Pricemate

Salt Wars - Tom Frieden - Bog - MIT Press Ltd - Plusbog.dk

How food industry lobbyists and a small group of scientists have successfully fought government efforts to reduce dangerous levels of sodium in our food. A high-sodium diet is deadly; studies have linked it to high blood pressure, strokes, and heart attacks. It''s been estimated that excess sodium in the American diet causes as many as 100,000 deaths and many billions of dollars in avoidable health-care costs each year. And yet salt is everywhere in our diets--in packaged foods, fast foods, and especially meals at table-service restaurants. Why hasn''t salt received the sort of public attention and regulatory action that sugar and fat have? In Salt Wars , Michael Jacobson explains how the American food industry and a small group of scientists have successfully fought government efforts to reduce dangerous levels of sodium in our food.

DKK 161.00

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Sonic Warfare - Steve Goodman - Bog - MIT Press Ltd - Plusbog.dk

An exploration of the production, transmission, and mutation of affective tonality—when sound helps produce a bad vibe. Sound can be deployed to produce discomfort, express a threat, or create an ambience of fear or dread—to produce a bad vibe. Sonic weapons of this sort include the “psychoacoustic correction” aimed at Panama strongman Manuel Noriega by the U.S. Army and at the Branch Davidians in Waco by the FBI, sonic booms (or “sound bombs”) over the Gaza Strip, and high-frequency rat repellants used against teenagers in malls. At the same time, artists and musicians generate intense frequencies in the search for new aesthetic experiences and new ways of mobilizing bodies in rhythm. In Sonic Warfare , Steve Goodman explores these uses of acoustic force and how they affect populations. Traversing philosophy, science, fiction, aesthetics, and popular culture, he maps a (dis)continuum of vibrational force, encompassing police and military research into acoustic means of crowd control, the corporate deployment of sonic branding, and the intense sonic encounters of sound art and music culture. Goodman concludes with speculations on the not yet heard—the concept of unsound, which relates to both the peripheries of auditory perception and the unactualized nexus of rhythms and frequencies within audible bandwidths.

DKK 267.00

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Person, Thing, Robot - David J. Gunkel - Bog - MIT Press Ltd - Plusbog.dk

Why robots defy our existing moral and legal categories and how to revolutionize the way we think about them. Robots are a curious sort of thing. On the one hand, they are technological artifacts—and thus, things . On the other hand, they seem to have social presence, because they talk and interact with us, and simulate the capabilities commonly associated with personhood. In Person, Thing, Robot , David J. Gunkel sets out to answer the vexing question: What exactly is a robot? Rather than try to fit robots into the existing categories by way of arguing for either their reification or personification, however, Gunkel argues for a revolutionary reformulation of the entire system, developing a new moral and legal ontology for the twenty-first century and beyond.In this book, Gunkel investigates how and why efforts to use existing categories to classify robots fail, argues that “robot” designates an irreducible anomaly in the existing ontology, and formulates an alternative that restructures the ontological order in both moral philosophy and law. Person, Thing, Robot not only addresses the issues that are relevant to students, teachers, and researchers working in the fields of moral philosophy, philosophy of technology, science and technology studies (STS), and AI/robot law and policy but it also speaks to controversies that are important to AI researchers, robotics engineers, and computer scientists concerned with the social consequences of their work.

DKK 425.00

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Phenomenology - Chad Engelland - Bog - MIT Press Ltd - Plusbog.dk

A concise and accessible introduction to phenomenology, which investigates the experience of experience. This volume in the MIT Press Essential Knowledge series offers a concise and accessible introduction to phenomenology, a philosophical movement that investigates the experience of experience. Founded by Edmund Husserl (1859–1938) and expounded by Max Scheler, Martin Heidegger, Maurice Merleau-Ponty, and others, phenomenology ventures forth into the field of experience so that truth might be met in the flesh. It investigates everything as experienced . It does not study mere appearance but the true appearances of things, holding that the unfolding of experience allows us to sort true appearances from mere appearance. The book unpacks a series of terms—world, flesh, speech, life, truth, love, and wonder—all of which are bound up with each other in experience. For example, world is where experience takes place; flesh names the way our experiential exploration is inscribed into the bearings of our bodily being; speech is instituted in bodily presence; truth concerns the way our claims about things are confirmed by our experience. A chapter on the phenomenological method describes it as a means of clarifying the modality of experience that is written into its very fabric; and a chapter on the phenomenological movement bridges its divisions while responding to criticisms from analytic philosophy and postmodernism.

