Pricemate

Applied Sport Psychology - Tim Holder - Bog - John Wiley & Sons Inc - Plusbog.dk

Uses original case studies to demonstrate the application of sport psychology across a variety of sports. Shows' real world' integration of different areas of theory and practice for performance enhancement. Each case study will demonstrate scientific and intellectual rigour, an evidence-based approach and reflective practice.

DKK 433.00

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Brand Stretch - David Taylor - Bog - John Wiley & Sons Inc - Plusbog.dk

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.

DKK 307.00

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Janice VanCleave's Oceans for Every Kid - Janice Vancleave - Bog - John Wiley & Sons Inc - Plusbog.dk

Why is the ocean salty? How do whales stay warm? What causes tides to rise and fall? How do oil spills affect ocean animals? Now you can discover the answers to these and many otherfascinating questions about the ocean--the earth''s last frontier.Janice VanCleave''s Oceans for Every Kid makes learning about theocean and its inhabitants an intriguing adventure. Use a bottle,pennies, a straw, and clay to demonstrate how submarines rise. Makeyour own wave holder with index cards and a plastic folder. Throughthese and other activities you''ll find out how fish move up anddown in water, how pollutants move into the ocean, how to navigatewithout a compass, how to map the surface of the ocean floor, andmuch more. Each of the activities begins with a statement of purpose followedby a list of materials, step-by-step instructions, expectedresults, and an easy- to-understand explanation. Every activity hasbeen pretested and can be performed safely and inexpensively athome or in the classroom. Also available in the series from Janice VanCleave: * ASTRONOMY FOR EVERY KID * BIOLOGY FOR EVERY KID * CHEMISTRY FOR EVERY KID * DINOSAURS FOR EVERY KID * EARTH SCIENCE FOR EVERY KID * ECOLOGY FOR EVERY KID * GEOGRAPHY FOR EVERY KID * GEOMETRY FOR EVERY KID * THE HUMAN BODY FOR EVERY KID * MATH FOR EVERY KID * PHYSICS FOR EVERY KID

DKK 170.00

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A Guide for Implementing a Patent Strategy - Donald S. Rimai - Bog - John Wiley & Sons Inc - Plusbog.dk

This book provides a strategic framework for cost efficient engineering of market moving patent portfolios by organizing patent engineering efforts around the problems that innovators solve for their customers and not the technologies developed to solve these problems. Patents are a vital asset in the modern business world. They allow patent holders to introduce new products in to a market while deterring other market players from simply copying innovative features without making comparable investments in research and development. In years past, a few patents may have provided adequate protection. That is no longer the case. In today's world, it is critical that innovative companies protect the features of their products that give them a competitive advantage with a family or portfolio of patents that are strategically generated to protect the market position of the patent holder. A patent portfolio that deters competitors from introducing competitive products in a timely manner can be worth billions of dollars. Anything less than this is an expensive and possibly fatal distraction. This book provides a strategic framework for cost efficient engineering of patent portfolios that protect your investments in research and development and that extend the market advantages that these investments provide. The book illustrates the use of the problem centric framework to enable the efficient creation of individual patents and patent portfolios that have significant value in and by themselves and allow a company to control its product market. It also introduces the concept of a patent engineer whose role it is to organize input from legal, business and technical communities and organize portfolios and patents using the problem centric framework.

DKK 971.00

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Latino Talent - Robert Rodriguez - Bog - John Wiley & Sons Inc - Plusbog.dk

