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LEARNING AND TEACHING IN DISTANCE EDUCATION - - Bog - Kogan Page Ltd - Plusbog.dk

LEARNING AND TEACHING IN DISTANCE EDUCATION - - Bog - Kogan Page Ltd - Plusbog.dk

This unique and comprehensive overview of open and distance education is written by one of the best known names in the field. It integrates historical, contemporary and future aspects of distance education. Packed with international case studies, it goes beyond looking at the methods and technology of distance education, giving Otto Peters'' renowned visions on the sociological and social impacts of distance education. Now published in paperback for the first time, this new edition includes a new section on virtual universities. A major contribution to thinking on open and distance education, this new edition will reach an even wider audience.

DKK 801.00
1

Malcolm McDonald on Marketing Planning - Malcolm Mcdonald - Bog - Kogan Page Ltd - Plusbog.dk

Malcolm McDonald on Marketing Planning - Malcolm Mcdonald - Bog - Kogan Page Ltd - Plusbog.dk

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.

DKK 307.00
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B2B Customer Experience - Paul Hague - Bog - Kogan Page Ltd - Plusbog.dk

B2B Customer Experience - Paul Hague - Bog - Kogan Page Ltd - Plusbog.dk

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

DKK 335.00
1

Customer Innovation - Koen Tackx - Bog - Kogan Page Ltd - Plusbog.dk

Customer Innovation - Koen Tackx - Bog - Kogan Page Ltd - Plusbog.dk

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation , second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, convert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow with outstanding efficiency and substantial growth. Customer Innovation , second edition, includes exciting updates around co-creation and the benefits of involving customers, stakeholders and employees from the beginning. It provides guidance on using technology to reinvent traditional business models, with consumer needs at the heart. With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate handbook for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.

DKK 401.00
1

B2B Customer Experience - Nick Hague - Bog - Kogan Page Ltd - Plusbog.dk

B2B Customer Experience - Nick Hague - Bog - Kogan Page Ltd - Plusbog.dk

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

DKK 1039.00
1

Questionnaire Design - Kate Bolton - Bog - Kogan Page Ltd - Plusbog.dk

Questionnaire Design - Kate Bolton - Bog - Kogan Page Ltd - Plusbog.dk

Will your questionnaire work as well as it needs to by today''s standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents'' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.You can''t write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone''s time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter.

DKK 363.00
1

Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand''s identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.

DKK 307.00
1

Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand''s identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.

DKK 831.00
1

Agile Change Management - Melanie Franklin - Bog - Kogan Page Ltd - Plusbog.dk

Agile Change Management - Melanie Franklin - Bog - Kogan Page Ltd - Plusbog.dk

The second edition of Agile Change Management provides essential tools to build change manager capabilities and ensure change initiatives are embedded effectively throughout the organization. This book is a comprehensive resource for creating a roadmap that is flexible and unique to each organization to manage any type of change initiative. Detailing all the processes, activities and information needed, from creating the right environment for change to completing iterative tasks, it shows how to respond to different needs as they arise, reducing the potential for wasted time and resources. The updated second edition features chapters on behavioural change and decomposition in planning iterations, and new material on prototyping for business needs and virtual leadership. Whether implementing a large-scale transformation or working through projects at micro-level, Agile Change Management provides tools, frameworks and examples necessary to adapt to and manage change effectively.

DKK 429.00
1

Brand Storytelling - Miri Rodriguez - Bog - Kogan Page Ltd - Plusbog.dk

Brand Storytelling - Miri Rodriguez - Bog - Kogan Page Ltd - Plusbog.dk

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer''s life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a ''How to Guide'' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a ''hero'' to ''sidekick'' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

DKK 307.00
1

Wellbeing at Work - Cary Cooper - Bog - Kogan Page Ltd - Plusbog.dk

Wellbeing at Work - Cary Cooper - Bog - Kogan Page Ltd - Plusbog.dk

With employee wellbeing at the forefront, Wellbeing at Work is the succinct and practical guide to designing and implementing an effective strategy that will help reduce workplace stress and improve overall performance. This book not only explains the reasons to consider employee mental health and wellbeing in the workplace but states why it is vital and draws from a people''s approach on how to provide a clear framework to increase staff engagement. Updated by experts with the latest research, insightful approaches and key takeaways, this new edition illustrates how managers and leaders can introduce and maintain the right environment to reduce presenteeism and employee anxiety, as well as positively influence employees'' overall wellbeing.Filled with advice and case studies pertaining to the effects of hybrid working, and how to effectively manage employees without jeopardizing their wellbeing, this second edition takes readers through the entire process of improving wellbeing at work.

DKK 335.00
1

Fundamentals of Risk Management - Paul Hopkin - Bog - Kogan Page Ltd - Plusbog.dk

Fundamentals of Risk Management - Paul Hopkin - Bog - Kogan Page Ltd - Plusbog.dk

Effective risk management allows opportunities to be maximized and uncertainty to be minimized. This guide for emerging professionals provides a comprehensive understanding of risk management with tools, tips and tactics on how to offer expert insights and drive success in an ever-changing area, covering everything from Covid-19 and digitization to climate change. Fundamentals of Risk Managemen t is a detailed and comprehensive introduction to commercial and business risk for students and risk professionals. Completely aligned with ISO 31000 and the COSO ERM Framework, this book covers the key principles of risk management and how to deal with the different types of risk organizations face. The frameworks of business continuity planning, enterprise risk management, and project risk management are covered alongside an overview of international risk management standards and frameworks, strategy and policy.The revised sixth edition includes brand new content on trends such as cyber risk, black swan events and climate risk. It has been fully updated to place the emphasis on seeing risk as ''positive'' rather than a ''constant threat'', and establishes that risk is different in a digital/VUCA age. Additionally, it considers in detail the impact of the climate crisis and its effect on risk management activities. Further updates from the previous edition include brand new case studies on the failure of Arcadia, HBO''s bankruptcy and Boohoo''s issues with modern slavery, this book provides a full analysis of changes in contemporary risk areas including digital risk management, risk culture and appetite, supply chain and statutory risk reporting. Supporting online resources include lecture slides with figures, tables and key points from the book

DKK 473.00
1

Amazon - Natalie Berg - Bog - Kogan Page Ltd - Plusbog.dk

Amazon - Natalie Berg - Bog - Kogan Page Ltd - Plusbog.dk

Amazon - one of the world''s most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company''s persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon''s response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company''s unprecedented rise to dominance.

DKK 639.00
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Developing Mental Toughness - John Perry - Bog - Kogan Page Ltd - Plusbog.dk

Developing Mental Toughness - John Perry - Bog - Kogan Page Ltd - Plusbog.dk

How can individuals and organizations understand and measure mental toughness to deal with stress and challenge, and so improve performance? This fully updated third edition of Developing Mental Toughness provides the answers to unlock this potential. Tracing its development from sports psychology into the business sector , Developing Mental Toughness provides a reliable psychometric measure to apply at the organizational level. With coverage on how mental toughness relates to other behaviours and can be applied to employability, leadership, performance, creativity, emotional intelligence and motivation, the practical guidance and exercises in this book make it essential reading for academics, managers and coaches alike.This third edition includes an expansion of the 4Cs model to include concepts on learning orientation and resilience and new chapters on evidence-based practice and using the Mental Toughness Questionnaire (MTQ48) to gain richer self-awareness. Featuring case studies from Deloitte and Ethiad, Developing Mental Toughness is the practical coaching guide for developing capabilities and resilience.

DKK 901.00
1