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Primer of Public Relations Research, Third Edition - Don W. Stacks - Bog - Guilford Publications - Plusbog.dk

Primer of Public Relations Research, Third Edition - Don W. Stacks - Bog - Guilford Publications - Plusbog.dk

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

DKK 665.00
1

The Data-Driven School - Daniel M. (university Of Wisconsin La Crosse) Hyson - Bog - Guilford Publications - Plusbog.dk

Cognitive Therapy for Challenging Problems - Judith S. Beck - Bog - Guilford Publications - Plusbog.dk

The First Interview, Fourth Edition - James Morrison - Bog - Guilford Publications - Plusbog.dk

If Onlya€ - Robert L. Leahy - Bog - Guilford Publications - Plusbog.dk

If Onlya€ - Robert L. Leahy - Bog - Guilford Publications - Plusbog.dk

Teaching Early Literacy - Marla H. Mallette - Bog - Guilford Publications - Plusbog.dk

Handbook of the Psychology of Religion and Spirituality, Second Edition - - Bog - Guilford Publications - Plusbog.dk

Africa South of the Sahara, Third Edition - Robert Stock - Bog - Guilford Publications - Plusbog.dk

Cognitive Therapy of Personality Disorders, Third Edition - Denise D. Davis - Bog - Guilford Publications - Plusbog.dk

Motivational Interviewing in Nutrition and Fitness, Second Edition - Laura Curtis - Bog - Guilford Publications - Plusbog.dk

Motivational Interviewing in Nutrition and Fitness, Second Edition - Laura Curtis - Bog - Guilford Publications - Plusbog.dk

The go-to reference and practice guide for using motivational interviewing (MI) to enhance conversations about nutrition and fitness is now in a thoroughly revised second edition with 70% new material. Easy to incorporate into everyday interactions, MI offers simple yet powerful tools for helping clients work through ambivalence, break free of diets and quick-fix solutions, and overcome barriers to change. Extensive sample dialogues illustrate the dos and don'ts of counseling clients about meal planning and preparation, exercise, body image, disordered eating, and more. Supplemental reproducible handouts can be downloaded and printed from the companion website. In addition, instructors who adopt the book for courses receive access to PowerPoint slides, worksheets, and exam questions. New to This Edition Chapters on medical nutrition therapy, health coaching, follow-up sessions, and counselor health and boundaries. Restructured to reflect developments in MI and the authors' training approach; includes new and revised sample dialogues. Increased attention to weight stigma and social determinants of health, such as racism and unequal access to health care. Expanded companion website, now including resource links and an online-only chapter, "What to Do When There's Little Time," in addition to 17 handouts. This book is in the Applications of Motivational Interviewing series, edited by Stephen Rollnick, William R. Miller, and Theresa B. Moyers.

DKK 641.00
1

Teaching Geography, Third Edition - Philip Gersmehl - Bog - Guilford Publications - Plusbog.dk

Teaching Geography, Third Edition - Philip Gersmehl - Bog - Guilford Publications - Plusbog.dk

"Keywords: assessments, CCSS, CD-ROM, Common Core standards, Common Core State Standards, children, classrooms, content areas, curriculum, education, elementary, geography, instruction, learning, methods, middle, pedagogy, schools, science, secondary, social studies, spatial-thinking skills, standards, students, teachers, teaching This widely adopted teacher resource and course text explains basic geographic principles and demonstrates how to bring them to life in engaging, challenging instruction for grades K/n-/12. Accessibly written, the book is packed with instructional materials, teaching tips, and more than 100 maps and other graphics. Together with the companion CD-ROM, it presents effective ways to promote students'' spatial-thinking skills while teaching them about the land, climate, economy, and cultures of places around the world. The Companion CD-ROM The CD-ROM features more than 225 reproducible student activities; a Model Curriculum; PowerPoint slides of the book''s figures and discussion guides that focus on important concepts in each chapter; specially designed K-2 resources; teaching notes with links to Common Core State Standards and Geography Standards; and more. New to This Edition *Chapter on geography in the curriculum. *Chapter appendix on the neuroscience of spatial reasoning. *CD-ROM features additional graphics, many new activities, and a Model Curriculum. *Discusses ways to align instruction with the Common Core State Standards. "--

