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The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store - Anders Dahlvig - Bog - McGraw-Hill Education - Europe -

The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store - Anders Dahlvig - Bog - McGraw-Hill Education - Europe -

Praise for The IKEA Edge “A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.” —Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001 “With Anders Dahlvig’s recommendations, we could solve many of the world’s problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool.” —Gordon Roddick, cofounder of The Body Shop “The IKEA Edge is a fascinating case study of an entrepreneurial company’s growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a ‘good,’ value-driven company and managing for profit. Anders Dahlvig proves it can be done.” —Antonia Axson Johnson, Chairperson, Axel Johnson AB About the Book: With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the world—all while maintaining its reputation as one of the world’s best corporate citizens. In The IKEA Edge , Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad—by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together. The IKEA Edge serves as an expansive case study for “doing good business while being a good business.” Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term—four principles that can be applied in any business, in any industry. social and business agenda—and it continues to grow, even during the worst global recession in history. In a time when the public’s trust of business has hit bottom, such an approach to business is more critical than ever. A combination of personal memoir, call to action, and strategic vision, The IKEA Edge provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.

DKK 328.00
1

Strategic Human Resource Management: A Balanced Approach - Paul Boselie - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Strategic Human Resource Management: A Balanced Approach - Paul Boselie - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Now in its second edition, Strategic HRM: A Balanced Approach has been updated and revised throughout to examine the latest in theory and practice. Central to its theme is putting HRM in its organizational context and creating a more balanced approach to managing people – ‘HR sensitivity’. To illustrate how understanding context is key to successful strategic HRM, this text doesn’t offer best-practice solutions but takes a critical perspective HRM builds on economics, psychology, sociology and industrial relations. It’s a multilevel approach that includes the individual employee, teams, business units, organizations, sectors/populations, and countries. Key additions: •New chapter on talent management•New chapter on strategy implementation•New cases studies, including CERN IKEA and Efteling•Major revisions to chapters on achieving the right balance and HR roles. Key Features: •Cases and Discussion Questions provide real-world scenarios and issues to illustrate contemporary HR issues in practice•Stop and Reflect Boxes throughout each chapter designed to encourage students to critically evaluate topics and issues raised and how they can be applied to real-life situations•Personal Development Boxes help students think about how to link theoretical concepts with the development of personal skills appropriate to effective HRM•Experiential Exercises present ‘Individual’ and ‘Team’ tasks at the end of each chapter that can be used as in-class exercises encouraging students to learn from direct experiences•Chapter Summaries provide links to learning objectives to help students remember key facts, concepts and issues. They also serve as an excellent study or revision guide•References and Further Reading list the literature referred to and highlight sources to help students to research and read around the topic in more depth. Strategic HRM: A Balanced Approach offers an engaging and comprehensive discussion of the factors that shape Human Resource Management (HRM) in organizations. Paul Boselie is a Professor in Strategic Human Resource Management (SHRM) in the Utrecht University School of Governance at Utrecht University (the Netherlands). His research traverses human resource management (HRM), institutionalism, strategic management and industrial relations.

DKK 590.00
1

Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most - Bolivar Bueno - Bog - McGraw-Hill Education - Europe -

Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most - Bolivar Bueno - Bog - McGraw-Hill Education - Europe -

