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Pro Logo - G. Mazzalovo - Bog - Palgrave Macmillan - Plusbog.dk

Pro Logo - G. Mazzalovo - Bog - Palgrave Macmillan - Plusbog.dk

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.

DKK 434.00
1

The United States, Norway and the Cold War, 1954–60 - Mats R Berdal - Bog - Palgrave Macmillan - Plusbog.dk

The United States, Norway and the Cold War, 1954–60 - Mats R Berdal - Bog - Palgrave Macmillan - Plusbog.dk

This study examines Norway''s place in the strategic policies of the Eisenhower administration. It is concerned, above all, with the operational level of American policy as expressed through the activities and war plans of government agencies and armed services. It sheds new light on US intelligence activities and cooperation with Norway and Nordic countries (including the U-2 incident); the evolution of US forward maritime strategy in the Atlantic; and on planning for strategic air operations in the event of war.

DKK 434.00
1

Conflict and Cooperation in Sino-British Business, 1860–1911 - E. Motono - Bog - Palgrave Macmillan - Plusbog.dk

Conflict and Cooperation in Sino-British Business, 1860–1911 - E. Motono - Bog - Palgrave Macmillan - Plusbog.dk

This is a study about the collapse of Chinese traditional commercial order in the late Qing period. It regards the process as an influence from the prevalence of pro-British Chinese commercial networks in the 1880s. Through the analysis of various Sino-British commercial conflicts after the Arrow war, this book reveals when and where such a commercial network was born and what impact it brought about on the Chinese society.

DKK 423.00
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The Making of New Labour’s European Policy - Russell Holden - Bog - Palgrave Macmillan - Plusbog.dk

The Making of New Labour’s European Policy - Russell Holden - Bog - Palgrave Macmillan - Plusbog.dk

Russell Holden considers the policy reversal on Europe made by the Labour Party between 1983 and 1999. It charts and analyzes how the Party became pro-European, with particular emphasis on how this change was conceived and implemented. In so doing, it concentrates on how the European issue became a political priority and dynamic tool for promoting economic reform and Party unity, two essential requirements in making the Party - New Labour - a credible alternative government in the eyes of the general public.

DKK 423.00
1

The Pimping of Prostitution - Julie Bindel - Bog - Palgrave Macmillan - Plusbog.dk

The Pimping of Prostitution - Julie Bindel - Bog - Palgrave Macmillan - Plusbog.dk

This book examines one of the most contested issues facing feminists, human rights activists and governments around the globe - the international sex trade. For decades, the liberal left has been conflicted as to whether pro-prostitution activists or abolitionists hold the correct view, and debates are ongoing as to who holds the key to the solutions facing the women and girls involved. Over the course of two years, Bindel conducted 250 interviews in almost 40 countries, cities and states, traveling around Europe, Asia, North America, Australia, New Zealand, and East and South Africa. Visiting legal brothels all around the world, Bindel got to know pimps, pornographers, survivors of the sex trade, and the women being sold by men classed as ''business entrepreneurs''. Whilst meeting feminist abolitionists, pro-prostitution campaigners, police and government officials, and the men who drive the demand, Bindel uncovered the lies, mythology and criminal activity that shroud this global trade, and suggests here a way forward for the women seeking to abolish the oldest oppression. Informed by the lived human experience of those interviewed, this book will be of great interest to feminists, students, criminal justice advocates, criminologists and human rights activists.

DKK 301.00
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African American Settlements in West Africa - A. Beyan - Bog - Palgrave Macmillan - Plusbog.dk

African American Settlements in West Africa - A. Beyan - Bog - Palgrave Macmillan - Plusbog.dk

John Brown Russwurm and African American Settlement in West Africa examines Russwurm's intellectual accomplishments and significant contributions to the black civil rights movement in America from 1826 - 1829, and more significantly explores the essential characteristics that distinguished his thoughts and endeavours from other black leaders in America, Liberia and Maryland in Liberia. Not surprisingly, the most controversial of Russwurm's ideas was his unwavering support of the American Colonization Society (ACS) and the Maryland State Colonization Society (MSCS), two organizations that most civil rights activists found racist and pro-slavery. Beyan probes the social and intellectual sources, underlying motives and the legacies of Russwurm's thoughts and endeavours, all in an attempt to dissect why Russwurm acted and made the choices that he did.

DKK 426.00
1

Communication and Peace - Cees J. Hamelink - Bog - Palgrave Macmillan - Plusbog.dk

Communication and Peace - Cees J. Hamelink - Bog - Palgrave Macmillan - Plusbog.dk

This book provides a robust conceptualization of peace. Hamelink defines peace as conceived of moments of celebrating human togetherness, with deep fractures that polarize society standing in the way of collectively celebrating togetherness and posing a serious existential risk to humanity. ''Deep dialogue'' is the form of human cooperative communication that is needed to build communities that can overcome polarization. This is the most difficult form of human conversation as it is based upon trust, mutuality, patience and freedom, and requires safe, non-threatening spaces, but this book explains how to overcome the essential obstacles that prevent this dialogue. To curate a ''deep dialogue'' we must turn to humanity''s unique resource: our ability to communicate pro-socially and cooperatively.