DKK 161.00

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The Art of Abduction - Igor Douven - Bog - MIT Press Ltd - Plusbog.dk

A novel defense of abduction, one of the main forms of nondeductive reasoning. With this book, Igor Douven offers the first comprehensive defense of abduction, a form of nondeductive reasoning. Abductive reasoning, which is guided by explanatory considerations, has been under normative pressure since the advent of Bayesian approaches to rationality. Douven argues that, although it deviates from Bayesian tenets, abduction is nonetheless rational. Drawing on scientific results, in particular those from reasoning research, and using computer simulations, Douven addresses the main critiques of abduction. He shows that versions of abduction can perform better than the currently popular Bayesian approaches—and can even do the sort of heavy lifting that philosophers have hoped it would do. Douven examines abduction in detail, comparing it to other modes of inference, explaining its historical roots, discussing various definitions of abduction given in the philosophical literature, and addressing the problem of underdetermination. He looks at reasoning research that investigates how judgments of explanation quality affect people’s beliefs and especially their changes of belief. He considers the two main objections to abduction, the dynamic Dutch book argument, and the inaccuracy-minimization argument, and then gives abduction a positive grounding, using agent-based models to show the superiority of abduction in some contexts. Finally, he puts abduction to work in a well-known underdetermination argument, the argument for skepticism regarding the external world.

DKK 475.00

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Buy Now - Emily West - Bog - MIT Press Ltd - Plusbog.dk

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now , Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand’s focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand’s image control strategies. West considers why pushback against Amazon’s ubiquity and market power has come mainly from among Amazon’s workers rather than its customers or competitors, arguing that Amazon’s brand logic fragments consumers as a political bloc. West’s innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today’s economy.

DKK 287.00

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Memo for Nemo - William Firebrace - Bog - MIT Press Ltd - Plusbog.dk

A cultural history of living in the undersea, both fictional and real, from Jules Verne’s Captain Nemo to NASA’s ECC02 project. In Memo for Nemo , William Firebrace investigates human inhabitation of the undersea, both fictional and real. Beginning with Jules Verne’s Captain Nemo—an undersea Renaissance man with a library of 12,000 volumes on his submarine—and proceeding through aquariums, undersea photography, artificial seas on land, nuclear-powered submarines, undersea film epics, giant squid, and NASA satellites, Firebrace examines the undersea as a zone created by exploration and invention. Throughout, the history of undersea life is accompanied by an imagined undersea, envisioned by cultural figures ranging from Verne and Herman Melville to Orson Welles and Jimi Hendrix. Firebrace takes readers though the enormous sequence of rooms (impossible in real life) in Nemo’s submarine, recounts the competition among nineteenth-century cities to build the most spectacular aquatic world, and explains the workings of the bathysphere—an early underwater vessel modeled on a hot-air balloon. He considers the aquarium’s function in films as a sort of viewing lens, describes the chlorine-proof artificial sea life seen by passengers on the submarine ride at Disneyland, and reports that Jacques Cousteau’s famous underwater documentaries were in fact highly staged. The oceans of today are not those imagined by Verne; they are changing from both natural processes and human influence. Memo for Nemo documents the power of the undersea in both art and life.

DKK 268.00

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Speculative Everything - Anthony Dunne - Bog - MIT Press Ltd - Plusbog.dk

How to use design as a tool to create not only things but ideas, to speculate about possible futures. Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be—to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose “what if” questions that are intended to open debate and discussion about the kind of future people want (and do not want). Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction. They show us, for example, ideas for a solar kitchen restaurant; a flypaper robotic clock; a menstruation machine; a cloud-seeding truck; a phantom-limb sensation recorder; and devices for food foraging that use the tools of synthetic biology. Dunne and Raby contend that if we speculate more—about everything—reality will become more malleable. The ideas freed by speculative design increase the odds of achieving desirable futures.

DKK 271.00

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Artificial Communication - Elena Esposito - Bog - MIT Press Ltd - Plusbog.dk

A proposal that we think about digital technologies such as machine learning not in terms of artificial intelligenc e but as artificial communication . Algorithms that work with deep learning and big data are getting so much better at doing so many things that it makes us uncomfortable. How can a device know what our favorite songs are, or what we should write in an email? Have machines become too smart? In Artificial Communication , Elena Esposito argues that drawing this sort of analogy between algorithms and human intelligence is misleading. If machines contribute to social intelligence, it will not be because they have learned how to think like us but because we have learned how to communicate with them. Esposito proposes that we think of “smart” machines not in terms of artificial intelligence but in terms of artificial communication . To do this, we need a concept of communication that can take into account the possibility that a communication partner may be not a human being but an algorithm—which is not random and is completely controlled, although not by the processes of the human mind. Esposito investigates this by examining the use of algorithms in different areas of social life. She explores the proliferation of lists (and lists of lists) online, explaining that the web works on the basis of lists to produce further lists; the use of visualization; digital profiling and algorithmic individualization, which personalize a mass medium with playlists and recommendations; and the implications of the “right to be forgotten.” Finally, she considers how photographs today seem to be used to escape the present rather than to preserve a memory.

