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Strategic Social Media - Tang Tang - Bog - John Wiley and Sons Ltd - Plusbog.dk

Strategic Social Media - Tang Tang - Bog - John Wiley and Sons Ltd - Plusbog.dk

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the futureHighlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social mediaContains social media strategies readers can apply to any past, present, or future social media platformHelps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing effortsProvides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

DKK 396.00
1

A History of China - Morris Rossabi - Bog - John Wiley and Sons Ltd - Plusbog.dk

A History of China - Morris Rossabi - Bog - John Wiley and Sons Ltd - Plusbog.dk

Discover the complexity of China’s past with this multi-faceted portrayal of the storied nation from a leading expert in the field The newly revised Second Edition of A History of China delivers a comprehensive treatment of the political, economic, social, and cultural history of China that covers all major events and trends that have shaped the country over the centuries. The book is written in a clear and uncomplicated style, sure to be of assistance to undergraduate students with little prior background knowledge in the subject matter. The text examines Chinese history through a global lens to better understand how foreign influences affected domestic policies and practices. It includes discussions of the roles played by non-Chinese ethnic groups in China, like the Tibetans and Uyghurs, and the Mongol and Manchu rulers who held power in China for several centuries. The distinguished author takes pains to incorporate the perspectives and narratives of people traditionally left out of Chinese history, including women, peasants, merchants, and artisans. Readers will also enjoy the inclusion of: A thorough introduction to early and ancient Chinese history, including classical China, the first Chinese empires, and religious and political responses to the period between 220 and 581 CEAn exploration of the restoration of Empire under Sui and Tang, as well as post-Tang society and Glorious SongA discussion of China and the Mongol world, including Mongol rule in China and the isolationism and involvement on the global stage of the Ming dynastyA treatment of China in global history, including the Qing era, the Republican period, and the Communist era Perfect for undergraduate students of courses on Chinese history and Central Asian History, the Second Edition of A History of China will also earn a place in the libraries of students studying global history and related classes in history departments and departments of Asian studies. The Blackwell History of the World Series The goal of this ambitious series is to provide an accessible source of knowledge about the entire human past, for every curious person in every part of the world. It will comprise some two dozen volumes, of which some provide synoptic views of the history of particular regions while others consider the world as a whole during a particular period of time. The volumes are narrative in form, giving balanced attention to social and cultural history (in the broadest sense) as well as to institutional development and political change. Each provides a systematic account of a very large subject, but they are also both imaginative and interpretative. The Series is intended to be accessible to the widest possible readership, and the accessibility of its volumes is matched by the style of presentation and production.

DKK 441.00
1

Zest - Andy Cope - Bog - John Wiley and Sons Ltd - Plusbog.dk

Zest - Andy Cope - Bog - John Wiley and Sons Ltd - Plusbog.dk

‘ZEST’ equates to zing, enthusiasm, energy, gusto, eagerness, zeal and fervour. It also connotes a tang, a sharpness. It’s the opposite of bland. And Zest: How to Squeeze the Max out of Life is exactly that.It’s more than just a book on personal development. There are an awful lot of those. Zest is a catalyst, a spark that ignites your remembering of what makes you, in a word, you. It drives you to rethink, rejuvenate and reinvent. It also contains a touch of the revolutions. Have you, as a grown-up, fallen into the trap of becoming a Groan-up? You know you should try to make the best of things, but oftentimes you don’t know what your “best” is anymore. It’s strange. You used to know. What happened? Was it the years of social conformity? There is a whole beige generation out there – a generation that has lost its identity and forgotten who they once were – buried under the crushing, stifling facades of adulthood. If only there was a way to unearth your passions, recover the zest for life you once had. Maybe there is. Zest is a wake-up call for you to explore the formative moments that define your life. It challenges you to believe that your best days are still ahead, to search your soul, to shake things up and bask in the warmth of glorious individuality. Zest will help you: Explore the pivotal, defining moments in your lifeExamine both the good and bad experiences that define youReconnect to the essence of who you areEmbrace your quirks, qualities and peculiaritiesDetermine to be the person you always wanted to be Zest is your permission to play, your licence to wreak the right kind of havoc. Moreover, it’s not about pretending to be someone you’re not, it’s about squeezing every last drop out of who you already are.

DKK 127.00
1