DKK 434.00
1

Rebellious Conservatives - David R. Dietrich - Bog - Palgrave Macmillan - Plusbog.dk

Rebellious Conservatives - David R. Dietrich - Bog - Palgrave Macmillan - Plusbog.dk

Conservative social movements such as the Tea Party are having a huge impact on American politics and social life. Unlike social movements of the past, these conservative protesters are not oppressed minorities but tend to be relatively privileged population groups. So why are they protesting? Rebellious Conservatives examines three conservative movements, the anti-abortion/pro-life movement, the anti-illegal immigration movement, and the Tea Party, to determine why conservatives engage in protest, how they justify such action, and how they seek to reshape America. Drawing upon aspects of social movement and race theory, the author shows how perceived threats to the privileges of these conservatives drives their protest, how these movements have attempted to reshape American identities to protect these privileges, and the potential implications of the success of these movements.

DKK 178.00
1

India-Pakistan - A. Misra - Bog - Palgrave Macmillan - Plusbog.dk

India-Pakistan - A. Misra - Bog - Palgrave Macmillan - Plusbog.dk

In 60 years the nuclear tipped South Asian enduring rivals, India and Pakistan have fought four wars and were close to a fifth one in 2001. Indo-Pak dyad has been the focal point of countless studies and while discord and conflict are the focus of most studies there have been periods of cooperation that have not been given enough attention. This book is an attempt to dig out the positive aspects of past Indo-Pak engagements and explore the relevant lessons to help resolve the pending issues. The book argues that both came to terms with each after 50 years and created the composite dialogue process in 1997 and by extracting lessons from the history they can resolve their differences even if their overall relations remain hostile.

DKK 434.00
1

Shell, Greenpeace and the Brent Spar - G. Jordan - Bog - Palgrave Macmillan - Plusbog.dk

Shell, Greenpeace and the Brent Spar - G. Jordan - Bog - Palgrave Macmillan - Plusbog.dk

The decision by multinational Shell not to dispose of the Brent Spar oil facility in the North Atlantic was taken after several occupations of the structure by Greenpeace, and as a result of large scale pro-Greenpeace protest in the UK, Germany and other continental countries. This case is often cited as showing the power of single issue pressure groups and is presented as leading to a pivotal reconsideration by big business of the importance of environmental dimensions. However, detailed research proves that Shell changed its mind on the Brent Spar issue because of the corporate structure of the company which meant that some parts were reluctant to bear the bad publicity. Using this case study, Grant Jordan considers the role of scientific advice in shaping governmental decisions on matters such as BSE, GM foods, global warming - and the consequences of a divided scientific view. He looks at the use of the media by groups and companies attempting to control the political agenda.

DKK 423.00
1

Advertising, Literature and Print Culture in Ireland, 1891-1922 - C. Nally - Bog - Palgrave Macmillan - Plusbog.dk

Advertising, Literature and Print Culture in Ireland, 1891-1922 - C. Nally - Bog - Palgrave Macmillan - Plusbog.dk

This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse''s editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy''s stout with the British military, Sinn Féin and the Irish Free State.

DKK 434.00
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Digital Stractics - Chris Outram - Bog - Palgrave Macmillan - Plusbog.dk

Digital Stractics - Chris Outram - Bog - Palgrave Macmillan - Plusbog.dk

In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today''s digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of ''digital'' and expect harder and more rigorous medium term planning from start-ups.As a result, while the empirical process of learning by doing is becoming part of traditional companies'' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between ''plan'' and ''do'' collapse strategy and tactics have to blend. The world of STRACTICS is upon us.

DKK 264.00
1

Capital Returns - - Bog - Palgrave Macmillan - Plusbog.dk

Capital Returns - - Bog - Palgrave Macmillan - Plusbog.dk

We live in an age of serial asset bubbles and spectacular busts. Economists, policymakers, central bankers and most people in the financial world have been blindsided by these busts, while investors have lost trillions. Economists argue that bubbles can only be spotted after they burst and that market moves are unpredictable. Yet Marathon Asset Management, a London-based investment firm managing over $50 billion of assets has developed a relatively simple method for identifying and potentially avoiding them: follow the money, or rather the trail of investment. Bubbles whether they affect a whole economy or merely a single industry, tend to attract a splurge of capital spending. Excessive investment drives down returns and leads inexorably to a bust. This was the case with both the technology bubble at the turn of the century and the US housing bubble which followed shortly after. More recently, vast sums have been invested in mining and energy. From an investor''s perspective, the trick is to avoid investing in sectors, or markets, where investment spending is unduly elevated and competition is fierce, and to put one''s money to work where capital expenditure is depressed, competitive conditions are more favourable and, as a result, prospective investment returns are higher. This capital cycle strategy encourages investors to eschew the simple ''growth'' and ''value'' dichotomy and identify firms that can deliver superior returns either because capital has been taken out of an industry, or because the business has strong barriers to entry (what Warren Buffett refers to as a ''moat''). Some of Marathon''s most successful investments have come from obscure, sometimes niche operations whose businesses are protected from the destructive forces of the capital cycle. Capital Returns is a comprehensive introduction to the theory and practical implementation of the capital cycle approach to investment. Edited and with an introduction by Edward Chancellor, the book brings together 60 of the most insightful reports written between 2002 and 2014 by Marathon portfolio managers. Capital Returns provides key insights into the capital cycle strategy, all supported with real life examples from global brewers to the semiconductor industry - showing how this approach can be usefully applied to different industry conditions and how, prior to 2008, it helped protect assets from financial catastrophe. This book will be a welcome reference for serious investors who looking to maximise portfolio returns over the long run.

DKK 509.00
1