DKK 251.00

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Salt Wars - Michael Jacobson - Bog - MIT Press Ltd - Plusbog.dk

How food industry lobbyists and a small group of scientists have successfully fought government efforts to reduce dangerous levels of sodium in our food. A high-sodium diet is deadly; studies have linked it to high blood pressure, strokes, and heart attacks. It''s been estimated that excess sodium in the American diet causes as many as 100,000 deaths deaths and many billions of dollars in avoidable health-care costs each year. And yet salt is everywhere in our diets—in packaged foods, fast foods, and especially meals at table-service restaurants. Why hasn''t salt received the sort of public attention and regulatory action that sugar and fat have? In Salt Wars , Michael Jacobson explains how the American food industry and a small group of scientists have successfully fought government efforts to reduce dangerous levels of sodium in our food. Despite an abundance of research going back more than half a century showing that high-sodium diets lead to hypertension and other ills, a few scientists argue the opposite—that American consume a healthy amount of salt and that eating less would increase the risk of cardiovascular disease. This “man bites dog” take on sodium confused consumers and was enthusiastically taken up by food industry lobbyists. Jacobson, a salt wars combatant for more than forty years, explains what science actually says about salt intake and rebuts “sodium skeptics.” He discusses what other countries are doing to cut dietary salt, and describes some recent victories in the United States. He advises readers how to reduce salt—warning them against “salt bombs” (Campbell''s Chicken Noodle Soup, for example, packs an entire day''s worth of sodium in one can)—and calls on them to suit up for the next battle in the salt wars.

DKK 206.00

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Obelisk - Benjamin Weiss - Bog - MIT Press Ltd - Plusbog.dk

The many meanings of obelisks across nearly forty centuries, from Ancient Egypt (which invented them) to twentieth-century America (which put them in Hollywood epics). Nearly every empire worthy of the name—from ancient Rome to the United States—has sought an Egyptian obelisk to place in the center of a ceremonial space. Obelisks—giant standing stones, invented in Ancient Egypt as sacred objects—serve no practical purpose. For much of their history their inscriptions, in Egyptian hieroglyphics, were completely inscrutable. Yet over the centuries dozens of obelisks have made the voyage from Egypt to Rome, Constantinople, and Florence; to Paris, London, and New York. New obelisks and even obelisk-shaped buildings rose as well—the Washington Monument being a noted example. Obelisks, everyone seems to sense, connote some very special sort of power. This beautifully illustrated book traces the fate and many meanings of obelisks across nearly forty centuries—what they meant to the Egyptians, and how other cultures have borrowed, interpreted, understood, and misunderstood them through the years. In each culture obelisks have taken on new meanings and associations. To the Egyptians, the obelisk was the symbol of a pharaoh''s right to rule and connection to the divine. In ancient Rome, obelisks were the embodiment of Rome''s coming of age as an empire. To nineteenth-century New Yorkers, the obelisk in Central Park stood for their country''s rejection of the trappings of empire just as it was itself beginning to acquire imperial power. And to a twentieth-century reader of Freud, the obelisk had anatomical and psychological connotations. The history of obelisks is a story of technical achievement, imperial conquest, Christian piety and triumphalism, egotism, scholarly brilliance, political hubris, bigoted nationalism, democratic self-assurance, Modernist austerity, and Hollywood kitsch—in short, the story of Western civilization.

DKK 281.00

1

Perspecta 48 - - Bog - MIT Press Ltd - Plusbog.dk

Ruminations on the paradoxical nature of amnesia: can the gaps it creates provide spaces for invention? Architecture, the most durable of the arts, is inextricably linked to issues of memory, nostalgia, and history. Yet, in this impatient century, the discipline''s relationship to the past has become increasingly fraught. The stream of readily accessible information has trapped us in a perpetual present, and our attention spans have been reduced to 140-character bursts. As archives overflow and data multiplies, these accumulating facts lack any theory of significance. Is history still relevant in a media landscape where time passes at an accelerated pace? This issue of Perspecta —the oldest and most distinguished student-edited architectural journal in America—proposes that amnesia, often seen as a destructive force, might also be understood as a productive one, that the gaps it creates might also provide spaces for invention. Contributions from a diverse group of scholars, artists, and practitioners explore the paradoxical nature of amnesia: How can forgetfulness be both harmful and generative? What will we borrow or abandon from yesterday to confront tomorrow? What sort of critical genealogies can be repurposed, suppressed, or manufactured to reenergize current practice? How might we construct counter-narratives, rebel histories, and alternative canons that are relevant to our present moment? Perspecta 48 considers the uses and abuses of history and ignites a debate about the role of memory in architecture. Contributors Esra Akcan, Amale Andraos, Iwan Baan, Mario Carpo, David Chipperfield, T.J Demos, Kyle Dugdale, Ed Eigen, Marco Frascari, Maria Giudici, Karsten Harries, Sam Jacob, Andrew Kovacs, Sylvia Lavin, Gary Leggett, Richard Mosse, Hans Ulrich Obrist, Stephan Petermann and OMA/AMO, Matt Roman, Saskia Sassen, Russell Thomsen, Anthony Vidler, Stanislaus von Moos

DKK 258.00

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