“B.J. Bueno and his team at The Cult Branding Company respect and understand what so manystrategists miss: before we can be experts on product, sales, or the market, we must fi rst beexperts on human nature. They have a proven track record of building healthy, sustainable businessesfor some of the best brands in the world—using the very process outlined in this book.” —BERT JACOBS, chief executive optimist, The Life is good Company “B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a greatbrand. If you want to attract and retain highly profi table “brand lovers” rather than stalk newcustomers, then carefully read this book. B.J. wisely outlines why this is vital and importantly,how to actually do it in today’s marketplace! — DARRYL “DC” COBBIN, president, Brand Positioning Doctors,and former VP of Marketing, 20th Century Fox “ Customers First tells the truth. I got a shiver up my back reading this book:What if my competitors read this and follow B.J.’s advice? I don’t care what sizebusiness you run, you could and should do exactly as this book instructs.As I was reading, I kept thinking of ways to get my customers to tellme how to be better.” —DAVID RATNER, owner, Dave’s Soda and Pet City MASTER THE SCIENCE OF MARKET DOMINATION… Brand Lovers are the best of your best customers. They power Harley-Davidsonto the top of the enthusiast motorcycle market; they’re the core of Apple’s dominant position in portable devices; and they’re the reason why no other premium grocery chain can take a bite out of Whole Foods’ market share. Customers First , by top branding strategist B.J. Bueno, shows how your business will achieve this level of extreme customer loyalty through Brand Modeling, the objective and scientific analysis of your organization’s performance across a wide range of situations. An accurate Brand Model will arm you with hard data to pinpoint and engage your brand’s most passionate customers—and give you an action plan for inspiring and empowering these Brand Lovers to be your most effective evangelists. Much more than a summary of who you are and what you do, a Brand Model maps your business’s DNA to help you build an unbeatable competitive advantage. Through examples of real-world success stories—among them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlines—and a detailed sample case study that shows effective Brand Modeling practices in action, Customers First delivers strategic insights and proven techniques for you to: - - Differentiate your products in ways that are meaningful to your best customers - - Drive growth by creating brand extensions that are a natural fit with your existing products - - Significantly improve marketing ROI by avoiding customers not interested in your brand - - Visually and verbally communicate brand values that resonate with your best customers Brand Modeling evolves the current state of marketing to a new level of sophistication. In Customers First , B.J. Bueno shows how to use this critical tool to eliminate guesswork from your marketing efforts and focus more clearly on understanding (and pleasing) your most valuable ally in the battle for market dominance: The Brand Lover. B.J. BUENO is founder and managing partner of The Cult Branding Company, the premiere Brand Modeling and consumer insight research firm. He is a board member of the Retail Advertising and Marketing Association and a member of the Chief Marketing Officers board for international retailers.

DKK 250.00
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How to Succeed with Continuous Improvement: A Primer for Becoming the Best in the World - Joakim Ahlstrom - Bog - McGraw-Hill Education - Europe -

How to Succeed with Continuous Improvement: A Primer for Becoming the Best in the World - Joakim Ahlstrom - Bog - McGraw-Hill Education - Europe -

Your organizational transformation begins here! Comprehensive, detailed, and easy to read and understand, How to Succeed with Continuous Improvement takes you through a real-life case study of one organization’s journey to a world-class continuous improvement process. Joakim Ahlstrom—one of the world’s most respected continuous improvement experts—serves as your coach. He first helps you decide whether you want to embark on the continuous improvement journey and takes you through the entire process step by step, all the way through generating remarkable business results with his unique methods. In each chapter, Ahlstrom describes a specific stage of the transformation story and provides a clear analysis of each one to help you apply his methods in your own company. In no time you’ll grasp all the concepts you need to know. How to Succeed with Continuous Improvement covers it all, including: - - - How to shift mindsets and behaviors using the often neglected practice of coaching - - Common pitfalls to help you plan out how you will apply the principles and practices - - Using “six-legged spiders” and “fishy” diagrams to achieve measurable results - - Ways to avoid “Watermelon” key performance indicators that often mask the truth Ahlstrom explains rational behind all the methods in the book—the results they produce, and why—and offers practical advice on how to get full input from everyone involved. Ahlstrom concludes the book with a chapter offering a current-state analysis tool and a simple template to apply in your company. If you’re seeking to design and launch a continuous improvement program, How to Succeed with Continuous Improvement is the first book you should turn to—and it’s the last one you’ll ever need! Praise for How to Succeed with Continuous Improvement “Using a story he lived through, Joakim vividly brings to life for us the transformation from a mediocre top-down organization depending on a few internal experts for its survival to a high performance organization of empowered employees engaged in continuous improvement.” –Jeffrey Liker, bestselling author of The Toyota Way “This succinct book packs an enormous amount of wisdom and experience into an entertaining fast read. It gives a clear roadmap for any leader to implement a strong continuous improvement program in his or her unit. Highly recommended!” –Alan G. Robinson, Professor of Management, University of Massachusetts and author of Corporate Creativity and Ideas are Free “The most valuable and lean book I have read about lean.” –Göran Martinsson, Continuous improvement Manager, IKEA “Well written, easy to read, filled with excellent examples . . . If you only plan to read one change management book this year, this is the book you should read.” –Dag Näslund, Professor of Management, University of North Florida “An amazing guide in lean principles, with simple tools for simplifications.” –Susanne Schipper, Continuous Improvement Coach, AstraZeneca “Simplicity is the essence of this great book. Ahlstrom delivers a straightforward and simple approach to support your work with continuous improvement.” –Ronny Ålund, Productivity Management, Volvo CE “This book is a little gem with large content! Unlike many other books on the subject, you only have to read it once because it sticks.” –Johan Valett, Vice President Haldex Way, Haldex “I recommend How to Succeed with Continuous Improvement to anyone who needs a fast and inspiring introduction to continuous improvement.” –Janne Lundberg, Global Lean Innovation Manager, Assa Abloy

