus the Googlers, or even the 99 per cent versus the 1 per cent. Rather they were symptomatic of the true conflict of our age, between humanity as a whole and a digital economy in which boundless growth is valued above all else.In this groundbreaking book, Douglas Rushkoff - named one of the world''s ten most influential thinkers by MIT - lays out a ground plan for a different economic and social future. Ranging from big data to the rise of robots, from the gig economy to the collapse of the eurozone, Rushkoff shows how we can combine the best of human nature with the best of modern technology to achieve a state of sustainable, distributed wealth.It''s time the economy finally worked for the human beings it''s supposed to serve.''Douglas Rushkoff is one of today''s most incisive media theorists and a provocative critic of our digital economy. He''s also fun to read'' WALTER ISAACSON, president and CEO, The Aspen Institute, and author of Steve Jobs and The Innovators ''If you don''t know Rushkoff, you''re not serious about figuring out what''s going to happen next'' SETH GODIN, author of Purple Cow and Tribes

DKK 159.00

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Our Mathematical Universe - Max Tegmark - Bog - Penguin Books Ltd - Plusbog.dk

In Our Mathematical Universe , Max Tegmark, one of the most original physicists at work today, leads us on an astonishing journey to explore the mysteries uncovered by cosmology and to discover the nature of realityPart-history of the cosmos, part-intellectual adventure, Our Mathematical Universe travels from the Big Bang to the distant future via parallel worlds, across every possible scale - from the sub-atomic to the intergalactic - showing how mathematics provides the answers to our questions about the world. Where do we come from? What makes the universe the way it is? In essence, why are we here? With dazzling clarity, Max Tegmark ponders these deep mysteries and allows us to grasp the most cutting-edge and mind-boggling theories of physics. What he proposes is an elegant and fascinating idea: that our physical world not only is described by mathematics, but that it is mathematics. '' Our Mathematical Universe is nothing if not impressive. Brilliantly argued and beautifully written, it is never less than thought-provoking about the greatest mysteries of our existence'' - New York Times ''An amazing ride through the rich landscape of contemporary cosmology... Physics could do with more characters like Tegmark... an imaginative intellect and a charismatic presence'' - Clive Cookson, Financial Times Max Tegmark is author or co-author of more than 200 technical papers, twelve of which have been cited more than 500 times. He has featured in dozens of science documentaries, and his work with the SDSS collaboration on galaxy clustering shared the first prize in Science magazine''s "Breakthrough of the Year: 2003". He holds a Ph.D from the University of California, Berkeley, and is a physics professor at MIT.

DKK 127.00

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Why Information Grows - Cesar Hidalgo - Bog - Penguin Books Ltd - Plusbog.dk

In Why Information Grows , rising star C é sar Hidalgo offers a radical interpretation of global economics What is economic growth? And why, historically, has it occurred in only a few places? Previous efforts to answer these questions have focused on institutions, geography, finances, and psychology. But MIT professor César Hidalgo argues that in order to fully grasp the nature of economic growth we need to transcend the social sciences and turn to the science of information, networks and complexity. The growth of economies, he explains, is deeply connected with the growth of order - or information.At first glance, the universe seems hostile to order. Thermodynamics dictates that over time, order will disappear. But thermodynamics also has loopholes that promote the growth of information in pockets. Our cities are such pockets where information grows, but they are not all the same. For every Silicon Valley, Tokyo, and London, there are dozens of places with underdeveloped economies. Why does the US economy outstrip Brazil''s, and Brazil''s that of Chad? Why did the technology corridor along Boston''s Route 128 languish while Silicon Valley blossomed? In each case, the key is how people, companies, and the networks they form process information - it is all about their knowledge, knowhow and imagination. As Hidalgo compellingly shows, economies are made of networks of people and society is a collective computer. The problem of economic development is in fact the problem of making these networks more powerful.A radical new interpretation of global economics, Why Information Grows overturns traditional assumptions about the development of economies and the origins of wealth and takes a crucial step toward making economics less the dismal science and more the insightful one.

