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The Third Screen - Chuck Martin - Bog - John Murray Press - Plusbog.dk

The Third Screen - Chuck Martin - Bog - John Murray Press - Plusbog.dk

The ultimate guide to mobile marketing - revised and updated! An American Express Open Forum Best Business Book We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively? With the "first screen" - the television - companies sent ads directly into consumers'' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

DKK 149.00
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SuperHubs - Sandra Navidi - Bog - John Murray Press - Plusbog.dk

SuperHubs - Sandra Navidi - Bog - John Murray Press - Plusbog.dk

An international bestseller, SUPERHUBS offers a startling new perspective on how the world''s elite make the decisions that impact all our lives. A BLOOMBERG Best Book of the Year Winner, Silver Medal, Axiom Business Book Awards 2018 FOREWORD BY NOURIEL ROUBINI $UPERHUBS is a rare, behind-the-scenes look at how the world''s most powerful titans, the "superhubs," pull the levers of our global financial system. Combining insider''s knowledge with principles of network science, Sandra Navidi offers a startling new perspective on how superhubs build their powerful networks and how their decisions impact all our lives. $UPERHUBS reveals what happens at the exclusive, invitation-only platforms - The World Economic Forum in Davos, the meetings of the International Monetary Fund, think-tank gatherings and exclusive galas. This is the most vivid portrait to date of the global elite: the bank CEOs, fund managers, billionaire financiers and politicians who, through their interlocking relationships and collective influence are transforming our increasingly fragile financial system, economy and society.

DKK 127.00
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Make Meetings Work: Teach Yourself - Karen Mannering - Bog - John Murray Press - Plusbog.dk

Make Meetings Work: Teach Yourself - Karen Mannering - Bog - John Murray Press - Plusbog.dk

Meetings are an inevitable and often unwelcome aspect of the working day. They figure heavily in all walks of life and create a forum for providing information, holding discussions, and making decisions. If they are run well they are a really valuable tool in running your organisation and progressing projects. If run badly they can seem like no more than a time-wasting irritant to the participants.Whether you hold meetings in your office or attend international summits, the meeting is a place where certain etiquette is essential. How to run a meeting, behave in a meeting, construct minutes, and Chair meetings are all essential skills for anyone wishing to move projects forward, forge a career in business or even run their own business. So, even if you are only a participant in frequent meetings this book will show you how to get the most out of them and ensure that they are a building block of success. From issuing invitations to taking the minutes, or even chairing a meeting, everything is covered.

DKK 146.00
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The Journey of Leadership - Ramesh Srinivasan - Bog - John Murray Press - Plusbog.dk

The Journey of Leadership - Ramesh Srinivasan - Bog - John Murray Press - Plusbog.dk

THE INTERNATIONAL BESTSELLER! When the pressure is on, many of the world''s top CEOs turn to McKinsey & Company to reinvent themselves and their organizations. The Journey of Leadership brings the experience of one of the world''s most influential consulting firms right to your fingertips. This book is the first-ever explanation of McKinsey''s step-by-step approach to transforming leaders both professionally and personally, including revealing lessons from its legendary CEO leadership program, The Bower Forum, which has counseled more than five hundred global CEOs over the past decade. It is a journey that helps leaders hone the psychological, emotional, and, ultimately, human attributes that result in success in today''s most demanding top job.Packed with insightful and never-before-heard reflections from leaders, including Ed Bastian (CEO of Delta Air Lines), Makoto Uchida (CEO of Nissan Motor Corporation), Mark Fields (former CEO of Ford Motor Company), Reeta Roy (CEO of Mastercard Foundation), and Stéphane Bancel (CEO of Moderna), you will learn how to:* Assess your personal leadership approach and style objectively.* Discover your true mandate as a leader.* Develop creative, actionable ways to reinvigorate both yourself and your organization.* Create a personal commitment plan to inspire your team and cement your legacy. The Journey of Leadership is an invaluable resource for anyone running or hoping to run an organization in today''s ever-more-complex world.

DKK 232.00
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Big Girl, Small Town - Michelle Gallen - Bog - John Murray Press - Plusbog.dk

Big Girl, Small Town - Michelle Gallen - Bog - John Murray Press - Plusbog.dk

'' Milkman meets Derry Girls . A cracking read'' Sinead Moriarty ''A thrillingly fresh, provocative and touching voice'' Marian Keyes Routine makes Majella''s world small but change is about to make it a whole lot bigger. *Stuff Majella knows* -God doesn''t punish men with baldness for wearing ladies'' knickers-Banana-flavoured condoms taste the same as nutrition shakes-Not everyone gets a volley of gunshots over their grave as they are being lowered into the ground *Stuff Majella doesn''t know* -That she is autistic-Why her ma drinks-Where her da isOther people find Majella odd. She keeps herself to herself, she doesn''t like gossip and she isn''t interested in knowing her neighbours'' business. But suddenly everyone in the small town in Northern Ireland where she grew up wants to know all about hers. Since her da disappeared during the Troubles, Majella has tried to live a quiet life with her alcoholic mother. She works in the local chip shop (Monday-Saturday, Sunday off), wears the same clothes every day (overalls, too small), has the same dinner each night (fish and chips, nuked in the microwave) and binge watches Dallas (the best show ever aired on TV) from the safety of her single bed. She has no friends and no boyfriend and Majella thinks things are better that way. But Majella''s safe and predictable existence is shattered when her grandmother dies and as much as she wants things to go back to normal, Majella comes to realise that maybe there is more to life. And it might just be that from tragedy comes Majella''s one chance at escape. ''It''s a smasher'' Kathy Burke ''Bawdy yet beautiful, full of everyday tragedy, absurdity and truth. I grew extraordinarily attached to Majella'' Sara Baume SHORTLISTED FOR THE COSTA FIRST NOVEL AWARD SHORTLISTED FOR THE IRISH BOOK AWARDS NEWCOMER OF THE YEAR SHORTLISTED FOR THE COMEDY WOMEN IN PRINT PRIZE LONGLISTED FOR THE ONDAATJE PRIZE

DKK 119.00
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