DKK 496.00
1

Motivational Interviewing in Nutrition and Fitness, Second Edition - Laura Curtis - Bog - Guilford Publications - Plusbog.dk

Motivational Interviewing in Nutrition and Fitness, Second Edition - Laura Curtis - Bog - Guilford Publications - Plusbog.dk

The go-to reference and practice guide for using motivational interviewing (MI) to enhance conversations about nutrition and fitness is now in a thoroughly revised second edition with 70% new material. Easy to incorporate into everyday interactions, MI offers simple yet powerful tools for helping clients work through ambivalence, break free of diets and quick-fix solutions, and overcome barriers to change. Extensive sample dialogues illustrate the dos and don'ts of counseling clients about meal planning and preparation, exercise, body image, disordered eating, and more. Supplemental reproducible handouts can be downloaded and printed from the companion website. In addition, instructors who adopt the book for courses receive access to PowerPoint slides, worksheets, and exam questions. New to This Edition Chapters on medical nutrition therapy, health coaching, follow-up sessions, and counselor health and boundaries. Restructured to reflect developments in MI and the authors' training approach; includes new and revised sample dialogues. Increased attention to weight stigma and social determinants of health, such as racism and unequal access to health care. Expanded companion website, now including resource links and an online-only chapter, "What to Do When There's Little Time," in addition to 17 handouts. This book is in the Applications of Motivational Interviewing series, edited by Stephen Rollnick, William R. Miller, and Theresa B. Moyers.

DKK 416.00
1

Interviewing Children and Adolescents, Second Edition - James (robert Gordon University) Morrison - Bog - Guilford Publications - Plusbog.dk

Diagnosis and Correction of Reading Problems, Second Edition - Darrell Morris - Bog - Guilford Publications - Plusbog.dk

Interviewing Children and Adolescents, Second Edition - James Morrison - Bog - Guilford Publications - Plusbog.dk

Diagnosis and Correction of Reading Problems, Second Edition - Darrell Morris - Bog - Guilford Publications - Plusbog.dk

Assessment for Reading Instruction, Fifth Edition - Katherine A. Dougherty Stahl - Bog - Guilford Publications - Plusbog.dk

A Primer of GIS, Second Edition - Francis Harvey - Bog - Guilford Publications - Plusbog.dk

A Primer of GIS, Second Edition - Francis Harvey - Bog - Guilford Publications - Plusbog.dk

This accessible text prepares students to understand and work with geographic information systems (GIS), offering a detailed introduction to essential theories, concepts, and skills. The book is organized in four modular parts that can be used in any sequence in entry-level and more specialized courses. Basic cartographic principles are integrated with up-to-date discussions of GIS technologies and applications. Coverage includes everything from what geographic information is to its many uses and societal implications. Practical examples and exercises invite readers to explore the choices involved in producing reliable maps and other forms of geographic information. Illustrations include 170 figures (with 15 in color). The companion website provides links to Web resources for each chapter, plus downloadable PowerPoint slides of most of the figures. New to This Edition *Chapter on online mapping and Big Data. *New and updated discussions of remote sensing, vector and raster data models, location privacy, uses of geocoding, and other timely topics. *Chapter on the many uses of GIS, such as in market analyses, emergency responding, and tracking of epidemics. *Section overviews and an end-of-book glossary. Pedagogical Features *Modules and individual chapters can be used sequentially or in any order. *End-of-chapter review questions with answers, exercises, and extended exercises for applying theories and concepts. *"In-Depth" sidebars offering a closer look at key concepts and applications. *End-of-chapter links to relevant Web resources.

DKK 665.00
1