DKK 127.00

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Power Systems - Noam Chomsky - Bog - Penguin Books Ltd - Plusbog.dk

Power Systems is the latest collection of searing insights from intellectual superstar Noam Chomsky. In this new collection of conversations, conducted from 2010 to 2012, Noam Chomsky explores the most immediate and urgent concerns: the future of democracy in the Arab world, the implications of the Fukushima nuclear disaster, the ''class war'' fought by U.S. business interests against working people and the poor, the breakdown of mainstream political institutions and the rise of the far right.The latest volume from a long-established, trusted partnership, this collection shows once again that no interlocutor engages with Chomsky more effectively than David Barsamian. These interviews will inspire a new generation of readers, as well as longtime Chomsky fans eager for his latest thinking on the many crises we now confront, both at home and abroad. They confirm that Chomsky is an unparalleled resource for anyone seeking to understand our world today.Praise for Noam Chomsky:''One of the finest minds of the twentieth century'' New Yorker ''Noam Chomsky is a global phenomenon . . . he may be the most widely read American voice on foreign policy on the planet today'' New York Times Book Review ''Will there ever again be a public intellectual who commands the attention of so many across the planet?'' New Statesman ''The west''s most prominent critic of US imperialism . . . the closest thing in the English-speaking world to an intellectual superstar'' Guardian Noam Chomsky is the author of numerous bestselling political books, including Hegemony or Survival , Failed States , Interventions , What We Say Goes, Hopes and Prospects and, most recently, Occupy , all of which are published by Hamish Hamilton/Penguin. He is a professor in the Department of Linguistics and Philosophy at MIT, and is widely credited with having revolutionized modern linguistics.David Barsamian is the award-winning founder and director of Alternative Radio. He has authored several books of interviews with leading political thinkers. www.alternativeradio.org

DKK 162.00

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The Voltage Effect - John A List - Bog - Penguin Books Ltd - Plusbog.dk

''By far the best book I''ve ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you. '' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ________________ Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop . Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster. In The Voltage Effect , University of Chicago economist John A. List explains how to identify the ideas that will be successful when scaled, and how to avoid those that won''t. Drawing on his own original research, as well as fascinating examples from the realms of business, government, education, and public health, he details the five signature elements that cause voltage drops, and unpacks the four proven techniques for increasing positive results - or voltage gains - and scaling great ideas to their fullest potential. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale. ________________ ''One of the best economics books I have ever read - and an instant classic in behavioral economics.'' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and New York Times bestselling co-author of Nudge ''Thought-provoking and engaging. A must-read.'' Daron Acemoglu, Institute Professor at MIT and co-author of Why Nations Fail and The Narrow Corridor .

DKK 179.00

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Mærke

Butik

Pris (EUR)

The Fourth Industrial Revolution - Klaus Schwab - Bog - Penguin Books Ltd - Plusbog.dk

Life 3.0 - Max Tegmark - Bog - Penguin Books Ltd - Plusbog.dk

Islands of Profit in a Sea of Red Ink - Jonathan L. S. Byrnes - Bog - Penguin Books Ltd - Plusbog.dk

The Last Lingua Franca - Nicholas Ostler - Bog - Penguin Books Ltd - Plusbog.dk

Girl Decoded - Rana El Kaliouby - Bog - Penguin Books Ltd - Plusbog.dk

The New Breed - Kate Darling - Bog - Penguin Books Ltd - Plusbog.dk

The Stuff of Thought - Steven Pinker - Bog - Penguin Books Ltd - Plusbog.dk

Connectome - Sebastian Seung - Bog - Penguin Books Ltd - Plusbog.dk

Throwing Rocks at the Google Bus - Douglas Rushkoff - Bog - Penguin Books Ltd - Plusbog.dk

Our Mathematical Universe - Max Tegmark - Bog - Penguin Books Ltd - Plusbog.dk

Why Information Grows - Cesar Hidalgo - Bog - Penguin Books Ltd - Plusbog.dk

Power Systems - Noam Chomsky - Bog - Penguin Books Ltd - Plusbog.dk

The Voltage Effect - John A List - Bog - Penguin Books Ltd - Plusbog.dk

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