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Marketing and Design in the Service Sector - - Bog - Emerald Publishing Limited - Plusbog.dk

Marketing and Design in the Service Sector - - Bog - Emerald Publishing Limited - Plusbog.dk

Marketing and Design in the Service Sector: Enhancing the Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new perspective on offline and online space in customer-oriented services, such as retail, healthcare, gyms, supermarkets, restaurants, cafes, hotels, leisure centres, airports, and banks. The importance of the environment and the product design have been discussed by many researchers in the past as part of design-scape. However, the COVID-19 pandemic brought unprecedented changes to the service industry. As a result, the product design, delivery design and setting of the sector faced a holistic change. The service sector constantly tries to provide customers with comfort, and, in the process, we witnessed many innovative ways to meet the demand, including, for instance, contactless delivery, or robots for delivery, in the healthcare industry. The travel and tourism industry also started attracting attention for significant innovations in terms of designing spaces through introducing space-scape and providing a unique stress-free experience for their customers (e.g. silent airport) to enhance experience-scape. The experiences gained from service digitalisation in a crisis also offer fruitful learning for digital innovation, transformation and service design and development. The authors provide a combination between theory and practice as well as relevant and fresh case studies that will prove invaluable to academicians and students with an interest in the Service Sector.

DKK 762.00
1

Services in the Transition Economies - - Bog - Emerald Publishing Limited - Plusbog.dk

Services in the Transition Economies - - Bog - Emerald Publishing Limited - Plusbog.dk

Service activities such as banking, insurance, telecommunications, business auditing, distribution, trading, and other services have been at the forefront of the transformation process in East Central Europe and the former Soviet Union. These reforms, though far from complete, are now sufficiently advanced to draw lessons and to identify strategic options for Foreign Service firms expanding in the region. In this volume, leading analysts and practitioners offer an appraisal of the service markets and the challenges related to foreign entry into the services sector in Central and Eastern Europe during the "second wave" of transformation. What is the emerging pattern of change? What is the outlook for promising business in the area of services? Which entry strategies have proven particularly successful? How do the leading service providers from the West deal with the challenges confronting them in service markets of the region? This collective volume used case studies, field research and industry studies to consider strategic options for Foreign Service firms in East Central and Eastern Europe for the late nineties and beyond.

DKK 679.00
1

Marketing Strategies for Services - - Bog - Emerald Publishing Limited - Plusbog.dk

Marketing Strategies for Services - - Bog - Emerald Publishing Limited - Plusbog.dk

What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulation and technological change determining the ways in which leading service firms conduct their marketing activities? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? These are some of the questions addressed in this collective volume by academics and practitioners working with and within the service sector. Drawing on their own business experience as well as upon theoretical developments and concepts on marketing, strategic analysis, economics and organization theory, the authors present a fresh approach to questions of marketing strategies for services in global markets. They argue that in their marketing strategies, outstanding service firms increasingly emphasize results and performance, service technology, network structure and culture, lobbying, and global thinking in approaching markets and co-operation arrangements. Given the strength of the adjustment shock affecting service producers and its certain continuation, this book - full of insights and unconventional thinking - is an important contribution to the literature of services management. It will be useful reading for all who wish to understand why old patterns in the marketing of services are breaking down, as well as what lies around the corner.

DKK 769.00
1

Futures in Public Management - - Bog - Emerald Publishing Limited - Plusbog.dk

Futures in Public Management - - Bog - Emerald Publishing Limited - Plusbog.dk

The prevailing orthodoxy of public service management is that it should be marketized, commissioned, contracted, managed, measured, and evaluated. Futures in Public Management introduces and develops the alternative argument that the objectives for and outcomes sought by institutions working with the public in contexts of health, care and welfare are inherently relational phenomena – they are always complex and cross-boundary, always co-produced by the individuals who experience them through interaction with those who are delivering them in relationship with those providing help/support. This volume of Critical Perspectives on International Public Sector Management questions the potential trajectories, risks and opportunities in taking relational approaches including the transition from existing and/or emergent forms of organising public management. The implications for the governance and management of organisations and practice of relational public services are discussed, as well as the requirements for new roles and responsibilities for stakeholders that a relational management to public service reform. Drawing from wider literature to set out the emerging lessons and reflections on relatively long running attempts to create exemplars of what is broadly a relational approach to public service management, the chapters explore the systemic hinterland required to develop and sustain relational public service approaches.

DKK 1087.00
1