DKK 196.00
1

Crafting and Executing Strategy - Alex Janes - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Crafting and Executing Strategy - Alex Janes - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Now with a brand new case book available in Connect for 2022, the 2nd edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing in-depth analysis of the challenges of strategic management at a range of companies. This edition includes: • A new 6Ds framework, allowing readers to structure their approach to strategic management around the fundamental elements of the strategy process (Diagnosis, Direction, Decisions and Delivery) and the context within which that process is managed (Dynamism and Disorder). • Opening cases that begin each chapter and feature real-life business scenarios from companies such as Tinder, Ikea and Victorinox, introducing strategic concepts and theories. • Illustration Capsules, which have been updated to illustrate contemporary business concerns and demonstrate how companies have reacted strategically, increasing understanding of successful strategies. Companies featured include Burberry, TOMS, Aldi, Novo Nordisk and more. • Key Debates that stimulate classroom discussion and encourage critical analysis. • Emerging Themes that present contemporary strategic opportunities and issues such as ripple intelligence and technology and new organizational structures. • A Different View encouraging readers to appreciate differing viewpoints on strategic concepts and theories. • End of chapter cases that capture each chapter’s main theories through engaging cases on companies such as Adidas and Nike, Lego and Uber. • New recommended reading at the end of each chapter which help to further knowledge, including classic texts and advanced reading, and author notes providing context NEW TO CONNECT for 2022 Connect is McGraw-Hill’s learning and teaching environment that improves student performance and outcomes while promoting engagement and comprehension of content. A new Case Book for Crafting and Executing Strategy is available as a separate eBook via McGraw Hill’s Connect platform and consists of the most popular existing cases, as well as introducing six brand new cases that discuss the latest strategic developments, including how companies have been responding to the Covid-19 pandemic and Brexit. On Connect you will also find associated questions to test students’ understanding and critical analysis of the case study as well as teaching notes available in your Instructor Resources. New Cases feature organizations and companies incuding Hornby, IG Design Group PLC, Newcastle United, Novo Nordisk, Shiseido and Spotify. Also available are brand new Video Case Studies, with interviewees including the Brand Director of Galaxy Chocolate. This new edition is available with SmartBook 2.0, McGraw-Hill’s adaptive, digital tool that tests students’ knowledge of key concepts and pinpoints the topics on which they need to focus study time. SmartBook 2.0 is the latest version of SmartBook, with key updates to: improve accessibility, provide mobile functionality, allow a more granular level of content selection, and provide the ability to assign Recharge activities. Crafting and Executing Strategy is also available with both The Business Strategy Game and GLO-BUS – the world’s leading business strategy simulations. Alex Janes is Senior Lecturer in Management at the University of Exeter Business School; Ciara Sutton is Lecturer in Strategy at Stockholm School of Economics.

DKK 590.00
1