Praise for Latino Talent "Latino Talent is an invaluable resource for anyone interested in learning about Hispanic Americans in the workplace and in leveraging and maximizing their contributions. This unique book--written by an expert who''s deeply respected in this field--provides a practical and compelling perspective on why organizations should continue to invest in developing?this?young and increasingly influential population segment."? --RAYMOND ARROYO, Chief Diversity Officer, Aetna Inc., and President,?PRIMER "Latino Talent is a must-read for diversity and HR executives who are responsible for Latino initiatives in their organizations. The book also provides justification as to why organizations need to raise the sense of urgency regarding their Latino-related workplace practices." --TIM RICHMOND, Vice President, Talent Acquisition, Abbott Laboratories "Latino Talent includes wonderful insights gleaned from practitioners in the field. Readers are exposed to corporate best practices when it comes to Latino talent management initiatives. The strategies and solutions provided in Latino Talent are proven, applicable, and deliver results." --ISAIAS ZAMARRIPA, Director, Talent Acquisition, General Mills Corporation "America has awakened to the large and growing Latino demographic in this country and now wants to tap into this fast-growing consumer base. The best way to make inroads into this demographic is by building your Latino talent pool so they can create successful programs that get results. Whether you''re at a Fortune 1000 company, government agency, academic institution, or not-for-profit organization, you''ll want to read this strategic approach to building your Latino leadership." --ABE TOMAS HUGHES II, CEO, Hispanic Alliance for Career Enhancement (HACE) "Employers interested in maximizing the contributions of Latinos in the workplace will find Latino Talent to be very useful and practical. In this book, Dr. Rodriguez has done extensive research to help companies and employees build bridges for understanding and inclusion." --JULIE FASONE HOLDER, Corporate Vice President, Human Resources, The Dow Chemical Company

DKK 297.00

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Lasting Value - Joseph A. Maciariello - Bog - John Wiley & Sons Inc - Plusbog.dk

In its 104-year history, Lincoln Electric Company has managed to sustain its status as the world''s leader in welding technology despite intense domestic and foreign competition. The company''s success can be attributed to founder James Lincoln, who began adopting principles of management that empowered workers and allowed the company to change rapidly to take advantage of new opportunities. This book shows you how to duplicate these pioneering ideas and follow the brilliance of the Lincoln management system. The results of this system include happier customers, more prosperous workers, and richly rewarded shareholders. Joseph Maciariello uncovers Lincoln''s approach to management in a systematic manner and demonstrates why the company has been so effective for over a century. You''ll discover how Lincoln employs a mutually reinforcing set of management systems that creates a boost in overall performance. When these systems are described and understood in their entirety, you''ll see how the company''s sustained success is due to its natural development of agility. You''ll findout how this agility is connected to its executive leadership, management systems, and cultural environment. And you''ll learn how to utilize these principles and techniques in your own company to obtain similar results. The management system detailed in this book has helped Lincoln Electric: * Obtain net sales of over $1.1 billion in 1998 * Grab 40% of the U.S. market for welding machines and products * Double the average return on stock- holder equity in the metals industry * Provide production workers with an average salary that is twice as much as the industry median By implementing this system, you can also experience these strong financial returns for shareholders, an increase in wages for workers, higher productivity, and much more! "Lasting Value is that rarest of books: a "why to" book, a "what to" book, and a "how to" book- its examples deal with manufacturing companies and blue-collar workers. But the lessons have particular force for the new job facing management: building organizations of knowledge workers who perform and who create lasting value." -Peter F. Drucker "In today''s world of quarterly expectations and Wall Street''s praise for major restructuring, Lasting Value successfully illustrates that long-term shareholder value can occur when corporations are truly customer and employee driven with the highest of motives." -Donald F. Hastings Chairman Emeritus, Lincoln Electric Company "Worthington was founded on the lifelong principles rooted in the Golden Rule and today it represents one of the strongest employee-employer partnerships in American business. We are proud of this important foundation for our company, as it has provided us with lasting value." -John H. McConnell Founder and Chairman Emeritus, Worthington Industries "This book should be on every manager''s bookshelf and be required reading at everybusiness school." -F. Kenneth Iverson Chairman Emeritus, NUCOR Corporation "Joe Maciariello''s in-depth description and detailed analysis of the Lincoln Electric Company will allow managers (and others) to revisit the powerful lessons this company has offered. Lasting Value is a valuable and practical contribution that should be welcomed by managers everywhere." -Christopher A. Bartlett Daewoo Professor of International Business and Chair, Program for Global Leadership Harvard University "Managers should consider the application of this novel approach to managing their companies. Lincoln Electric has used it successfully for almost 100 years." -Robert N. Anthony Walker Professor of Management Control, Emeritus The Harvard Business School

DKK 807.00

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